Systems and methods to optimize media presentations

• US 8,788,337 B2
• Filed: 06/10/2013
• Issued: 07/22/2014
• Est. Priority Date: 06/29/2010
• Status: Active Grant

• Current Assignee: Visa International Service Association (Visa, Inc.)
• Original Assignee: Visa International Service Association (Visa, Inc.)
• Inventors: LeBlanc, Diane, Salmon, Diane C.
• Primary Examiner(s): Stamber, Eric
• Assistant Examiner(s): Brown, Luis A
• Application Number:
  US13/914,180
• Publication Number:
  US 20130275215A1
• Time in Patent Office: 407 Days
• Field of Search: 705/14.4, 705/14.41, 705/14.43, 705/14.49, 705/14.53, 705/14.27, 705/14.61, 705/14.66, 705/14.42, 705/14.52, 705/14.57, 705/14
• US Class Current: 705/14.41
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0255 based on user history

Abstract

In one aspect, a computing apparatus is configured to profile the spending distribution of users who have made purchases from a merchant and who have paid for the purchases via a transaction handler (e.g., using credit cards, debit cards, prepaid cards). The spending distribution is determined based on transaction data of the users, where the transaction data records the transactions of the users for purchases from various merchants. The spending distribution is profiled to indicate the preference of the customers of the merchant as a whole and thus can be used to customize the ratio of media content provided to the customers of the merchant, such as the presentation ratio of advertisements from different merchants, or from merchants of different categories.

Claims

1. An apparatus, comprising:

means for identifying a set of transaction data associated with account identifiers of a plurality of users who have made purchases from a merchant, wherein the merchant is a first merchant, the set of transaction data associated with transactions processed in response to one or more acquirer processors submitting the account identifiers via a transaction handler to one or more issuer processors, the one or more issuer processors to make payments on behalf of the users, the one or more acquirer processors to receive the payments on behalf of respective first merchants;

means for determining a spending distribution, wherein the spending distribution is a first spending distribution based on the transaction data, configured to schedule presentations of media content of a plurality of categories;

means for determining a presentation ratio of the media content of the plurality of categories, the media content to be presented according to the presentation ratio via a media channel located at a facility of the first merchant;

means for scheduling a presentation mix of the media content of the plurality of categories based on the first spending distribution

means for presenting the media content of the plurality of categories to a location of the first merchant for display on a media channel;

means for identifying a second merchant associated with a second spending distribution matching the first spending distribution, the second spending distribution computed based on transaction data of users who have used account identifiers to make purchases from the second merchant;

means for adjusting the presentation ratio of the media content at the media channel at a location of the first merchant;

means for comparing, after the adjusting, changes in the first spending distribution and changes in the second spending distribution to identify an effect of the adjusting; and

means for determining, based on the effect identified from the adjusting, an adjusted presentation ratio and presentation mix of the media content of the plurality of categories.

2. The apparatus of claim 1, wherein the media content includes advertisements to customers of the first merchant;

and each respective presentation of the advertisements is performed without pre-identifying an identity of a customer who is to receive the respective presentation.

3. The apparatus of claim 2, wherein each respective presentation of the advertisements is based on a predetermined presentation ratio of media content of the plurality of categories.

4. The apparatus of claim 1, further comprising:

means for determining presentation ratios of media content in the plurality of categories based on the first spending distribution and the second spending distribution.

5. The apparatus of claim 1, further comprising:

means for scheduling a presentation mix of the media content of the plurality of categories according to the first spending distribution and the second spending distribution across the plurality of categories.

6. The apparatus of claim 5, wherein the first spending distribution and the second spending distribution provides a spending ratio of the users across a plurality of merchant categories;

the media content is advertisements from first merchants; and

the presentation mix is based on the spending ratio across the merchant categories.

7. The apparatus of claim 1, wherein the account identifiers are issued by a plurality of issuers;

and the apparatus further comprises;

means for processing the transactions; and

means for storing the transaction data to record the transactions.

8. The apparatus of claim 1, further comprising:

means for selecting the plurality of users according to a distribution of customers of the first merchant and second merchant.

9. The apparatus of claim 1, wherein the account identifiers include first account identifiers of the plurality of users, the first account identifiers having not been used in transactions with the first merchant and second merchant.

10. The apparatus of claim 1, wherein the determining includes aggregating spending amounts of the transactions according to the plurality of categories of the media content.

11. The apparatus of claim 1, wherein the determined spending distribution is further based on purchase location data of the transaction data.

12. The apparatus of claim 1, further comprising:

means for determining, based on the effect identified from the adjusting, a presentation ratio of the media content of the plurality of categories.

