Online marketing platform

• US 8,788,334 B2
• Filed: 08/17/2007
• Issued: 07/22/2014
• Est. Priority Date: 06/15/2007
• Status: Active Grant

• Current Assignee: Harris Corporation (L3Harris Technologies, Inc.), Reputation.com, Inc.
• Original Assignee: Social Mecca, Inc.
• Inventors: Rose, Robert, Goodyear, Nichole, Matthews, Camille, Wiles, Jeremy, Seaman, Mark, Derfer, Brian Douglas, Rollins, Kevin, Hung, Kelvin, Paoni, Gina
• Primary Examiner(s): Sittner, Matthew T
• Application Number:
  US11/893,765
• Publication Number:
  US 20080313011A1
• Time in Patent Office: 2,531 Days
• Field of Search: None
• US Class Current: 705/14.4
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0203 Market surveys; Market polls
• CPC Class Codes: G06Q 30/0204 Market segmentation
• CPC Class Codes: G06Q 30/0205 Location or geographical consideration
• CPC Class Codes: G06Q 30/0225 Avoiding frauds

Abstract

Online marketing platforms are disclosed that harness user generated content to encourage the viral sharing and tracking of online marketing campaigns. One embodiment includes a campaign hosting system including a database connected to a network, a campaign creation device connected to the network and a plurality of user devices connected to the network. In addition, the campaign creation device is configured to provide campaign information to the campaign hosting system via the network, the campaign hosting system is configured to automatically create an online campaign that is customized according to the campaign information and to store the campaign as one of a plurality of online campaigns in the database, at least one of the user devices is configured to provide profile information to the campaign hosting system via the network, the campaign hosting system is configured to automatically create a user profile using the profile information and to store the user profile as one of a plurality of user profiles in the database, each user device is configured to engage with the online campaign by communicating with the campaign hosting system via the network and each user device is configured to access the user profile by communicating with the campaign hosting system via the network.

Claims

1. An online marketing platform, comprising:

a campaign hosting system including a database used to create a social networking environment for an associated online community, where the campaign hosting system is connected to a network;

a campaign creation device connected to the network; and

a plurality of user devices connected to the network;

wherein the campaign creation device is configured to provide campaign information to the campaign hosting system via the network;

wherein the campaign hosting system is configured to automatically create an online campaign within the social networking environment that is customized according to the campaign information and to store the campaign as one of a plurality of online campaigns in the database;

wherein the campaign is a solicitation for a response to an idea;

wherein at least one of the user devices is configured to provide profile information to the campaign hosting system via the network and the campaign hosting system is configured to store the profile information in the database to create a user profile within the social networking environment;

wherein each user device is configured to engage with the online campaign within the social networking environment;

wherein each user device is configured to access the user profile within the social networking environment;

wherein at least one user device is configured to provide user generated content in the form of media to the campaign hosting system via the network for posting within the social networking environment as a response to the campaign, and the campaign hosting system is configured to store the user generated content in the database in a way that associates the user generated content with the campaign and the user profile of the user that submitted the user generated content;

wherein the at least one user device is configured to access the user generated content within the social networking environment;

wherein a winner of the campaign related to the user generated content is determined using the server system;

wherein the server is configured to transmit propagation information via the network;

wherein the server is configured to receive requests for information concerning the propagated user generated content via the network; and

wherein the server and the database are configured to track the requests for information.

2. The online marketing platform of claim 1, wherein the media is an image, an album of images, audio, a series of audio, video, a series of videos, a blog, a series of blog entries, a mashup, or a series of mashups.

3. The online marketing platform of claim 1, wherein:

at least one user device is configured to communicate a vote for the user generated content to the campaign hosting system via the network;

the campaign hosting system is configured to add the vote to a vote tally for the user generated content and to store the vote tally in the database in a way that associates the vote tally with the user generated content; and

at least one user device is configured to access a real-time vote tally for the user generated content by communicating with the campaign hosting system via the network.

4. The online marketing platform of claim 1, wherein:

at least one user device is configured to provide a rating of the user generated content to the campaign hosting system via the network;

the campaign hosting system is configured to store the rating in the database in a way that associates the rating with the user generated content; and

at least one user device is configured to access the rating by communicating with the campaign hosting system via the network.

