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Techniques for generating a trustworthiness score in an online environment

  • US 8,781,984 B2
  • Filed: 08/05/2011
  • Issued: 07/15/2014
  • Est. Priority Date: 08/05/2010
  • Status: Expired due to Fees
First Claim
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1. A method comprising:

  • receiving a plurality of online source identifiers from a first entity, wherein the plurality of online source identifiers identify in a one-to-one manner a plurality of different, respective online sources with which the first entity has interacted or expects to interact;

    based on the identifiers, gathering trust records of the first entity from the respective online sources, wherein a trust record from an online source describes behavioral information regarding the first entity with regards to the online source;

    determining a base trustworthiness score of the first entity based on the gathered trust records; and

    multiplying the base trustworthiness score by an entity diversity multiplier to generate an overall trustworthiness score for the first entity, wherein the entity diversity multiplier that takes into account how many different online sites from which behavioral information is gathered for the first entity and where the entity diversity multiplier for the first entity differs from entity diversity multipliers for other respective entities.

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