System and method for measuring and reporting user reactions to advertisements on a web page

• US 8,775,237 B2
• Filed: 08/02/2007
• Issued: 07/08/2014
• Est. Priority Date: 08/02/2006
• Status: Active Grant

• Current Assignee: Verint Americas Incorporated (Verint Systems Incorporated)
• Original Assignee: OpinionLab Incorporated (Verint Systems Incorporated)
• Inventors: Nickerson, Rand B., Treschl, Mark A., Arnaud, Sebastien J., Hunter, Kennith G., Williams, Charles H. Jr.
• Primary Examiner(s): KANERVO, VIRPI H
• Application Number:
  US11/832,747
• Publication Number:
  US 20080033790A1
• Time in Patent Office: 2,532 Days
• Field of Search: None
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0203 Market surveys; Market polls

Abstract

In one embodiment, a system comprises a first element viewable on a web page on or near an advertisement and soliciting user reactions concerning the advertisement; and a second element displayed in response to selection of the first element, soliciting one or more user reactions concerning the advertisement, and displaying the advertisement or a substantial duplicate thereof. In one embodiment, a method comprises collecting user reactions concerning an advertisement on a web page and presenting a report of the reactions comprising a bar graph with each bar representing a characteristic of the advertisement. In one embodiment, a method comprises collecting user reactions concerning advertisements included on web pages and presenting a report of the reactions comprising a graph including multiple icons, each representing an advertisement; an axis corresponding to a quantity of reactions; and an axis corresponding to ratings associated with the reactions for characteristics of the advertisements.

Claims

1. A system for measuring user reactions to a particular advertisement on a web page, comprising:

a processor configured to;

generate a display of a web page comprising;

a particular advertisement;

a first portion comprising information separate from the particular advertisement; and

a first element that, upon initial display of the web page, is viewable on the web page on or near the particular advertisement included on the web page;

generate, in response to user selection of the first element, a second element that solicits one or more advertisement-specific user reactions concerning the particular advertisement included on the web page, wherein;

the second element is distinct from the web page; and

the second element comprises a substantial duplicate of the particular advertisement but not the first portion; and

a memory coupled to the processor and operable to store;

software associated with the first element and when executed by the processor, is operable to receive the user selection of the first element and initiate display of the second element in response; and

software associated with the second element and when executed by the processor, is operable to receive the advertisement-specific user reactions concerning the particular advertisement included on the web page for reporting to an interested party, the advertisement-specific user reactions allowing the interested party to access one or more components of the advertisement-specific user reactions.

2. The system of claim 1, wherein the first element is embedded in the particular advertisement on the web page.

3. The system of claim 1, wherein the first element comprises a plus-sign.

4. The system of claim 1, wherein the first element appears identically and behaves consistently on each of a plurality of other web pages associated with the web page including the particular advertisement.

5. The system of claim 1, wherein the software associated with the first element comprises JavaScript.

6. The system of claim 1, wherein the advertisement-specific user reactions comprise one or more multi-level subjective ratings of the particular advertisement.

7. The system of claim 1, wherein the advertisement-specific user reactions comprise one or more advertisement-specific open-ended comments concerning the particular advertisement.

8. The system of claim 1, wherein the advertisement-specific user reactions comprise one or more advertisement-specific subjective ratings of the particular advertisement and one or more associated advertisement-specific open-ended comments concerning the particular advertisement.

9. A method for reporting user reactions to a particular advertisement included on a web page, comprising:

collecting, by a computer, advertisement-specific user reactions concerning a particular advertisement included on a web page, the web page comprising;

the particular advertisement;

a first portion comprising information separate from the particular advertisement; and

a first element that, upon initial display of the web page, is viewable on the web page on or near the particular advertisement included on the web page;

generating, in response to user selection of the first element, a second element, that solicits one or more advertisement-specific user reactions concerning the particular advertisement included on the web page, wherein;

the second element is distinct from the web page; and

the second element comprises a substantial duplicate of the particular advertisement but not the first portion; and

presenting, by the computer, an electronic report of the advertisement-specific user reactions concerning the particular advertisement included on the web page, the electronic report comprising a color-coded bar graph comprising a plurality of color coded bars, each bar representing a particular characteristic of the particular advertisement included on the web page, each color within a bar representing a particular rating associated with the user reactions for the particular characteristic.

10. The method of claim 9, wherein the particular characteristics comprise a content, a design, and a display location of the particular advertisement.

11. The method of claim 10, wherein a color green represents a positive rating;

and a color red represents a negative rating.

12. The method of claim 9, wherein the color-coded bar graph comprises a first half and a second half, wherein the first half is separated from the second half by an axis of the color-coded bar graph, and wherein the second half is a mirror-image of the first half.

13. The method of claim 9, wherein the advertisement-specific user reactions comprise one or more multi-level subjective ratings of the particular advertisement.

14. The method of claim 9, wherein the advertisement-specific user reactions comprise open-ended comments.

15. The method of claim 9, wherein the advertisement-specific user reactions comprise one or more advertisement-specific subjective ratings of the particular advertisement and one or more associated advertisement-specific open-ended comments concerning the particular advertisement.

16. A method for reporting user-reactions to a plurality of advertisements included on one or more web pages, comprising:

collecting, by a computer, advertisement-specific user reactions concerning a plurality of advertisements included on one or more web pages, the advertisement-specific user reactions concerning at least one characteristic of the plurality of advertisements, each web page comprising;

an advertisement from the plurality of advertisements;

a first portion comprising information separate from the advertisement; and

a first element that, upon initial display of the web page, is viewable on the web page on or near the advertisement included on the web page;

generating, in response to user selection of the first element, a second element, that solicits one or more advertisement-specific user reactions concerning the advertisement included on the web page, wherein;

the second element is distinct from the web page; and

the second element comprises a substantial duplicate of the advertisement but not the first portion; and

presenting, by the computer, an electronic report for the advertisement-specific user reactions concerning the at least one characteristic of the plurality of advertisements included on the one or more web pages, the electronic report comprising a multi-dimensional graph comprising;

a plurality of icons, each icon representing a particular advertisement within the plurality of advertisements;

a first axis corresponding to a quantity of user reactions associated with each of the plurality of advertisements; and

a second axis corresponding to ratings associated with user reactions for the at least one characteristic of the plurality of advertisements.

17. The method of claim 16, wherein each of the plurality of icons is color-coded.

18. The method of claim 16, wherein the at least one characteristic includes one of:

a content, a design, and a display location of the plurality of advertisements.

19. The method of claim 16, wherein the advertisement-specific user reactions comprise one or more multi-level subjective ratings of the plurality of advertisements.

20. The method of claim 16, wherein the advertisement-specific user reactions comprise advertisement-specific subjective ratings of the plurality of advertisements and associated advertisement-specific open-ended comments concerning the plurality of advertisements.