Generating customized disincentive marketing content for a customer based on customer risk assessment
First Claim
1. A computer implemented method for managing a level of marketing directed towards a customer using a risk assessment score, the computer implemented method comprising:
- retrieving a risk assessment score for a customer associated with a retail facility, wherein the risk assessment score is at least based upon appearance and behavior of the customer inside the retail facility;
comparing, by a processor, the risk assessment score to a threshold score to determine whether the customer is an undesirable customer; and
responsive to the risk assessment score indicating that the customer is the undesirable customer, initiating aggressive marketing disincentives targeted to the undesirable customer, wherein the aggressive marketing disincentives comprise providing information to a set of employees associated with the retail facility that the customer is the undesirable customer and directing the set of employees to avoid offering assistance unless assistance is requested by the customer.
6 Assignments
0 Petitions
Accused Products
Abstract
A computer implemented method, apparatus, and computer usable program product for managing a level of marketing disincentives directed towards a customer using a risk assessment score. In one embodiment, a risk assessment score for a customer associated with a retail facility is retrieved. The risk assessment score is analyzed to determine whether the customer is a desirable customer or an undesirable customer. In response to the risk assessment score indicating that the customer is an undesirable customer, aggressive marketing disincentives targeted to the undesirable customer are generated. If the risk assessment score indicates the customer is a desirable customer, marketing incentives targeted to the desirable customer are generated.
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Citations
23 Claims
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1. A computer implemented method for managing a level of marketing directed towards a customer using a risk assessment score, the computer implemented method comprising:
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retrieving a risk assessment score for a customer associated with a retail facility, wherein the risk assessment score is at least based upon appearance and behavior of the customer inside the retail facility; comparing, by a processor, the risk assessment score to a threshold score to determine whether the customer is an undesirable customer; and responsive to the risk assessment score indicating that the customer is the undesirable customer, initiating aggressive marketing disincentives targeted to the undesirable customer, wherein the aggressive marketing disincentives comprise providing information to a set of employees associated with the retail facility that the customer is the undesirable customer and directing the set of employees to avoid offering assistance unless assistance is requested by the customer. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A computer program product comprising:
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a computer usable storage medium having computer usable program code embodied therewith, the computer usable program code comprising; computer usable program code for managing a level of marketing directed towards a customer using a risk assessment score, the computer program product comprising; computer usable program code for retrieving a risk assessment score for a customer associated with a retail facility, wherein the risk assessment score is at least based upon appearance and behavior of the customer inside the retail facility; computer usable program code for comparing the risk assessment score to a threshold score to determine whether the customer is an undesirable customer; and computer usable program code for generating aggressive marketing disincentives targeted to the undesirable customer in response to the risk assessment score indicating that the customer is the undesirable customer, wherein the aggressive marketing disincentives comprise providing information to a set of employees associated with the retail facility that the customer is the undesirable customer and directing the set of employees to avoid offering assistance unless assistance is requested by the customer. - View Dependent Claims (14, 15, 16, 17, 18)
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19. A data processing system for managing a level of marketing directed towards a customer using a risk assessment score, the data processing system comprising:
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a bus system; a communications system connected to the bus system; a memory connected to the bus system, wherein the memory includes computer usable program code; and a processing unit connected to the bus system, wherein the processing unit executes the computer usable program code to retrieve a risk assessment score for a customer associated with a retail facility, wherein the risk assessment score is at least based upon appearance and behavior of the customer inside the retail facility;
compare the risk assessment score to a threshold score to determine whether the customer is an undesirable customer;
identify the customer as the undesirable customer in response to a determination that the risk assessment score is greater than an upper threshold score, and generate aggressive marketing disincentives targeted to the undesirable customer, wherein the aggressive marketing disincentives comprise providing information to a set of employees associated with the retail facility that the customer is the undesirable customer and directing the set of employees to avoid offering assistance unless assistance is requested by the customer. - View Dependent Claims (20, 21, 22)
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23. A system for managing a level of marketing directed towards a customer using a risk assessment score, the system comprising:
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a risk assessment engine, wherein the risk assessment engine retrieves a risk assessment score for a customer associated with a retail facility and compares the risk assessment score to a threshold score to determine whether the customer is an undesirable customer, wherein the risk assessment score is at least based upon appearance and behavior of the customer inside the retail facility; and a disincentives generating engine, wherein the disincentives generating engine generates aggressive marketing disincentives targeted to the undesirable customer in response to the risk assessment score indicating that the customer is the undesirable customer, wherein the aggressive marketing disincentives comprise providing information to a set of employees associated with the retail facility that the customer is the undesirable customer and directing the set of employees to avoid offering assistance unless assistance is requested by the customer.
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Specification