5. The online marketing platform of claim 4, wherein the rating is a score.

6. The online marketing platform of claim 1, wherein:

at least one user device is configured to provide a review of the user generated content to the campaign hosting system via the network;

the campaign hosting system is configured to store the review in the database in a way that associates the review with the user generated content; and

at least one user device is configured to access the review by communicating with the campaign hosting system via the network.

7. The online marketing platform of claim 6, wherein:

at least one user device is configured to provide a rating of the review to the campaign hosting system via the network;

the campaign hosting system is configured to store the rating of the review in the database in a way that associates the rating with the review; and

at least one user device is configured to access the rating of the review by communicating with the campaign hosting system via the network.

8. The online marketing platform of claim 7, wherein the rating of the review is a score.

9. The online marketing platform of claim 1 wherein:

at least one user device is configured to provide an award nomination for the user generated content to the campaign hosting system via the network;

the campaign hosting system is configured to store the award nomination in the database in a way that associates the award nomination with the user generated content; and

at least one user device is configured to access the award nomination by communicating with the campaign hosting system via the network.

10. The online marketing platform of claim 9, wherein:

the campaign hosting system is configured to provide awards to the user generated content and record the award in the database in a way that associates the award with the user generated content; and

at least one user device is configured to access the award by communicating with the campaign hosting system via the network.

11. The online marketing platform of claim 1, wherein:

at least one user device is configured to provide messages addressed to the user profile to the campaign hosting system via the network;

the campaign hosting system is configured to store the message in the database in a way that associates the message with the user profile; and

at least one user device is configured to provide access to a user profile and retrieve messages addressed to the user profile.

12. The online marketing platform of claim 1, wherein:

at least one user device is configured to provide an award nomination for a user profile to the campaign hosting system via the network;

the campaign hosting system is configured to store the award nomination in the database in a way that associates the award nomination with the user profile; and

at least one user device is configured to access the award nomination by communicating with the campaign hosting system via the network.

13. The online marketing platform of claim 12, wherein:

the campaign hosting system is configured to provide awards to the user profile and record the award in the database in a way that associates the award with the user profile; and

at least one user device is configured to access the award by communicating with the campaign hosting system via the network.

14. The online marketing platform of claim 1, wherein:

at least one user device is configured to provide access information concerning a remote server to the campaign hosting system via the network; and

the campaign hosting system is configured to use the access information to propagate the user generated content to a web page hosted by the remote server.

15. The online marketing platform of claim 14, wherein the user device is configured to access the user generated content via the remote server.

16. The online marketing platform of claim 14, wherein:

the campaign hosting system is configured to propagate the user generated content by inserting HTML code into the web page; and

the HTML code enables information concerning the submission to be retrieved from the campaign hosting system.

17. The online marketing platform of claim 1, wherein:

the campaign creation device is configured to provide access information concerning a remote server to the campaign hosting system; and

the campaign hosting system is configured to use the access information to syndicate the online campaign to a remote server.

18. The online marketing platform of claim 17, wherein the user device is configured to access the online campaign via the remote server.

19. The online marketing platform of claim 17, wherein:

the user device is configured to provide access information concerning the remote server to the campaign hosting platform; and

the campaign hosting platform is configured to use the access information to embed the online campaign within an iframe in a web page hosted by the remote server.

20. The online marketing platform of claim 1, wherein the campaign hosting system is configured to track in real time the engagement of the user devices with the online campaign.

21. The online marketing platform of claim 20, wherein the campaign hosting system is configured to generate a real time engagement score for the online campaign based upon tracked real time engagement.

22. The online marketing platform of claim 20, wherein the campaign hosting system is configured to generate real time reports of the tracked engagement.

23. The online marketing platform of claim 20, wherein the campaign hosting system is configured to track the submission of user generated content.

24. The online marketing platform of claim 23, wherein:

at least one user device is configured to communicate a vote for the user generated content to the campaign hosting system via the network;

the campaign hosting system is configured to add the vote to a vote tally for the user generated content and to store the vote tally in the database in a way that associates the vote tally with the user generated content;

at least one user device is configured to access in real-time the vote tally for the user generated content by communicating with the campaign hosting system via the network; and

the campaign hosting system is configured to track the votes that the user generated content receives.

