Methods and apparatus for inserting content into conversations in on-line and digital environments

• US 8,782,155 B2
• Filed: 08/29/2012
• Issued: 07/15/2014
• Est. Priority Date: 08/05/2010
• Status: Active Grant

• Current Assignee: Genesys Cloud Services Incorporated
• Original Assignee: Genesys Telecommunications Laboratories Incorporated (Genesys Cloud Services Incorporated)
• Inventors: Stolorz, Paul Ernest, Davitz, Jeffrey Eric, Dean, Christopher T, Smith, Jackie Kellon
• Primary Examiner(s): SHINGLES, KRISTIE D
• Application Number:
  US13/598,261
• Publication Number:
  US 20120324016A1
• Time in Patent Office: 685 Days
• Field of Search: 709/203, 709/219
• US Class Current: 709/206
• CPC Class Codes: G06F 16/435 Filtering based on additional data, e.g. user or group profiles
• CPC Class Codes: G06F 16/955 using information identifiers, e.g. uniform resource locators [URL]
• CPC Class Codes: G06Q 10/00 Administration; Management
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: H04L 51/52 for supporting social networking services
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04N 21/25 Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies maintenance or administration in data networks H04L41/00

Abstract

Content is inserted into conversations hosted on a takeoff site using creatives that provide lures and links to other material that users engaged in the conversation might find helpful and relevant. Such insertions are made in a contextually meaningful fashion through the use of a matching and decision process that determines best candidate creatives and an appropriate time and place for their insertion into the conversation.

Claims

1. A computer-implemented method, comprising:

recognizing, by a server, postings made by an individual to an electronic medium;

selecting, by a decision engine of the server and from a plurality of candidate creatives, one or more of the candidate creatives for presentation to the individual via the electronic medium, the selection being made, in part, through correlation of user intentions evidenced by information extracted from the postings with content deemed applicable for the user intentions as represented by the candidate creative, wherein the information extracted from the postings includes some or all of speech acts, entities or other special words, or contributor properties of the postings presented via the electronic medium; and

presenting, via the electronic medium, one or more of the selected candidate creatives.

2. The computer-implemented method of claim 1, wherein the creatives include links to landing sites.