Systems and methods for capturing and storing an advertisement-related video clip

• US 8,793,742 B2
• Filed: 10/26/2012
• Issued: 07/29/2014
• Est. Priority Date: 02/27/2002
• Status: Expired due to Term

• Current Assignee: Rovi Guides, Inc. (Adeia Inc.)
• Original Assignee: Index Systems Incorporated (Adeia Inc.)
• Inventors: Macrae, Douglas B., Westberg, Thomas E.
• Primary Examiner(s): NGUYEN BA, HOANG VU A
• Application Number:
  US13/661,692
• Publication Number:
  US 20130055306A1
• Time in Patent Office: 641 Days
• Field of Search: 725/60, 725/32, 725/42, 725/51, 725/61, 725/112, 725/113, 348/460, 348/461, 345/547, 705/14.4, 705/14.49, 717/174, 717/178
• US Class Current: 725/60
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: H04N 21/435 Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/454 Content or additional data filtering, e.g. blocking advertisements
• CPC Class Codes: H04N 21/4622 Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet web site content organization and management for information retrieval from the Internet G06F16/958; transmission by internet of broadcast information H04H60/82; stock exchange data over packet-switching network H04L12/1804; push services including data channel over packet-switching network H04L12/1859
• CPC Class Codes: H04N 21/478 Supplemental services, e.g. displaying phone caller identification, shopping application
• CPC Class Codes: H04N 21/47815 Electronic shopping payment schemes, payment architectures or payment protocols for electronic shopping systems G06Q20/12
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/858 Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot
• CPC Class Codes: H04N 7/088 the inserted signal being digital
• CPC Class Codes: H04N 7/17309 Transmission or handling of upstream communications

Abstract

In one embodiment, the present invention is a t-commerce platform, which is linked to the content from a video signal that the user is currently watching. At some point during the broadcast of the content, a close-up of the product is shown. Simultaneous with this, a VBI-based trigger is added to the video signal of the broadcast. This trigger causes the television, a set-top box, or a similar device to capture in a memory, a “freeze-frame” of the image being shown. This action is transparent to the user while the video being displayed on the television is continuing normally. If the user chooses to perform an interactive “buy” transaction the saved image data is used as part of the interactive screen display.

Claims

1. A method for capturing a video clip related to an advertisement from a video, the method comprising:

receiving a video relating to the advertisement;

receiving a trigger, the trigger identifying a video clip including portion of the video relating to the advertisement;

storing the identified video clip in a memory, responsive to the received trigger;

performing a function related to the advertisement; and

displaying the stored video clip.

2. The method of claim 1, further comprising providing an option to purchase a product from the advertisement related to the stored video clip.

3. The method of claim 1, further comprising an interactive application for performing a function related to the advertisement in a memory and invoking software to perform the function related to the advertisement.

4. The method of claim 1, wherein the performing a function related to the advertisement is performing a function related to purchasing a product from the advertisement.

5. The method of claim 1, wherein the performing a function related to the advertisement is performing a function related to displaying more information about the advertisement.

6. The method of claim 1, wherein the performing a function related to the advertisement is indicating that information related to the advertisement is available.

7. The method of claim 1, wherein receiving a video comprises receiving a video over the Internet.

8. The method of claim 1, wherein the stored video clip is displayed in a media guidance application.

9. The method of claim 1, wherein the identified video clip is stored in an advertisement database.

10. The method of claim 1, wherein the identified video clip is combined with data stored in an advertisement database.

11. A system for capturing a video clip related to an advertisement from a video, the system comprising:

a receiver for receiving the video;

a decoder for decoding a trigger, the trigger identifying a video clip including a portion of the video relating to the advertisement;

a memory for storing the identified video clip, responsive to the received trigger;

an input device for performing a function related to the advertisement; and

a display screen for displaying the stored video clip.

12. The system of claim 11, further comprising control circuitry configured to provide an option to purchase a product from the advertisement related to the stored video clip.

13. The system of claim 11, further comprising an interactive application for performing a function related to the advertisement and an input device for invoking software to perform the function related to the advertisement.

14. The system of claim 13, wherein the software includes code for purchasing a product from the advertisement.

15. The system of claim 13, wherein the software includes code for displaying more information about the advertisement.

16. The system of claim 13, wherein the software includes code for indicating that information related to the advertisement is available.

17. The system of claim 11, wherein the stored video clip is displayed in a media guidance application.

18. The system of claim 11, further comprising an advertisement database for storing the identified video clip.

19. The system of claim 11, further comprising an advertisement database for storing advertisement data and storing the identified video clip data in combination with a portion of the stored advertisement data.

20. A commerce system for capturing a video clip related to an advertisement a-from a video, the system comprising:

means for receiving a video relating to the advertisement;

means for receiving a trigger, the trigger identifying a video clip including portion of the video relating to the advertisement;

means for storing the identified video clip, responsive to the received trigger;

means for performing a function related to the advertisement;

means for displaying the stored video clip; and

means for providing an option to purchase a product from the advertisement related to the stored video clip.