25. The online marketing platform of claim 23, wherein:

at least one user device is configured to provide a rating of the user generated content to the campaign hosting system via the network;

the campaign hosting system is configured to store the rating in the database in a way that associates the rating with the user generated content;

at least one user device is configured to access the rating by communicating with the campaign hosting system via the network; and

the campaign hosting system is configured to track the average rating that the user generated content receives.

26. The online marketing platform of claim 25, wherein:

at least one user device is configured to provide a review of the user generated content to the campaign hosting system via the network;

the campaign hosting system is configured to store the review in the database in a way that associates the review with the user generated content;

at least one user device is configured to access the review by communicating with the campaign hosting system via the network; and

the campaign hosting system is configured to track the number of reviews that the user generated content receives.

27. The online marketing platform of claim 26, wherein:

at least one user device is configured to provide a rating of the review to the campaign hosting system via the network;

the campaign hosting system is configured to store the rating of the review in the database in a way that associates the rating with the review;

at least one user device is configured to access the rating of the review by communicating with the campaign hosting system via the network; and

the campaign hosting system is configured to track the average rating that the review receives.

28. The online marketing platform of claim 27, wherein the campaign hosting system is configured to generate web pages that display a plurality of reviews ordered according to the average rating of each review.

29. The online marketing platform of claim 23, wherein:

at least one user device is configured to provide an award nomination for the user generated content to the campaign hosting system via the network;

the campaign hosting system is configured to store the award nomination in the database in a way that associates the award nomination with the user generated content;

at least one user device is configured to access the award nomination by communicating with the campaign hosting system via the network; and

the campaign hosting system is configured to track the number of award nominations that the user generated content receives.

30. The online marketing platform of claim 29, wherein:

the campaign hosting system is configured to provide awards to the user generated content and record the award in the database in a way that associates the award with the user generated content;

each user device is configured to access the award by communicating with the campaign hosting system via the network; and

the campaign hosting system is configured to track the number of awards that the user generated content receives.

31. The online marketing platform of claim 23, wherein:

at least one user device is configured to provide messages recommending user generated content to the campaign hosting system via the network; and

the campaign hosting system is configured to track the number of times the user generated content is recommended.

32. The online marketing platform of claim 23, wherein:

at least one user device is configured to provide an award nomination for a user profile to the campaign hosting system via the network;

the campaign hosting system is configured to store the award nomination in the database in a way that associates the award nomination with the user profile;

at least one user device is configured to access the award nomination by communicating with the campaign hosting system via the network; and

the campaign hosting system is configured to track the number of awards that the user profile receives.

33. The online marketing platform of claim 32, wherein:

the campaign hosting system is configured to provide awards to the user profile and record the award in the database in a way that associates the award with the user profile;

at least one user device is configured to access the award by communicating with the campaign hosting system via the network; and

the campaign hosting system is configured to track the number of awards that the user profile receives.

34. The online marketing platform of claim 23, wherein:

at least one user device is configured to provide access information concerning a remote server to the campaign hosting system via the network;

the campaign hosting system is configured to use the access information to propagate the user generated content to a web page hosted by the remote server; and

the campaign hosting system is configured to track the number of times the user generated content is propagated.

35. The online marketing platform of claim 34, wherein:

at least one user device is configured to engage with the user generated content via the remote server; and

the campaign hosting system is configured to track engagement with the user generated content that occurs via the remote server.

36. The online marketing platform of claim 23, wherein:

the campaign creation device is configured to provide access information concerning a remote server to the campaign hosting system;

the campaign hosting system is configured to use the access information to syndicate the online campaign to a remote server; and

the campaign hosting system is configured to track the number of sites to which a campaign is syndicated.

37. The online marketing platform of claim 36, wherein:

at least one user device is configured to engage with the online campaign via the remote server; and

the campaign hosting system is configured to track engagement with the online campaign that occurs via the remote server.

38. The online marketing platform of claim 23, wherein the campaign hosting system is configured to track the geographic location of the user devices that engage with the online campaign.

