Method of reactive targeted advertising
DC CAFCFirst Claim
Patent Images
1. A method comprising:
- permitting a computer user to access one or more servers via a network;
transferring a copy of software to a computer associated with the computer user, the software being configured to run on the computer to display advertising content and record computer usage information associated with utilization of the computer, wherein the computer usage information includes data regarding one or more programs run on the computer;
determining a unique identifier associated with the computer, wherein the identifier uniquely identifies information sent from the computer to the one or more servers;
selecting an advertisement to be displayed on the computer, the selection based at least on information associated with the unique identifier identifying the computer;
receiving a request for an advertisement from the computer; and
providing the selected advertisement for display on the computer in response to the request.
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Accused Products
Abstract
In one inventive aspect, a method of reactive targeted advertising provides for display of advertising, via the internet, to computers of users. In a particular example, a plurality of keywords are stored in a memory. The method comprises determining whether one or more of those keywords are used in a web page, and for any keywords determined to be used, an advertisement is selected using those keywords. The advertisement is for display on the computer of the user who is accessing the web page. A request is received for the selected advertisement, and the advertisement is provided, from an advertising server and over the internet, for display on the computer of the user.
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Citations
37 Claims
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1. A method comprising:
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permitting a computer user to access one or more servers via a network; transferring a copy of software to a computer associated with the computer user, the software being configured to run on the computer to display advertising content and record computer usage information associated with utilization of the computer, wherein the computer usage information includes data regarding one or more programs run on the computer; determining a unique identifier associated with the computer, wherein the identifier uniquely identifies information sent from the computer to the one or more servers; selecting an advertisement to be displayed on the computer, the selection based at least on information associated with the unique identifier identifying the computer; receiving a request for an advertisement from the computer; and providing the selected advertisement for display on the computer in response to the request. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37)
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Specification