System and method for the presentation of advertisements

• US 8,799,059 B2
• Filed: 12/06/2013
• Issued: 08/05/2014
• Est. Priority Date: 04/30/2001
• Status: Expired due to Fees

• Current Assignee: Performance Pricing, Inc. (Acacia Research Corporation)
• Original Assignee: Performance Pricing, Inc. (Acacia Research Corporation)
• Inventors: Rosenberg, Ari
• Primary Examiner(s): DURAN, ARTHUR D
• Application Number:
  US14/099,456
• Publication Number:
  US 20140095299A1
• Time in Patent Office: 242 Days
• Field of Search: 705/14
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0225 Avoiding frauds
• CPC Class Codes: G06Q 30/0239 Online discounts or incentives
• CPC Class Codes: G06Q 30/0246 Traffic
• CPC Class Codes: G06Q 30/0249 based upon budgets or funds
• CPC Class Codes: G06Q 30/0253 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A system and method for the presentation of advertisements is present. According to one embodiment, a number of impressions of an advertisement message are presented over a computer network such as the Internet to a variety of viewer computers. Depending on the actions taken by the viewers (e.g., whether the Viewer selects the advertising message and accesses a web-link to the advertiser'"'"'s web-site), bonus exposure (e.g., an additional number of impressions provided to the viewers) of the advertising message is given.

Claims

1. A system for the presentation of at least one advertisement message to viewers of at least one website, the system comprising:

at least one processor; and

at least one storage device in communication with the at least one processor, the at least one storage device including instructions that, when executed by the at least one processor, enable the performance of a method comprising the steps of;

ascertaining with the at least one processor a predetermined cost to an entity per impression of an advertising message;

presenting, with the at least one processor, the advertising message for display on a website such that the advertising message is viewable via one or more viewer computers;

detecting with the at least one processor a quantity of actions performed by users of the one or more viewer computers; and

as the quantity of the detected actions increases, then with the at least one processor decreasing the cost per impression of the advertising message to the entity below the predetermined cost.

2. The system of claim 1, wherein the actions comprise selections of the advertising message.

3. The system of claim 1, wherein the actions comprise click-throughs.

4. The system of claim 1, wherein the entity comprises one of an advertiser and a buyer of the advertising space.

5. The system of claim 1, wherein the entity provides at least one of a good and a service, the at least one of a good and a service being a subject of the advertising message.

6. A system for the presentation of at least one advertisement message to viewers of at least one website, the system comprising:

at least one processor; and

at least one storage device in communication with the at least one processor, the at least one storage device including instructions that, when executed by the at least one processor, enable the performance of a method comprising the steps of;

ascertaining with the at least one processor a predetermined cost to an entity of an advertising campaign;

presenting, with the at least one processor, at least one message associated with the advertising campaign for display on a website such that the advertising message is viewable via one or more viewer computers;

detecting with the at least one processor a quantity of actions performed by users of the one or more viewer computers; and

as the quantity of the detected actions increases, then with the at least one processor lowering the cost to the entity of the advertising campaign below the predetermined cost.

7. The system of claim 6, wherein the actions comprise selections of the advertising message.

8. The system of claim 6, wherein the actions comprise click-throughs.

9. The system of claim 6, wherein the entity comprises one of an advertiser and a buyer of advertising space on which the message is displayed.

10. The system of claim 6, wherein the entity provides at least one of a good and a service, the at least one of a good and a service being a subject of the advertising message.

11. The system of claim 6 wherein the cost to the entity of the advertising campaign comprises cost per action.

12. The system of claim 6 wherein the cost to the entity of the advertising campaign comprises CPM.

13. The system of claim 6 wherein the cost to the entity of the advertising campaign comprises effective CPM.

14. The system of claim 11 wherein the cost per action comprises cost per click.