39. The online marketing platform of claim 38, wherein the campaign hosting system is configured to determine geographic location using information contained within a user profile stored in the database that is associated with the user device engaging with the online campaign.

40. The online marketing platform of claim 38, wherein the campaign hosting system is configured to determine geographic location using an IP address associated with the user device engaging with the online campaign.

41. The online marketing platform of claim 23, wherein the campaign hosting system is configured to track demographic information concerning at least one of the users engaging with the online campaign.

42. The online marketing platform of claim 40, wherein the campaign hosting system is configured to determine demographic information concerning a user engaging with the online campaign by extracting information from a user profile stored in the database that is associated with the user device engaging with the online campaign.

43. The online marketing platform of claim 1, wherein the campaign hosting system is configured to restrict access to the online campaign based upon campaign information provided by the campaign creation device.

44. The online marketing platform of claim 43, wherein the campaign hosting system is configured to restrict access to the online campaign based upon the geographic location of the user device.

45. The online marketing platform of claim 43, wherein the campaign hosting system is configured to restrict access to the online campaign to a defined demographic of users.

46. An online marketing platform, comprising:

a campaign hosting system including a database used to create a social networking environment for an associated online community, where the campaign hosting system is connected to a network;

a campaign creation device connected to the network; and

a plurality of user devices connected to the network;

wherein the campaign creation device is configured to provide campaign information to the campaign hosting system via the network;

wherein the campaign hosting system is configured to automatically create an online campaign within the social networking environment that is customized according to the campaign information and to store the campaign as one of a plurality of online campaigns in the database;

wherein the campaign is a solicitation for a response to an idea;

wherein at least one of the user devices is configured to provide profile information to the campaign hosting system via the network and the campaign hosting system is configured to store the profile information in the database to create a user profile within the social networking environment;

wherein each user device is configured to engage with the online campaign within the social networking environment;

wherein each user device is configured to access the user profile within the social networking environment;

wherein at least one user device is configured to provide user generated content in the form of media to the campaign hosting system via the network for posting within the social networking environment as a response to the campaign, and the campaign hosting system is configured to store the user generated content in the database in a way that associates the user generated content with the campaign and the user profile of the user that submitted the user generated content;

wherein the at least one user device is configured to access the user generated content within the social networking environment;

wherein a winner of the campaign related to the user generated content is determined using the server system

wherein each engagement with the campaign using the server system is tracked in real time;

and

wherein the number of each type of engagement that has occurred using the server system is displayed within the online campaign.

47. The online marketing platform of claim 46, wherein the media is an image, an album of images, audio, a series of audio, video, a series of videos, a blog, a series of blog entries, a mashup, or a series of mashups.

48. The online marketing platform of claim 46, wherein:

at least one user device is configured to communicate a vote for the user generated content to the campaign hosting system via the network;

the campaign hosting system is configured to add the vote to a vote tally for the user generated content and to store the vote tally in the database in a way that associates the vote tally with the user generated content; and

at least one user device is configured to access a real-time vote tally for the user generated content by communicating with the campaign hosting system via the network.

49. The online marketing platform of claim 46, wherein:

at least one user device is configured to provide a rating of the user generated content to the campaign hosting system via the network;

the campaign hosting system is configured to store the rating in the database in a way that associates the rating with the user generated content; and

at least one user device is configured to access the rating by communicating with the campaign hosting system via the network.

50. The online marketing platform of claim 49, wherein the rating is a score.

51. The online marketing platform of claim 46, wherein:

at least one user device is configured to provide a review of the user generated content to the campaign hosting system via the network;

the campaign hosting system is configured to store the review in the database in a way that associates the review with the user generated content; and

at least one user device is configured to access the review by communicating with the campaign hosting system via the network.

52. The online marketing platform of claim 51, wherein:

at least one user device is configured to provide a rating of the review to the campaign hosting system via the network;

the campaign hosting system is configured to store the rating of the review in the database in a way that associates the rating with the review; and

at least one user device is configured to access the rating of the review by communicating with the campaign hosting system via the network.

53. The online marketing platform of claim 52, wherein the rating of the review is a score.