13. A method comprising:

identifying, by at least one physically configured processor, a spending distribution wherein the spending distribution is a first spending distribution determined based on a set of transaction data associated with account identifiers of a plurality of users who have used the account identifiers to make purchases from a merchant wherein the merchant is a first merchant, the set of transaction data associated with transactions processed in response to one or more acquirer processors submitting the account identifiers via a transaction handler to one or more issuer processors, the one or more issuer processors to make payments on behalf of the users, the one or more acquirer processors to receive the payments on behalf of respective first merchants;

determining, based on the first spending distribution and by the at least one physically configured processor, a presentation ratio of media content of a plurality of categories, the media content to be presented according to the presentation ratio via a media channel located at a facility of the first merchant;

scheduling a presentation mix of the media content of the plurality of categories based on the first spending distribution;

presenting the media content of the plurality of categories to a location of the first merchant for display on a media channel;

identifying a second merchant associated with a second spending distribution matching the first spending distribution, the second spending distribution computed based on transaction data of users who have used account identifiers to make purchases from the second merchant;

adjusting the presentations of the media content at a media channel at a location of the first merchant;

comparing, after the adjusting, changes in the first spending distribution and changes in the second spending distribution to identify an effect of the adjusting; and

determining, based on the effect identified from the adjusting, an adjusted presentation ratio and presentation mix of the media content of the plurality of categories.

14. The computer-storage medium of claim 13, further comprising:

presenting the media content according to the presentation ratio via the media channel.

15. The computer-storage medium of claim 14, wherein the presentation ratio is configured according to one of:

time length of media presentation and number of times of media presentation.

16. The computer-storage medium of claim 13, wherein the facility of the first merchant includes a gas pump;

and the media channel comprises a video terminal mounted on the gas pump.

17. A computing apparatus, comprising:

a data warehouse configured to store transaction data recording transactions processed by a transaction handler, each of the transactions being processed to settle via the transaction handler a payment from an issuer to an acquirer for a purchase made by a user from a merchant wherein the merchant is a first merchant, the issuer making the payment on behalf of the user, the acquirer receiving the payment on behalf of the merchant; and

at least one processor coupled with the data warehouse to;

identify a subset of the transaction data associated with account identifiers of a plurality of users who have used the account identifiers to make purchases from a first merchant;

determine a spending distribution wherein the spending distribution is a first spending distribution based on the subset of the transaction data to schedule presentations of media content of a plurality of categories, and a presentation ratio of media content of a plurality of categories, the media content to be presented according to the presentation ratio via a media channel located at a facility of the first merchant; and

schedule a presentation mix of the media content of the plurality of categories based on the first spending distribution;

present the media content of the plurality of categories to a location of the first merchant for display on a media channel;

identify a second merchant associated with a second spending distribution matching the first spending distribution, the second spending distribution computed based on transaction data of users who have used account identifiers to make purchases from the second merchant;

adjust the presentations of the media content at a media channel at a location of the first merchant;

compare, after the adjusting, changes in the first spending distribution and changes in the second spending distribution to identify an effect of the adjusting; and

determining, based on the effect identified from the adjusting, an adjusted presentation ratio of the media content of the plurality of categories.

18. The apparatus of claim 17, wherein the at least one processor is further configured to determine a presentation ratio of the media content of the plurality of categories based on the first spending distribution and second spending distribution.

19. The apparatus of claim 18, further comprising:

a media controller to present the media content according to the presentation ratio.

20. The apparatus of claim 19, further comprising:

a point of interaction configured to present the media content at a location of the first merchant.

21. The apparatus of claim 20, wherein the point of interaction includes a video display mounted on a gas pump.

22. A method comprising:

identifying, by a computing apparatus, a set of transaction data associated with account identifiers of a plurality of users who have made purchases from a first merchant, the set of transaction data associated with transactions processed in response to one or more acquirer processors submitting the account identifiers via a transaction handler to one or more issuer processors, the one or more issuer processors to make payments on behalf of the users, the one or more acquirer processors to receive the payments on behalf of respective merchants;

determining, by the computing apparatus using the set of transaction data, a first spending distribution configured to schedule presentations of media content of a plurality of categories, wherein the media content includes advertisements from merchants to customers of the merchant;

determining presentation ratios of media content in the plurality of categories based on the first spending distribution;

scheduling a presentation mix of the media content of the plurality of categories according to the first spending distribution across the plurality of categories;

providing the presentation mix of the media content of the plurality of categories to a location of the first merchant for display on a media channel;

identifying a second merchant associated with a second spending distribution matching the first spending distribution, the second spending distribution computed based on transaction data of users who have used account identifiers to make purchases from the second merchant;

adjusting the presentations of the media content on the media channel at the location of the first merchant;

comparing, after the adjusting, changes in the first spending distribution and changes in the second spending distribution to identify an effect of the adjusting; and

determining, based on the effect identified from the adjusting, the adjusted presentation ratio of the media content of the plurality of categories.

23. The method of claim 22, wherein the identified set of transaction data associated with account identifiers of the plurality of users who have made purchases, the purchases meeting or exceeding a frequency threshold based on a predetermined number of purchases from the first merchant within a predetermined period of time.