Queue based advertisement scheduling and sales

• US 8,789,091 B2
• Filed: 04/03/2012
• Issued: 07/22/2014
• Est. Priority Date: 08/31/2000
• Status: Expired due to Fees

• Current Assignee: Prime Research Alliance E, LLC
• Original Assignee: Prime Research Alliance E., Inc.
• Inventors: Schlack, John A., Blasko, John P., Eldering, Charles A., Flickinger, Gregory C.
• Primary Examiner(s): Sheleheda, James R
• Application Number:
  US13/438,458
• Publication Number:
  US 20120192224A1
• Time in Patent Office: 840 Days
• Field of Search: 725/34, 725/35, 725/36, 725/32, 725/134, 725/105
• US Class Current: 725/34
• CPC Class Codes: H04N 21/23424 involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
• CPC Class Codes: H04N 21/25883 being end-user demographical data, e.g. age, family status or address arrangements for identifying locations of users in broadcast systems H04H60/52
• CPC Class Codes: H04N 21/26233 involving content or additional data duration or size, e.g. length of a movie, size of an executable file
• CPC Class Codes: H04N 21/4331 Caching operations, e.g. of an advertisement for later insertion during playback
• CPC Class Codes: H04N 21/44016 involving splicing one content stream with another content stream, e.g. for substituting a video clip
• CPC Class Codes: H04N 21/458 Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations arrangements for replacing or switching information during the broadcast or during the distribution H04H20/10
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

In accordance with the invention, advertisement identifiers are stored in a queue in memory in the set top box or elsewhere corresponding to individual subscribers of a television service delivery network. The advertisements are retrieved and displayed in the order dictated by the queue as advertisement avails are detected in the particular channel information stream being watched by that subscriber. Accordingly, the subscriber sees the advertisements regardless of what channel or television program is being watched and sees them in the order dictated by the queue. The invention also is applicable to other information streams including Internet advertising, audio/radio advertising and advertising in electronic program guides.

Claims

1. A method of selectively inserting different advertisements into a stream of television programming at different addressable nodes of a communications network, said method comprising the steps of:

receiving, a stream of television programming from a head end at a plurality of addressable nodes;

storing advertisements at each of the plurality of addressable nodes of the communications network;

storing in one or more queues advertisement resource locators (ARLs) according to instructions received by the addressable node that designate the order of the ARLs in the queues, each of said ARLs comprising data identifying a location of a corresponding advertisement, wherein each of the queues corresponds to a subset of the plurality of addressable nodes;

determining, at each of the addressable nodes, whether the addressable node is turned on, if the addressable node is turned on the channel that the addressable node is tuned to, and detecting one or more intervals in the stream within which the advertisements may be inserted;

responsive to the determination, retrieving an ARL in the order indicated m the queue from the queue corresponding to the addressable node;

inserting the advertisement corresponding to the retrieved ARL into the detected one or more intervals in the stream at the addressable node; and

communicating to a service provider which of the advertisements are stored at the addressable node, which of the advertisements have been played, when the advertisements have been played, and which of the advertisements are scheduled for play.

2. The method of claim 1, wherein the step of communicating includes communicating to the service provider using a network different from the network transmitting, the programming stream.

3. The method of claim 1, wherein if the addressable node is not turned on then the ARL is not retrieved from the queue and not inserted into the determined interval.

4. The method of claim 1, wherein the ARL is retrieved from the queue and inserted into the determined interval in the programming stream that corresponds to the tuned channel.