Content display monitor
First Claim
1. A method comprising:
- transmitting a first content to a content provider for transmission to a content display site by the content provider, wherein the first content comprises an instruction that, when executed by the content display site, causes the content display site to request second content from a monitoring provider;
receiving a request for the second content from the content display site at the monitoring provider; and
in response to the request for the second content, sending the second content to the content display site, wherein the second content comprises a monitoring instruction that, when executed by the content display site, causes the content display site to monitor the first content and to transmit monitoring information related to the first content to the monitoring provider, wherein the monitoring provider is different from the content display site and the content provider, and the monitoring provider did not provide the first content to the content display site.
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Accused Products
Abstract
The invention can enable monitoring of the display of content by a computer system. Moreover, the invention can enable monitoring of the displayed content to produce monitoring information from which conclusions may be deduced regarding the observation of the displayed content by an observer. The invention can also enable monitoring of the display at a content display site of content that is provided by a content provider site over a network to the content display site. Additionally, the invention can enable the expeditious provision of updated and/or tailored content over a network from a content provider site to a content display site so that the content provider'"'"'s current and appropriately tailored content is always displayed at the content display site. Aspects of the invention related to transfer of content over a network are generally applicable to any type of network. However, it is contemplated that the invention can be particularly useful with a computer network, including private computer networks (e.g., America Online™) and public computer networks (e.g., the Internet). In particular, the invention can be advantageously used with computer networks or portions of computer networks over which video and/or audio content are transferred from one network site to another network site for observation, such as the World Wide Web portion of the Internet.
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Citations
38 Claims
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1. A method comprising:
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transmitting a first content to a content provider for transmission to a content display site by the content provider, wherein the first content comprises an instruction that, when executed by the content display site, causes the content display site to request second content from a monitoring provider; receiving a request for the second content from the content display site at the monitoring provider; and in response to the request for the second content, sending the second content to the content display site, wherein the second content comprises a monitoring instruction that, when executed by the content display site, causes the content display site to monitor the first content and to transmit monitoring information related to the first content to the monitoring provider, wherein the monitoring provider is different from the content display site and the content provider, and the monitoring provider did not provide the first content to the content display site. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19)
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20. A system comprising:
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a processing system comprising one or more processors; and a memory system comprising one or more computer-readable media, wherein the computer-readable media contain instructions that, if executed by the processing system, cause the system to perform operations comprising; transmitting first content to a content provider for transmission to a content display site by the content provider, wherein the first content comprises an instruction that, when executed by the content display site, causes the content display site to request second content from a monitoring provider; receiving a request for the second content from the content display site at the monitoring provider; and in response to the request for the second content, sending the second content to the content display site, wherein the second content comprises a monitoring instruction that, when executed by the content display site, cause the content display site to monitor the first content and to transmit monitoring information related to the first content to the monitoring provider, wherein the monitoring provider is different from the content display site and the content provider, and the monitoring provider did not provide the first content to the content display site. - View Dependent Claims (21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38)
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Specification