Method for advertising in IP multimedia subsystem and server and terminal thereof

• US 8,780,794 B2
• Filed: 04/26/2007
• Issued: 07/15/2014
• Est. Priority Date: 07/07/2006
• Status: Active Grant

• Current Assignee: LG Electronics, Inc. (LG Corporation)
• Original Assignee: LG Electronics, Inc. (LG Corporation)
• Inventors: Masson, Romain, Cadene, Olivier
• Primary Examiner(s): Renner, Brandon
• Assistant Examiner(s): MUSA, ABDELNABI O
• Application Number:
  US12/307,615
• Publication Number:
  US 20100128666A1
• Time in Patent Office: 2,637 Days
• Field of Search: 455/517, 455/219, 455/225, 455/551, 455/560, 370/338, 370/337, 370/339, 370/328, 370/329, 370/330
• US Class Current: 370/328
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: H04L 65/1016 IP multimedia subsystem [IMS]
• CPC Class Codes: H04L 65/1083 In-session procedures
• CPC Class Codes: H04L 65/1096 Supplementary features, e.g. call forwarding or call holding systems providing special services or facilities to telephony subscribers H04M3/42
• CPC Class Codes: H04L 67/14 Session management for real-time applications in data packet communications networks H04L65/1066
• CPC Class Codes: H04L 67/147 Signalling methods or messages providing extensions to protocols defined by standardisation

Abstract

Disclosure may be to allow a Service Provider (or operator) to intercept SIP messages (e.g., SIP INVITE method, or SIP MESSAGE method) in the path of the IMS signaling link and insert advertising information therein, thereby delivering the advertising information inserted in the SIP messages to one or more end users (i.e., originating end or terminating end, or all of them).

Claims

1. A method for advertising in an IP Multimedia Subsystem (IMS), the method comprising:

receiving, by a first entity, a first message toward a target terminal, the first message originated by a source terminal, wherein the first message has contents for a first session between the source terminal and the target terminal;

sending, by the first entity, the first message to a second entity, wherein the first message is intercepted in a path of the IMS signaling link by the second entity;

receiving, by the first entity, from the second entity the first message including first advertising information, wherein the first advertising information is inserted into the intercepted first message by the second entity; and

sending, by the first entity, to the target terminal the first message having the first advertising information,

wherein, during the first session, a second session is established between the second entity and the source terminal by exchanging a third message transmitted from the second entity to the source terminal and a fourth message transmitted from the source terminal to the second entity in response to the third message, and a third session is established between the second entity and the target terminal by exchanging the third message transmitted from the second entity to the target terminal and the fourth message transmitted from the target terminal to the second entity in response to the third message, and

wherein second advertising information is transmitted from the second entity to the source terminal via the second session, and third advertising information is transmitted from the second entity to the target terminal via the third session.

2. The method of claim 1, wherein the step of the sending the first message to the second entity includes:

checking whether a user of the target terminal has requested an advertising service by analyzing the user'"'"'s subscription information; and

inserting route header fields into the first message if the user has requested the advertising service.

3. The method of claim 2, wherein the route header fields include each address of the first entity and the second entity.

4. The method of claim 3, wherein the first entity is a Call Session Control Unit (S-CSCF) and the second entity is an application server dedicated to advertising.

5. The method of claim 1, wherein the first message is a type of message based on Session Initiation Protocol (SIP).

6. The method of claim 1, wherein the source terminal and the target terminal have a subscription to the same or different SIP Core Home Network.

7. The method of claim 6, wherein if the source terminal and the target terminal have a subscription to a different SIP Core Home Network respectively, both the first entity and the second entity are configured in an originating Home Network or a terminating Home Network.

8. The method of claim 1, further comprising:

receiving, by the first entity, from the target terminal a second message in response of the first message;

sending, by the first entity, the second message to the second entity;

receiving, by the first entity, from the second entity the second message including fourth advertising information inserted by the second entity; and

sending, by the first entity, to the source terminal the second message having the fourth advertising information.

9. The method of claim 8, wherein the fourth advertising information is the same as or different with the first advertising information.

10. The method of claim 9, wherein the first, the second, the third or the fourth advertising information includes at least one of the following:

one or more commercial advertisements;

sports or current news;

weather forecasting information;

insecurity information;

shopping information;

localized and customized information; and

link information to buy a product.

11. The method of claim 9, wherein the first advertising information is inserted into a header or a body of the first message, and

the fourth advertising information is inserted into a header or a body of the second message.

12. The method of claim 11, wherein the first, the second, the third or the fourth advertising information is in a text format, an audio format, an image format or a video format.

13. A method for advertising in an IP Multimedia Subsystem (IMS), comprising:

intercepting a message based on SIP (Session Initiation Protocol) in a path of the IMS signaling link, wherein the message is toward a target terminal and is originated by a source terminal, and the message has contents for a first session between the source terminal and the target terminal;

inserting first advertising information into the intercepted message; and

sending the message including the first advertising information to the target terminal,

wherein, during the first session, a second session is established between a second entity and the source terminal by exchanging a third message transmitted from the second entity to the source terminal and a fourth message transmitted from the source terminal to the second entity in response to the third message, and a third session is established between the second entity and the target terminal by exchanging the third message transmitted from the second entity to the target terminal and the fourth message transmitted from the target terminal to the second entity in response to the third message, and

wherein second advertising information is transmitted from the second entity to the source terminal via the second session, and third advertising information is transmitted from the second entity to the target terminal via the third session.

14. The method of claim 13, wherein the first advertising information is inserted into a header or body of the intercepted message.

15. The method of claim 13, wherein the intercepted message is a SIP MESSAGE, SIP INVITE or 200 OK.

16. The method of claim 13, wherein the first advertising information is inserted into the intercepted message by an application server dedicated to advertising or a CPM (Converged IP Message).

17. The method of claim 16, wherein the message including the first advertising information is sent, by the application server or the CPM, to the target terminal via a Call Session Control Unit (CSCF).

18. An application server for advertising in an IP Multimedia Subsystem (IMS), the server comprising:

a receiver configured to receive a message based on SIP (Session Initiation Protocol) from a first entity in a path of the IMS signaling link, wherein the message is toward a target terminal and is originated by a source terminal, and the message has contents for a first session between the source terminal and the target terminal;

a controller configured to insert first advertising information in the intercepted message; and

a transmitter configured to send the message including the first advertising information to the target terminal via the first entity,

wherein, during the first session, a second session is established between a second entity and the source terminal by exchanging a third message transmitted from the second entity to the source terminal and a fourth message transmitted from the source terminal to the second entity in response to the third message, and a third session is established between the second entity and the target terminal by exchanging the third message transmitted from the second entity to the target terminal and the fourth message transmitted from the target terminal to the second entity in response to the third message, and

wherein second advertising information is transmitted from the second entity to the source terminal via the second session, and third advertising information is transmitted from the second entity to the target terminal via the third session.

19. The application server of claim 18, wherein the first entity is a Call Session Control Unit (CSCF).

20. The application server of claim 18, wherein the intercepted message is a SIP MESSAGE, SIP INVITE or 200 OK.

21. The application server of claim 18, wherein the first advertising information is inserted into a header or body of the intercepted message.

22. The application server of claim 18, wherein the first, the second, or the third advertising information includes at least one of the following:

one or more commercial advertisements;

sports or current news;

weather forecasting information;

insecurity information;

shopping information;

localized and customized information; and

link information to buy a product.