Advertising a pharmaceutical product to a third party

• US 8,781,899 B2
• Filed: 11/28/2006
• Issued: 07/15/2014
• Est. Priority Date: 11/28/2005
• Status: Expired due to Fees

• Current Assignee: Prescribe Wellness, LLC (Tabula Rasa Healthcare)
• Original Assignee: Voiceport, LLC. (Enghouse Systems Limited)
• Inventors: Edwards, Eric, Mann, Christopher, Parks, Jacqueline
• Primary Examiner(s): Pats, Justin M
• Assistant Examiner(s): Rotaru, Octavian
• Application Number:
  US11/564,286
• Publication Number:
  US 20070208945A1
• Time in Patent Office: 2,786 Days
• Field of Search: 705/14.55, 705/14.72, 705/14.67, 705/14.68, 705/14.69
• US Class Current: 705/14.55
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0271 Personalized advertisement
• CPC Class Codes: G06Q 30/0272 Period of advertisement exposure
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G16H 10/20 for electronic clinical trials or questionnaires

Abstract

The disclosed subject matter is a method and system for marketing a client'"'"'s product for an alternative purpose. The information about the alternative purpose of the product is collected and input into an automated system. The method and system then informs third parties about the client'"'"'s product along with suggested alternative uses.

Claims

1. A computer implemented method for advertising a pharmaceutical product of a client to a third party, comprising:

defining advertising information of an audio advertisement for the pharmaceutical product by;

collecting information from the client to determine categorization of the pharmaceutical product according to;

a type of medication, a use for at least one medical condition, an alternative use for at least one other medical condition and additional information consisting at least four of;

a name of the pharmaceutical product, an alternative reason to use the pharmaceutical product, a recommended dosage of the pharmaceutical product, a recommended schedule of the pharmaceutical product, notes of the pharmaceutical product, and warnings of the pharmaceutical product,

identifying, based on the collected information, a length of time of the audio advertisement for the pharmaceutical product according to a per-minute advertisement price the client spends on the audio advertisement,

determining when the additional information to be included in the audio advertisement exceeds the length of time of the audio advertisement according to the per-minute advertisement price, and, in response to said determining,

lengthening the length of time of the audio advertisement when the client raises the per-minute advertisement price in response to the additional information exceeding the length of time of the audio advertisement, and

excluding the additional information when the client does not raise the audio advertisement per-minute price in response to the additional information exceeding the length of time of the audio advertisement;

receiving a request from the third party for pharmaceutical products;

querying the third party with a plurality of questions, that will narrow in scope until needs of the third party are identified;

correlating, by a computer hardware microprocessor, the needs of the third party to the pharmaceutical product when the pharmaceutical product meets the needs of the third party according to the defined advertising information of the pharmaceutical product and, in response to the correlating;

suggesting, the pharmaceutical product using the audio advertisement, and automatically mailing a sample of the pharmaceutical product to the third party without any interaction from the client;

suggesting other possible products available, when the pharmaceutical product does not meet the needs of the third party;

evaluating sales by region and specialty to identify other pharmaceutical products that the third party is interested in purchasing.

2. The method of claim 1, wherein the receiving of the request from the third party is achieved by calling a specific phone number.

3. The method of claim 1, wherein said audio advertisement is presented to the third party as a predetermined vocal persona.

4. A system for advertising a pharmaceutical product of a client to a third party, the system comprising one or more microprocessor components programmed to:

define advertising information of an audio advertisement for the pharmaceutical product by;

collecting information from the client to determine categorization of the pharmaceutical product according to;

a type of medication, a use for at least one medical condition, an alternative use for at least one other medical condition and additional information consisting at least four of;

a name of the pharmaceutical product, an alternative reason to use the pharmaceutical product, a recommended dosage of the pharmaceutical product, a recommended schedule of the pharmaceutical product, notes of the pharmaceutical product, and warnings of the pharmaceutical product identifying, based on the collected information, a length of time of the audio advertisement for the pharmaceutical product according to a per-minute advertisement price the client spends on the audio advertisement,

determining when the additional information to be included in the audio advertisement exceeds the length of time of the audio advertisement according to the per-minute advertisement price, and in response to said determining,

lengthening the length of time of the audio advertisement when the client raises the per-minute advertisement price in response to the additional information exceeding the length of time of the audio advertisement, and

excluding the additional information when the client does not raise the audio advertisement per-minute price in response to the additional information exceeding the length of time of the audio advertisement;

receive a request from the third party for pharmaceutical products;

query the third party with a plurality of questions, that will narrow in scope until needs of the third party are identified;

correlate, the needs of the third party to the pharmaceutical product when the pharmaceutical product meets the needs of the third party according to the defined advertising information of the pharmaceutical product and, in response to the correlating;

suggest, the pharmaceutical product using the audio advertisement, and automatically mailing a sample of the pharmaceutical product to the third party without any interaction from the client;

suggest other possible products available, when the pharmaceutical product does not meet the needs of the third party;

evaluate sales by region and specialty to identify other pharmaceutical products that the third party is interested in purchasing.

5. The system of claim 4, wherein the one or more microprocessor components are further programmed to receive the request from the third party via a specific phone number.

6. The system of claim 4, wherein the one or more microprocessor components are further programmed to present said audio advertisement to the third party as a predetermined vocal persona.

7. A non-transitory computer readable storage medium for advertising a pharmaceutical product of a client to a third party, on which is recorded computer executable instructions that, when executed by a microprocessor, cause the microprocessor to execute the steps of a method comprising:

defining advertising information of an audio advertisement for the pharmaceutical product by;

collecting information from the client to determine categorization of the pharmaceutical product according to;

a type of medication, a use for at least one medical condition, an alternative use for at least one other medical condition and additional information consisting at least four of;

a name of the pharmaceutical product, an alternative reason to use the pharmaceutical product, a recommended dosage of the pharmaceutical product, a recommended schedule of the pharmaceutical product, notes of the pharmaceutical product, and warnings of the pharmaceutical product,

identifying, based on the collected information, a length of time of the audio advertisement for the pharmaceutical product according to a per-minute advertisement price the client spends on the audio advertisement;

determining when the additional information to be included in the audio advertisement exceeds the length of time of the audio advertisement according to the per-minute advertisement price, and, in response to said determining,

lengthening the length of time of the audio advertisement when the client raises the per-minute advertisement price in response to the additional information exceeding the length of time of the audio advertisement, and

excluding the additional information when the client does not raise the audio advertisement per-minute price in response to the additional information exceeding the length of time of the audio advertisement;

receiving a request from the third party for pharmaceutical products;

querying the third party with a plurality of questions, that will narrow in scope until needs of the third party are identified;

correlating, the needs of the third party to the pharmaceutical product when the pharmaceutical product meets the needs of the third party according to the defined advertising information of the pharmaceutical product and, in response to the correlating;

suggesting, the pharmaceutical product using the audio advertisement, and automatically mailing a sample of the pharmaceutical product to the third party without any interaction from the client;

suggesting other possible products available, when the pharmaceutical product does not meet the needs of the third party;

evaluating sales by region and specialty to identify other pharmaceutical products that the third party is interested in purchasing.

8. The non-transitory computer readable storage medium of claim 7, wherein the microprocessor is further caused to execute the receiving of the request from the third party via a specific phone number.

9. The non-transitory computer readable storage medium of claim 7, wherein the microprocessor is further caused to execute presenting said audio advertisement to the third party as a predetermined vocal persona.