Systems and methods to optimize media presentations

• US 8,781,896 B2
• Filed: 06/28/2011
• Issued: 07/15/2014
• Est. Priority Date: 06/29/2010
• Status: Active Grant

• Current Assignee: Visa International Service Association (Visa, Inc.)
• Original Assignee: Visa International Service Association (Visa, Inc.)
• Inventors: LeBlanc, Diane, Salmon, Diane C.
• Primary Examiner(s): Brown, Luis A
• Application Number:
  US13/171,282
• Publication Number:
  US 20120005019A1
• Time in Patent Office: 1,113 Days
• Field of Search: 705/14.4, 705/14.41, 705/14.43, 705/14.49, 705/14.53, 705/14.27, 705/14.61, 705/14.66, 705/14.42, 705/14.52, 705/14.57, 705/14
• US Class Current: 705/14.41
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0255 based on user history

Abstract

In one aspect, a computing apparatus is configured to profile the spending distribution of users who have made purchases from a merchant and who have paid for the purchases via a transaction handler (e.g., using credit cards, debit cards, prepaid cards). The spending distribution is determined based on transaction data of the users, where the transaction data records the transactions of the users for purchases from various merchants. The spending distribution is profiled to indicate the preference of the customers of the merchant as a whole and thus can be used to customize the ratio of media content provided to the customers of the merchant, such as the presentation ratio of advertisements from different merchants, or from merchants of different categories.

Claims

1. A computer-implemented method, comprising:

identifying, by a computing apparatus, a set of transaction data associated with account identifiers of a plurality of users who have made purchases from a merchant, the set of transaction data associated with transactions processed in response to one or more acquirer processors submitting the account identifiers via a transaction handler to one or more issuer processors, the one or more issuer processors to make payments on behalf of the users, the one or more acquirer processors to receive the payments on behalf of respective merchants wherein the merchant is a first merchant; and

the method further comprises;

determining, by the computing apparatus using the set of transaction data;

a spending distribution configured to schedule presentations of media content of a plurality of categories, wherein the spending distribution is a first distribution; and

a presentation ratio of the media content of the plurality of categories, the media content to be presented according to the presentation ratio via a media channel located at a facility of the merchant;

presenting, according to the presentation ratio, the media content of the plurality of categories to a location of the first merchant for display on a media channel;

identifying a second merchant associated with a second spending distribution matching the first spending distribution, the second spending distribution computed based on transaction data of users who have used account identifiers to make purchases from the second merchant;

adjusting the presentations of the media content at a media channel at a location of the first merchant; and

comparing, after the adjusting, changes in the first spending distribution and changes in the second spending distribution to identify an effect of the adjusting;

determining by the computing apparatus, based on the effect identified from the adjusting, an adjusted presentation ratio of the media content of the plurality of categories.

2. The method of claim 1, wherein the media content includes advertisements to customers of the merchant;

and each respective presentation of the advertisements is performed without pre-identifying an identity of a customer who is to receive the respective presentation.

3. The method of claim 1, further comprising:

determining presentation ratios of media content in the plurality of categories based on the spending distribution.

4. The method of claim 1, further comprising:

scheduling a presentation mix of the media content of the plurality of categories according to the spending distribution across the plurality of categories.

5. The method of claim 4, wherein the spending distribution provides a spending ratio of the users across a plurality of merchant categories;

the media content is advertisements from merchants; and

the presentation mix is based on the spending ratio across the merchant categories.

6. The method of claim 1, wherein the account identifiers are issued by a plurality of issuers;

and the method further comprises;

processing, by the computing apparatus including the transaction handler, the transactions; and

storing the transaction data to record the transactions.

7. The method of claim 1, further comprising:

selecting, by the computing apparatus, the plurality of users according to a distribution of customers of the merchant.

8. The method of claim 1, wherein the account identifiers include first account identifiers of the plurality of users, the first account identifiers having not been used in transactions with the merchant.

9. The method of claim 1, wherein the determining includes aggregating spending amounts of the transactions according to the plurality of categories of the media content.

10. A non-transitory computer-storage medium storing instructions configured to instruct a computing apparatus to:

identify, by a computing apparatus, a spending distribution determined based on a set of transaction data associated with account identifiers of a plurality of users who have used the account identifiers to make purchases from a merchant, the set of transaction data associated with transactions processed in response to one or more acquirer processors submitting the account identifiers via a transaction handler to one or more issuer processors, the one or more issuer processors to make payments on behalf of the users, the one or more acquirer processors to receive the payments on behalf of respective merchants, wherein the merchant is a first merchant; and

the spending distribution is a first spending distribution; and

the method further comprises;

determine, based on the spending distribution and by the computing apparatus, a presentation ratio of media content of a plurality of categories, the media content to be presented according to the presentation ratio via a media channel located at a facility of the merchant;

present, according to the presentation ratio, the media content of the plurality of categories to a location of the first merchant for display on a media channel;

identify a second merchant associated with a second spending distribution matching the first spending distribution, the second spending distribution computed based on transaction data of users who have used account identifiers to make purchases from the second merchant;

adjust the presentations of the media content at a media channel at a location of the first merchant;

compare, after the adjusting, changes in the first spending distribution and changes in the second spending distribution to identify an effect of the adjusting;

determine by the computing apparatus, based on the effect identified from the adjusting, an adjusted presentation ratio of the media content of the plurality of categories.

11. The computer-storage medium of claim 10, further comprising:

presenting the media content according to the presentation ratio via the media channel.

12. The computer-storage medium of claim 11, wherein the presentation ratio is configured according to one of:

time length of media presentation and number of times of media presentation.

13. The computer-storage medium of claim 10, wherein the facility of the merchant includes a gas pump;

and the media channel comprises a video terminal mounted on the gas pump.

14. A computing apparatus, comprising:

a data warehouse configured to store transaction data recording transactions processed by a transaction handler, each of the transactions being processed to settle via the transaction handler a payment from an issuer to an acquirer for a purchase made by a user from a merchant, the issuer making the payment on behalf of the user, the acquirer receiving the payment on behalf of the merchant; and

at least one processor coupled with the data warehouse to

identify a subset of the transaction data associated with account identifiers of a plurality of users who have used the account identifiers to make purchases from the merchant wherein the merchant is a first merchant;

determine a spending distribution based on the subset of the transaction data to schedule presentations of media content of a plurality of categories wherein the spending distribution is a first spending distribution;

determine a presentation ratio of the media content of the plurality of categories, the media content to be presented according to the presentation ratio via a media channel located at a facility of the merchant;

present, according to the presentation ratio, the media content of the plurality of categories to a location of the first merchant for display on a media channel;

identify a subset of the transaction data associated with account identifiers of a plurality of users who have used the account identifiers to make purchases from a first merchant merchants wherein the merchant is a first merchant; and

the spending distribution is a first spending distribution; and

the method further comprises;

identify a second merchant associated with a second spending distribution matching the first spending distribution, the second spending distribution computed based on transaction data of users who have used account identifiers to make purchases from the second merchant;

adjust the presentations of the media content at a media channel at a location of the first merchant;

compare, after the adjusting, changes in the first spending distribution and changes in the second spending distribution to identify an effect of the adjusting;

determine based on the effect identified from the adjusting, an adjusted presentation ratio of the media content of the plurality of categories.

15. The apparatus of claim 14, further comprising:

a media controller to present the media content according to the presentation ratio.

16. The apparatus of claim 15, further comprising:

a point of interaction configured to present the media content at a location of the first merchant.

17. The apparatus of claim 16, wherein the point of interaction includes a video display mounted on a gas pump.