Techniques for generating a trustworthiness score in an online environment
First Claim
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1. A method comprising:
- receiving a plurality of online source identifiers from a first entity, wherein the plurality of online source identifiers identify in a one-to-one manner a plurality of different, respective online sources with which the first entity has interacted or expects to interact;
based on the identifiers, gathering trust records of the first entity from the respective online sources, wherein a trust record from an online source describes behavioral information regarding the first entity with regards to the online source;
determining a base trustworthiness score of the first entity based on the gathered trust records; and
multiplying the base trustworthiness score by an entity diversity multiplier to generate an overall trustworthiness score for the first entity, wherein the entity diversity multiplier that takes into account how many different online sites from which behavioral information is gathered for the first entity and where the entity diversity multiplier for the first entity differs from entity diversity multipliers for other respective entities.
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Abstract
Some embodiments of this disclosure relate to techniques for determining trustworthiness scores for entities in an online environment. Often, the techniques gather behavioral information regarding entities from a number of different online sources, and then process this information to generate the trustworthiness scores. In some embodiments, a portion of one entity'"'"'s score can be scaled with regards to a corresponding portion of another entity'"'"'s score. In still other embodiments, an entity can be provided with a trustworthiness score that has different category components.
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Citations
21 Claims
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1. A method comprising:
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receiving a plurality of online source identifiers from a first entity, wherein the plurality of online source identifiers identify in a one-to-one manner a plurality of different, respective online sources with which the first entity has interacted or expects to interact; based on the identifiers, gathering trust records of the first entity from the respective online sources, wherein a trust record from an online source describes behavioral information regarding the first entity with regards to the online source; determining a base trustworthiness score of the first entity based on the gathered trust records; and multiplying the base trustworthiness score by an entity diversity multiplier to generate an overall trustworthiness score for the first entity, wherein the entity diversity multiplier that takes into account how many different online sites from which behavioral information is gathered for the first entity and where the entity diversity multiplier for the first entity differs from entity diversity multipliers for other respective entities. - View Dependent Claims (2, 3, 4, 5)
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6. A method of comprising:
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receiving a plurality of online source identifiers from a first entity, wherein the plurality of online source identifiers identify in a one-to-one manner a plurality of different, respective online sources with which the first entity has interacted or expects to interact; based on the online source identifiers, gathering trust records of the first entity from the respective online sources, wherein a trust record from an online source describes behavioral information regarding the first entity with regards to the online source; determining a base trustworthiness score of the first entity based on the gathered trust records; determining a number of source scores for the first entity, wherein the source scores respectively correspond to the number of online sources in a one to one manner; and determining the base trustworthiness score of the first entity based on the number of source scores for the first entity. - View Dependent Claims (7, 8, 9)
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10. A method of determining trustworthiness scores in an online environment, comprising:
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receiving from a first entity a first list specifying a first plurality of online sites with which the first entity has interacted or expects to interact; gathering behavioral information regarding trustworthiness of the first entity from the first plurality of online sites; receiving from a second entity a second list specifying a second plurality of online sites with which the second entity has interacted or expects to interact; gathering behavioral information regarding trustworthiness of the second entity from the second plurality of online sites; generating a first base trustworthiness score for the first entity based on the behavioral information gathered from the first plurality of online sites; generating a second base trustworthiness score for the second entity based on the behavioral information gathered from the second plurality of online sites; providing first and second overall trustworthiness scores to a receiving entity based on the first and second base trustworthiness scores, respectively, thereby allowing the receiving to evaluate the trustworthiness of the first and second entities based on the first and second overall trustworthiness scores, respectively; and based on whether the first trustworthiness score meets a predetermined set of criteria, selectively scaling the second base trustworthiness score as a function of the first base trustworthiness score. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17)
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18. A method of determining trustworthiness scores in an online environment, comprising:
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gathering trust records from a common online source with which a group of entities individually interact; based on the gathered trust records, determining respective common online source scores for the respective entities of the group; selecting some of the common online source scores which have a pre-determined relationship relative to other non-selected common online source scores; scaling the respective common online source scores for the respective entities of the group based on a scaling factor derived from the selected common online source scores. - View Dependent Claims (19, 20, 21)
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Specification