Advertising impression determination
First Claim
Patent Images
1. A method for verifying an advertising impression in a digital environment, the method comprising:
- defining a portion of the digital environment as an impression area as associated with an advertisement, the defined impression area being bounded by a predetermined distance from a surface of the advertisement;
executing instructions stored in memory, wherein execution of the instructions by a processor determines that a character is located in the defined impression area associated with the advertisement and that a line-of-sight of the character is oriented toward the advertisement; and
updating advertising impression information stored in memory regarding the advertisement, the advertising impression based on the determination that the character is in the defined impression area associated with the advertisement and the determination that the line-of-sight of the character is oriented toward the advertisement.
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Abstract
Systems and methods for defining and tracking advertising campaigns across a channel video game network are disclosed. The system allows advertisements to be dynamically activated in video games. Advertisements are tracked to determine user impressions and user exposure to the advertisement. In the system, an impression area is defined relative an advertisements in the game. Methods for redefining the impression area or for accounting for the existence of obstructions that distort the view of the advertisement are also provided.
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Citations
19 Claims
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1. A method for verifying an advertising impression in a digital environment, the method comprising:
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defining a portion of the digital environment as an impression area as associated with an advertisement, the defined impression area being bounded by a predetermined distance from a surface of the advertisement; executing instructions stored in memory, wherein execution of the instructions by a processor determines that a character is located in the defined impression area associated with the advertisement and that a line-of-sight of the character is oriented toward the advertisement; and updating advertising impression information stored in memory regarding the advertisement, the advertising impression based on the determination that the character is in the defined impression area associated with the advertisement and the determination that the line-of-sight of the character is oriented toward the advertisement. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A system for verifying an advertising impression in a digital environment, comprising:
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an advertising server configured to deliver advertising content to an end-user client device, the advertising content comprising metadata associated with a portion of the digital environment defined as an impression area associated with an advertisement, the defined impression area being bounded by a predetermined distance from a surface of the advertisement; and an end-user client device configured to execute instructions stored in a memory of the end-user client device, wherein execution of the instructions by a processor of the end-user client device; determine that a character is present in the defined impression area associated with the advertisement as defined by the metadata, determines that a line-of-sight of the character is oriented toward the advertisement, and updates advertising impression information stored in memory regarding the advertisement, the advertising impression based on the determination that the character is in the defined impression area associated with the advertisement and the determination that the line-of-sight of the character is oriented toward the advertisement. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18)
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19. A non-transitory computer-readable storage medium, having embodied thereon a program executable by a processor to perform a method for verifying an advertising impression in a digital environment, the method comprising:
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defining a portion of the digital environment as an impression area as associated with an advertisement, the defined impression area being bounded by a predetermined distance from a surface of the advertisement; determining that a character is located in the defined impression area associated with the advertisement and that a line-of-sight of the character is oriented toward the advertisement; and updating advertising impression information regarding the advertisement, the advertising impression based on the determination that the character is in the defined impression area associated with the advertisement and the determination that the line-of-sight of the character is oriented toward the advertisement.
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Specification