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Dynamic display based on estimated viewers

  • US 8,781,968 B1
  • Filed: 08/25/2008
  • Issued: 07/15/2014
  • Est. Priority Date: 08/25/2008
  • Status: Active Grant
First Claim
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1. A system for dynamic display based on estimated viewers, comprising:

  • a sensor to sense traffic in an environment;

    a server computer to;

    estimate a number of viewers based on sensing the traffic,select content for display on a dynamic display based on a winning bid of a plurality of bids for the dynamic display placed by a plurality of advertisers, at least one advertiser of the plurality of advertisers places more than one bid of the plurality of bids,wherein each bid of the plurality of bids specifies a range defined by a discrete lower limit of a number of viewers greater than zero and a discrete upper limit of a number of viewers, andwherein the winning bid is a highest bid of the plurality of bids that is associated with the corresponding range that includes the estimated number of viewers, andcommunicate the content; and

    the dynamic display to;

    receive the content,display the content, andpower off when the estimated number of viewers is less than a minimum threshold number.

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