Package and method for creating such a package for assisting a person in transitioning from one disposable absorbent product to another

• US 8,793,163 B2
• Filed: 08/23/2013
• Issued: 07/29/2014
• Est. Priority Date: 12/15/2005
• Status: Active Grant

• Current Assignee: Kimberly-Clark Worldwide Incorporated (Kimberly-Clark Corporation)
• Original Assignee: Kimberly-Clark Worldwide Incorporated (Kimberly-Clark Corporation)
• Inventors: Woltman, Garry Roland, Zickler, Christoph
• Primary Examiner(s): Civan, Ethan D
• Application Number:
  US13/974,557
• Publication Number:
  US 20130346238A1
• Time in Patent Office: 340 Days
• Field of Search: 705 261- 272
• US Class Current: 705/26.1
• CPC Class Codes: A61F 13/47 Sanitary towels, incontinence pads or napkins A61F13/49 takes precedence
• CPC Class Codes: A61F 13/551 Packaging before or after use general packaging of absorbent pads B65D85/00
• CPC Class Codes: A61F 13/84 Accessories, not otherwise provided for, for absorbent pads
• CPC Class Codes: G06Q 30/0282 Rating or review of business operators or products
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 30/0629 for generating comparisons
• CPC Class Codes: G06Q 30/0633 Lists, e.g. purchase orders, compilation or processing
• CPC Class Codes: G09B 23/28 for medicine

Abstract

A package includes a plurality of a first absorbent product from a first product category and at least one sample of a second absorbent product from a second product category. The first absorbent product and the second absorbent product have a common characteristic. A transition aid has a first region including a depiction of the first absorbent product, a second region including a depiction of the second absorbent product, and a third region including at least one scale of reference comprising a depiction of the common characteristic of both the first absorbent product and the second absorbent product. The depiction of each of the first absorbent product and the second absorbent product is positioned along the scale to indicate the common characteristics of each product. A method for creating such a package is also disclosed.

Claims

1. A method for creating a package comprising a transition aid for transitioning a consumer from an absorbent product in a first product category to an absorbent product in a second product category, the method comprising:

selecting a first absorbent product in the first product category;

receiving, from the consumer, a selection of a common characteristic that each of the first absorbent product and a second absorbent product is to share;

selecting, by a processor, the second absorbent product in a second product category, wherein the first absorbent product and the second absorbent product have the common characteristic; and

creating a package for the first absorbent product, wherein the package comprises;

a plurality of the first absorbent product;

at least one sample of the second absorbent product; and

a transition aid, the transition aid comprising a first region comprising a depiction of the first absorbent product, a second region comprising a depiction of the second absorbent product, and a third region comprising at least one scale of reference comprising a depiction n of the common characteristic of both the first absorbent product and the second absorbent product, wherein the depiction of each of the first absorbent product and the second absorbent product is positioned along the scale to indicate the common characteristics of each of the first absorbent product and the second absorbent product.

2. The method of claim 1, wherein selecting a first absorbent product in a first product category comprises receiving a selection of the first absorbent product in the first product category from the consumer.

3. The method of claim 1, further comprising receiving at least one feature designated by the consumer as being a desired feature the second absorbent product should include, and wherein the common characteristic of the first absorbent product and the second absorbent product includes the at least one desired feature.

4. The method of claim 3, wherein the common characteristic comprises one or more of the following:

a feature, a benefit, an attribute, a brand, a company, and a manufacturer.

5. The method of claim 1, wherein the first absorbent product and the second absorbent product are one or more of the following:

diapers, training pants, adult incontinence products, and feminine hygiene products.

6. The method of claim 1, further comprising enabling the consumer to purchase the created package.

7. A system for creating a package comprising a transition aid for transitioning a consumer from an absorbent product in a first product category to an absorbent product in a second product category, the system comprising:

a computing device; and

a processor programmed to;

receive, from the consumer, a selection of a first absorbent product in the first product category;

receive, from the consumer, a selection of a common characteristic that each of the first absorbent product and a second absorbent product is to share;

select the second absorbent product in a second product category, wherein the first absorbent product and the second absorbent product have the common characteristic; and

provide instructions to create a package for the first absorbent product, wherein the package comprises;

a plurality of the first absorbent product;

at least one sample of the second absorbent product; and

a transition aid, the transition aid comprising a first region comprising a depiction of the first absorbent product, a second region comprising a depiction of the second absorbent product, and a third region comprising at least one scale of reference comprising a depiction of the common characteristic of both the first absorbent product and the second absorbent product, wherein the depiction of each of the first absorbent product and the second absorbent product is positioned along the scale to indicate the common characteristics of each of the first absorbent product and the second absorbent product.

8. The system of claim 7, wherein the processor is further programmed to receive at least one feature designated by the consumer as being a desired feature the second absorbent product should include, and wherein the common characteristic of the first absorbent product and the second absorbent product includes the at least one desired feature.

9. The system of claim 8, wherein the common characteristic comprises one or more of the following:

a feature, a benefit, an attribute, a brand, a company, and a manufacturer.

10. The system of claim 7, wherein the first absorbent product and the second absorbent product are one or more of the following:

diapers, training pants, adult incontinence products, and feminine hygiene products.

11. The system of claim 7, wherein the processor is further programmed to receive a purchase order from the consumer, the purchase order comprising a request to purchase one or more of the created package.

12. A package comprising:

a plurality of a first absorbent product from a first product category; and

a transition aid, the transition aid comprising a first region comprising a depiction of the first absorbent product, a second region comprising a depiction of a second absorbent product from a second product category wherein the first absorbent product and the second absorbent product have a common characteristic selected by a consumer, and a third region comprising at least one scale of reference comprising a depiction of the common characteristic of both the first absorbent product and the second absorbent product, wherein the depiction of each of the first absorbent product and the second absorbent product is positioned along the scale to indicate the common characteristics of each of the first absorbent product and the second absorbent product.

13. The package of claim 12, wherein the at least one scale depicts a range of values for the common characteristic of the first absorbent product and the second absorbent product.

14. The package of claim 12, further comprising a second scale of reference comprising a depiction of a second common characteristic of the first absorbent product and the second absorbent product.

15. The package of claim 12, wherein the common characteristic comprises one or more of the following:

a feature, a benefit, an attribute, a brand, a company, and a manufacturer.

16. The package of claim 12, wherein the first absorbent product and the second absorbent product are one of the following:

diapers, training pants, adult incontinence products, feminine hygiene products.

17. The package of claim 12, wherein the transition aid is one or more of the following:

located on an exterior of the package, within a hollow interior of the package, wrapped within one or more of the plurality of the first absorbent product, and wrapped within the at least one sample of the second absorbent product.

18. The package of claim 17, wherein the transition aid may be located on a removable release material, and wherein the transition aid is further located on one or more of the following:

an exposed surface of the removable release material, such that the transition aid is arranged to face outwardly toward the consumer;

an interior surface of the removable release material, such that the transition aid is exposed to the consumer only upon removal of the removable release material; and

a material used to cover a garment adhesive used to adhere one of the plurality of the first absorbent products or to the at least one sample of the second absorbent product of a wearer.