Processes to learn enterprise data matching
First Claim
1. A method comprising:
- ranking market entity records based on at least one of revenue and market ranking of market entities associated with the market entity records, the market entity records are selected from a plurality of unmatched market entity records, by executing a program instruction in a data-processing system;
selecting a highest-ranking market entity record as an active entity record, the active entity record is associated with a first market, by executing a program instruction in a data-processing system;
matching the active entity record to at least one of a remaining plurality of unmatched market entity records, the at least one of the remaining plurality of unmatched market entity records is associated with a second market separate from the first market, by executing a program instruction in a data-processing system; and
wherein ranking market entity records includes responding to a determination that instances of a market entity record are stored in both an engine storing just-in-time advertising platform enabled market entity records and an advertiser service storing other market entity records by combining scores associated with the instances to associate each instance of the market entity records with a common score.
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Accused Products
Abstract
A system and method for managing media advertising enterprise data including a process for learning enterprise data matching. An EDM (Enterprise Data Management) application module can be configured to include a set of rules at an enterprise level to manage disparate and disconnected records associated with an entity. A number of unmatched and enterprise entities that matches with respect to an active entity can be returned based on a fuzzy logic associated with various matching options stored in an EDM database. A matching process can then be performed to accurately match similar records regardless of manual input, location, and format of the records in a distributed system. Each unmatched record can then be assigned with a parent enterprise entity. Such an optimization mechanism can interactively manage and report records at the enterprise level in a simple and efficient manner.
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Citations
17 Claims
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1. A method comprising:
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ranking market entity records based on at least one of revenue and market ranking of market entities associated with the market entity records, the market entity records are selected from a plurality of unmatched market entity records, by executing a program instruction in a data-processing system; selecting a highest-ranking market entity record as an active entity record, the active entity record is associated with a first market, by executing a program instruction in a data-processing system; matching the active entity record to at least one of a remaining plurality of unmatched market entity records, the at least one of the remaining plurality of unmatched market entity records is associated with a second market separate from the first market, by executing a program instruction in a data-processing system; and wherein ranking market entity records includes responding to a determination that instances of a market entity record are stored in both an engine storing just-in-time advertising platform enabled market entity records and an advertiser service storing other market entity records by combining scores associated with the instances to associate each instance of the market entity records with a common score. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A non-transitory computer-readable storage medium storing computer code, the computer code comprising instructions executable by a processor, the instructions comprising:
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at least one instruction to score market entity records based on at least one of revenue and market ranking of market entities associated with the market entity records, the market entity records are selected from a plurality of unmatched market entity records; at least one instruction to select a highest-scoring market entity record as an active entity record, the active entity record is associated with a first market; at least one instruction to match the active entity record to a parent advertiser record, the parent advertiser record is associated with at least one second market different from the first market; and wherein the at least one instruction to score market entity records comprises at least one instruction to respond to a determination that instances of a market entity record are stored in both an engine storing just-in-time advertising platform enabled market entity records and an advertiser service storing other market entity records by combining scores associated with the instances to associate each instance of the market entity record with a common score. - View Dependent Claims (8, 9, 10, 11, 12)
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13. An enterprise data management (EDM) system, comprising
at least one module configured to provide market entity records selected from a plurality of unmatched market entity records; - and
a data processing system configured to; select a highest-ranking market entity record, based on at least one of revenue and market ranking of market entities associated with the market entity records, as an active entity record, the active entity record is associated with a first market; perform a first matching process, using a plurality of matching options, to match the active entity record to at least one of a remaining plurality of market entity records that is associated with a second market separate from the first market, perform a second matching process, using the plurality of matching options, to match the active entity record to a parent advertiser record, and wherein the data processing system is further configured to respond to a determination that instances of a market entity record are stored in both an engine storing just-in-time advertising platform enabled market entity records and an advertiser service storing other market entity records by combining scores associated with the instances to associate each instance of the market entity record with a common score. - View Dependent Claims (14, 15, 16, 17)
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Specification