Adding advertising content to media content

• US 8,769,151 B2
• Filed: 09/14/2012
• Issued: 07/01/2014
• Est. Priority Date: 06/28/2002
• Status: Expired due to Term

• Current Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Original Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Inventors: Brown, Scott K., Gorman, Bradley Paul, Patterson, Brooke Lamont, Filteau, Mark Lionel, Mason, Kevin Eugene, Manchester, Eric Adam
• Primary Examiner(s): Swearingen, Jeffrey R
• Application Number:
  US13/620,547
• Publication Number:
  US 20130066904A1
• Time in Patent Office: 655 Days
• Field of Search: None
• US Class Current: 709/246
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: H04N 21/23424 involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

Content may be inserted at a duplicating device by inserting advertising content into a duplicated feed, and transmitting the duplicated feed to the terminal. The transmission of the duplicated feed is performed in response to a state of the terminal.

Claims

1. A method, comprising:

processing, using at least one processor, media content that comprises a media portion and a metatag portion, the media portion comprising content for presentation to a user through a user terminal, and the metatag portion comprising instructions to add advertising content to the presentation of the media portion, wherein the instructions of the metatag portion indicate a weighted priority for adding advertising content;

identifying, based on the weighted priority of the metatag portion, advertising content to present with the media portion; and

enabling presentation, by way of the user terminal, of the media portion and the identified advertising content to the user.

2. The method of claim 1, wherein the user terminal comprises a mobile device, a computer, or a cable box.

3. The method of claim 1, wherein the media content comprises video content or audio content.

4. The method of claim 1, further comprising:

providing, to the user, a profile data field, wherein the user inputs user information, the user information comprising a user defined preference for a particular type of product; and

identifying, further based on the user information, the advertising content to present with the media portion.

5. The method of claim 1, further comprising:

providing to the user, a profile data field, wherein the user inputs user information, the user information comprising a parental control; and

identifying, further based on the user information, the advertising content to present with the media portion.

6. The method of claim 1, wherein the metatag portion comprises instructions to add national advertising content.

7. The method of claim 1, wherein the metatag portion comprises instructions to add local advertising content.

8. The method of claim 1, wherein the media content comprises a first segment and a second segment.

9. The method of claim 8, wherein the instructions to add the advertising content to the presentation of the media portion further comprises instructions to add the advertising content temporally after the first segment and temporally before the second segment.

10. A system comprising:

at least one processor; and

at least one non-transitory computer readable storage medium storing instructions thereon that, when executed by the at least one processor, cause the system to;

process media content that comprises a media portion and a metatag portion, the media portion comprising content for presentation to a user through a user terminal, and the metatag portion comprising instructions to add advertising content to the presentation of the media portion, wherein the instructions of the metatag portion indicate a weighted priority for adding advertising content;

identify, based on the weighted priority of the metatag portion, the advertising content to present with the media portion;

and

enable presentation, by way of the user terminal, of the media portion and the identified advertising content to the user.

11. The system of claim 10, wherein the advertising content comprises a characteristic identifying the advertising content.

12. The system of claim 11, wherein the instructions to add advertising content comprises instructions to add the advertising content in accordance with the characteristic.

13. The system of claim 12, wherein the characteristic comprises a priority rank in accordance with the weighted priority.

14. The system of claim 12, wherein the characteristic comprises an advertisement category.

15. A method comprising:

processing, using at least one processor, media content that comprises a media portion and a metatag portion, the media portion comprising content for presentation to a user through a user terminal, and the metatag portion comprising instructions to add advertising content to the presentation of the media portion, wherein the instructions of the metatag portion indicate a weighted priority for adding advertising content;

identifying, based on the weighted priority of the metatag portion, advertising content to present with the media portion; and

enabling presentation, by way of the user terminal, of the media portion and the identified advertising content to the user.

16. The method of claim 15, wherein the metatag portion comprises instructions to add advertising content for an intended audience.

17. The method of claim 15, wherein the meta portion comprises instructions for inserting the advertising content a particular number of times.

18. The method of claim 17, further comprising determining the number of times the advertising content is presented.

19. The method of claim 18, further comprising ceasing to present the advertising content upon the advertising content being presented the particular number of times.

20. The method of claim 15, wherein the user terminal comprises a mobile device, a computer, or a cable box.

21. The method of claim 15, wherein the media content comprises video content or audio content.

22. The method of claim 15, further comprising:

receiving, from a user, user information comprising a user defined preference; and

identifying, further based on the user information, the advertising content to present with the media portion.

23. The method of claim 22, wherein the user defined preference comprises a parental control.