Identifying key media events and modeling causal relationships between key events and reported feelings
First Claim
1. A method comprising:
- dividing a media instance into a first component and a second component, the first component and second component concurrently presented;
correlating first physiological response data from a first subject exposed to media with the first component and the second component to form first correlated data and second correlated data;
processing, using a processor, the first correlated data to identify a first transition representative of a first change;
processing, using the processor, the second correlated data to identify a second transition representative of a second change;
parsing the first component into a first plurality of events based on the first transition;
parsing the second component into a second plurality of events based on the second transition;
identifying a first event of the first plurality of events as a first candidate for modification based on the first change; and
identifying a second event of the second plurality of events as a second candidate for modification based on the second change.
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Accused Products
Abstract
Example methods, systems, apparatus and machine readable media are disclosed to identify candidate media events for modification. An example method includes dividing a media instance into components and correlating physiological response data from a subject exposed to the media with the components to form correlated data. The example method also includes processing the correlated data to identify transitions representative of changes in a subject response. The example method also includes parsing the components a plurality of events based on the transitions. In addition, the example method includes identifying events of the plurality of events as candidates for modification based on the changes in the subject response.
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Citations
20 Claims
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1. A method comprising:
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dividing a media instance into a first component and a second component, the first component and second component concurrently presented; correlating first physiological response data from a first subject exposed to media with the first component and the second component to form first correlated data and second correlated data; processing, using a processor, the first correlated data to identify a first transition representative of a first change; processing, using the processor, the second correlated data to identify a second transition representative of a second change; parsing the first component into a first plurality of events based on the first transition; parsing the second component into a second plurality of events based on the second transition; identifying a first event of the first plurality of events as a first candidate for modification based on the first change; and identifying a second event of the second plurality of events as a second candidate for modification based on the second change. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A system comprising:
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an analyzer to; divide a media instance into a first component and a second component, the first component and second component concurrently presented; correlate first physiological response data from a first subject exposed to media with the first component to form first correlated data; correlate the first physiological response data with the second component to form second correlated data; process the first correlated data to identify a first transition representative of a first change; process the second correlated data to identify a second transition representative of a second change; parse the first component into a first plurality of events based on the first transition; parse the second component into a second plurality of events based on the second transition; identify an event of the first plurality of events as a first candidate for modification based on the first change; identify an event of the second plurality of events as a second candidate for modification based on the second change; and an output to provide a first identity of the first candidate and a second identity of the second candidate. - View Dependent Claims (11, 12, 13, 14, 15, 16)
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17. A tangible machine readable storage device or storage disc comprising instructions, which when executed, cause a machine to at least:
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divide a media instance into a first component and a second component, the first component and second component concurrently presented; correlate first physiological response data from a first subject exposed to media with the first component to form first correlated data; correlate the first physiological response data with the second component to form second correlated data; process the first correlated data to identify a first transition representative of a first change; process the second correlated data to identify a second transition representative of a second change; parse the first component into a first plurality of events based on the first transition; parse the second component into a second plurality of events based on the second transition; identify an event of the first plurality of events as a first candidate for modification based on the first change; and identify an event of the second plurality of events as a second candidate for modification based on the second change. - View Dependent Claims (18, 19, 20)
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Specification