Systems and methods for display of supplemental content responsive to location

• US 8,781,502 B1
• Filed: 12/09/2013
• Issued: 07/15/2014
• Est. Priority Date: 02/01/2013
• Status: Active Grant

• Current Assignee: BBY Solutions Incorporated (Best Buy Co., Inc.)
• Original Assignee: Swirl Networks, Inc.
• Inventors: Middleton, Thomas, Boes, Robert Todd
• Primary Examiner(s): Nguyen, Hanh N
• Application Number:
  US14/100,699
• Publication Number:
  US 20140219118A1
• Time in Patent Office: 218 Days
• Field of Search: 370/328, 370/329, 370/333, 370/390, 370/428, 370/429, 370/331, 370/332, 709/203, 709/219, 709/220, 709/221, 709/213, 709/214, 709/240, 455/456.1, 455/456.2, 455/456.5, 455/524, 455/525, 455/436, 455/438, 455/439, 455/404.2, 455/41.2, 455/456.3, 340/8.1, 340/539.11, 340/539.13, 340/539.23, 342/464, 342/463, 726/3, 726/4, 726/7, 726/13, 726/21, 726/23, 726/35
• US Class Current: 455/456.3
• CPC Class Codes: G06F 8/65 Updates security arrangements therefor G06F21/57
• CPC Class Codes: G06Q 20/20 Point-of-sale [POS] network systems
• CPC Class Codes: G06Q 2220/00 Business processing using cryptography postage metering system using cryptography G06Q2250/05
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: H04L 41/082 the condition being updates or upgrades of network functionality
• CPC Class Codes: H04L 63/0435 wherein the sending and receiving network entities apply symmetric encryption, i.e. same key used for encryption and decryption cryptographic mechanisms or cryptographic arrangements for symmetric key encryption H04L9/06
• CPC Class Codes: H04L 9/0819 Key transport or distribution, i.e. key establishment techniques where one party creates or otherwise obtains a secret value, and securely transfers it to the other(s) network architectures or network communication protocols for key distribution in a packet data network H04L63/062
• CPC Class Codes: H04W 12/04 Key management, e.g. using generic bootstrapping architecture [GBA]
• CPC Class Codes: H04W 24/00 Supervisory, monitoring or testing arrangements
• CPC Class Codes: H04W 4/023 using mutual or relative location information between multiple location based services [LBS] targets or of distance thresholds
• CPC Class Codes: H04W 4/80 Services using short range communication, e.g. near-field communication [NFC], radio-frequency identification [RFID] or low energy communication

Abstract

The present disclosure provides a system and method for providing a user with supplemental content based on the user'"'"'s preferences and location. The disclosure provides a computer program that allows users to discover and organize content from a platform that is accessible from a mobile device or computer. Additionally, the disclosure provides a system for determining a user'"'"'s location while indoors. The system can associate the user'"'"'s location with specific content or items in a store and provide the user with supplemental content related to those items.

Claims

1. A method for determining a micro-location of a device, the method comprising:

receiving, by a server, a data packet from each of a plurality of beacons, each data packet transmitted to a client device using a first wireless standard and forwarded to the server by the client device using a second wireless standard;

determining, by the server, for each packet, which one of the plurality of beacons generated the respective data packet;

determining, by the server, the micro-location of each of the plurality of beacons responsive to the data packet; and

determining, by the server, the micro-location of the client device responsive to the determined micro-location of each of the plurality of beacons and a ranked list of the received data packets.

2. The method of claim 1, further comprising determining a signal strength of a signal used to transmit the first wireless standard.

3. The method of claim 2, further comprising refining the micro-location associated with the client device responsive to the determined signal strength of the signal used to transmit the first wireless standard.

4. The method of claim 2, further comprising determining if the client device is within a logical radius of the one of the plurality of beacons that generated the data packet responsive to the determined signal strength of the signal used to transmit the first wireless standard.

5. The method of claim 1, further comprising transmitting content to the client device using the second wireless standard.

6. The method of claim 5, wherein the transmitted content is selected, by the server, responsive to the micro-location associated with the client device.

7. The method of claim 1, further comprising transmitting a second data packet to the one of the plurality of beacons that generated the respective data packet, the second data packet transmitted to the client device using the second wireless standard and forwarded to the one of the plurality of beacons that generated the respective data packet by the client device using the first wireless standard.

8. The method of claim 1, wherein the first wireless standard is the same as the second wireless standard.

9. The method of claim 1, wherein the first wireless standard is Bluetooth low energy.

10. The method of claim 1, wherein the second wireless standard is an Institute of Electrical and Electronics Engineers'"'"' (IEEE) 802.11 standard.

11. A system for determining a micro-location of a device, the system comprising:

a processor coupled to a computer readable medium storing processor executable instructions that when executed by the processor causes the processor to;

receive a data packet from each a plurality of beacons, each data packet transmitted to a client device using a first wireless standard and forwarded to the server by the client device using a second wireless standard;

determine, for each packet, which one of the plurality of beacons generated the respective data packet;

determine the micro-location of each of the plurality of beacons responsive to the data packet; and

determine associate the micro-location of the client device responsive to the determined micro-location of each of the plurality of beacons and a ranked list of the received data packets.

12. The system of claim 11, wherein execution of the processor executable instructions further cause the processor to determine a signal strength of a signal used to transmit the first wireless standard.

13. The system of claim 12, wherein execution of the processor executable instructions further cause the processor to refine the micro-location associated with the client device responsive to the determined signal strength of the signal used to transmit the first wireless standard.

14. The system of claim 12, wherein execution of the processor executable instructions further cause the processor to determine if the client device is within a logical radius of the one of the plurality of beacons that generated the data packet responsive to the determined signal strength of the signal used to transmit the first wireless standard.

15. The system of claim 11, wherein execution of the processor executable instructions further cause the processor to transmit content to the client device using the second wireless standard.

16. The system of claim 15, wherein execution of the processor executable instructions further cause the processor to select content responsive to the micro-location associated with the client device.

17. The system of claim 11, wherein execution of the processor executable instructions further cause the processor to transmit a second data packet to the one of the plurality of beacons that generated the respective data packet, the second data packet transmitted to the client device using the second wireless standard and forwarded to the one of the plurality of beacons that generated the respective data packet by the client device using the first wireless standard.

18. The system of claim 11, wherein the first wireless standard is the same as the second wireless standard.

19. The system of claim 11, wherein the first wireless standard is Bluetooth low energy.

20. The system of claim 11, wherein the second wireless standard is an Institute of Electrical and Electronics Engineers'"'"' (IEEE) 802.11 standard.