Systems and methods for capturing and storing an advertisement-related video clip
First Claim
1. A method for capturing a video clip related to an advertisement from a video, the method comprising:
- receiving a video relating to the advertisement;
receiving a trigger, the trigger identifying a video clip including portion of the video relating to the advertisement;
storing the identified video clip in a memory, responsive to the received trigger;
performing a function related to the advertisement; and
displaying the stored video clip.
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Accused Products
Abstract
In one embodiment, the present invention is a t-commerce platform, which is linked to the content from a video signal that the user is currently watching. At some point during the broadcast of the content, a close-up of the product is shown. Simultaneous with this, a VBI-based trigger is added to the video signal of the broadcast. This trigger causes the television, a set-top box, or a similar device to capture in a memory, a “freeze-frame” of the image being shown. This action is transparent to the user while the video being displayed on the television is continuing normally. If the user chooses to perform an interactive “buy” transaction the saved image data is used as part of the interactive screen display.
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Citations
20 Claims
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1. A method for capturing a video clip related to an advertisement from a video, the method comprising:
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receiving a video relating to the advertisement; receiving a trigger, the trigger identifying a video clip including portion of the video relating to the advertisement; storing the identified video clip in a memory, responsive to the received trigger; performing a function related to the advertisement; and displaying the stored video clip. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A system for capturing a video clip related to an advertisement from a video, the system comprising:
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a receiver for receiving the video; a decoder for decoding a trigger, the trigger identifying a video clip including a portion of the video relating to the advertisement; a memory for storing the identified video clip, responsive to the received trigger; an input device for performing a function related to the advertisement; and a display screen for displaying the stored video clip. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19)
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20. A commerce system for capturing a video clip related to an advertisement a-from a video, the system comprising:
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means for receiving a video relating to the advertisement; means for receiving a trigger, the trigger identifying a video clip including portion of the video relating to the advertisement; means for storing the identified video clip, responsive to the received trigger; means for performing a function related to the advertisement; means for displaying the stored video clip; and means for providing an option to purchase a product from the advertisement related to the stored video clip.
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Specification