System for prioritizing advertiser communications over a network

• US 8,799,079 B2
• Filed: 10/24/2005
• Issued: 08/05/2014
• Est. Priority Date: 10/22/2004
• Status: Active Grant

• Current Assignee: Adknowledge
• Original Assignee: Adknowledge
• Inventors: Lynn, Scott W., Tisa, Travis W., Eppinger, Kevin
• Primary Examiner(s): Weiss, John G
• Assistant Examiner(s): CHORNESKY, ADAM B
• Application Number:
  US11/256,871
• Publication Number:
  US 20060248110A1
• Time in Patent Office: 3,207 Days
• Field of Search: 705/14, 705/10, 705/7.37, 705/7.41, 705/14.71, 707/102, 707/999.102
• US Class Current: 705/14.71
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A user creates an advertising campaign by selecting categories and building communications associated with the requisite categories selected. Each user places a bid amount on each category and when the requisite category is selected, the communications associated with the highest bid amounts are sent to recipients, typically over e-mail and/or web channels. The communications typically include text and a link, that includes the uniform resource locator (URL) of a targeted web sire associated with the user, such that when the recipient user activates the link, the browser of the recipient is directed to the targeted web site of the user.

Claims

1. A method for distributing electronic communications by a computer over a computer network, the computer linked to the computer network, the method comprising:

maintaining a database including a plurality of categories associated with the computer;

maintaining a database of modifiable communications, each of the modifiable communications provided by the computer, the database including at least one modifiable communication for each category of the plurality of categories associated with the computer, each modifiable communication configured for being transmitted over the computer network;

the computer receiving input from users over the computer network, the input including the designation of a category, text for a modifiable communication, a Uniform Resource Locator for a targeted web site on the computer network associated with the user, for the modifiable communication, and a plurality of modifiable bid amounts for the designated category corresponding to the modifiable communication associated with the user, a first bid amount of the plurality of modifiable bid amounts associated with an e-mail distribution channel for the modifiable communication and a second bid amount of the plurality of modifiable bid amounts associated with a web distribution channel for the modifiable communication;

the computer creating at least one operable communication for transmission over the computer network, by providing the inputted text and the Uniform Resource Locator into the at least one modifiable communication for the category designated by the user to create the at least one operable communication associated with the user, the at least one operable communication, when activated by a recipient, is configured for directing the browsing application of a computer associated with the recipient to the targeted web site corresponding to the uniform resource locator, over the computer network; and

,

maintaining a database of the modifiable bid amounts for each category associated with the computer, each modifiable bid amount corresponding to each operable communication associated with each user; and

,

the computer selecting the at least one operable communication for transmission to a destination over the computer network for a recipient, the selection of the at least one operable communication from a category selected by the computer.

2. The method of claim 1, wherein the computer selecting the at least one operable communication for transmission to a destination over the computer network is initiated by the computer, and the computer selects a channel for the transmission of the at least one operable communication, the channel including one of the e-mail channel or the web channel.

3. The method of claim 2, wherein the at least one operable communication is in the form of an e-mail, if the e-mail channel is selected.

4. The method of claim 2, wherein the at least one operable communication is in the form of a banner, if the web channel is selected.

5. The method of claim 1, wherein each category of the plurality of categories includes at least one word or word group.

6. The method of claim 1, wherein each category of the plurality of categories includes at least a plurality of individual words or word groups.

7. The method of claim 1, wherein each of the modifiable communications includes a portion of predetermined content retrieved from storage media.

8. The method of claim 1, wherein the operable communication includes computer code for directing the browsing application of a computer associated with the recipient to the targeted web site corresponding to the uniform resource locator, over the computer network, when the recipient activates the operable communication.

9. The method of claim 1, wherein the at least one modifiable communication for each category of the plurality of categories includes a plurality of modifiable communications for each category of the plurality of categories.

10. The method of claim 1, wherein the user includes an advertiser or an entity associated with the advertiser.

11. A computer system for distributing electronic communications over a computer network, the computer system comprising:

a database including at least one category;

a database including a plurality of communications provided by the computer system for the at least one category, each of the communications associated with a user and including a link to direct a browsing application of a computer, associated with a recipient of one of the communications, to a targeted address on the computer network, the link provided by the user, and each of the communications configured for being transmitted to a destination over the computer network;

a database of modifiable bid amounts for the at least one category, a first bid amount of the modifiable bid amounts associated with an e-mail distribution channel for a first communication in the at least one category and a second bid amount of the modifiable bid amounts associated with a web distribution channel for the first communication in the at least one category;

a bidding engine for ordering each of the communications associated with each user, in accordance with the modifiable bid amounts, into an order for the at least one category;

a computerized component for initiating the selecting of a category from the at least one category; and

a computerized component for selecting a communication from the selected category from the order for transmission to a destination for a recipient over the computer network.

12. The computer system of claim 11, additionally comprising:

an e-mail module for sending the selected communication to an e-mail client, the e-mail client defining the destination.

13. The computer system of claim 11, additionally comprising:

a banner module for sending the selected communication to a web page, the web page defining the destination.

14. The computer system of claim 11, wherein the at least one category includes a plurality of categories.

15. The computer system of claim 11, wherein the bidding engine for ordering each of the communications associated with each user, in accordance with the modifiable bid amounts, creates the order by ranking the communications associated with each by modifiable bid amounts for the at least one category.

16. The computer system of claim 15, wherein the computerized component for selecting a communication from the order for distribution to a destination for a recipient over the computer network is configured for selecting the communication of the highest rank in the order based on the modifiable bid amount associated with the communication.

17. The computer system of claim 11, wherein the user includes an advertiser or an entity associated with the advertiser.

18. The computer system of claim 11, wherein each of communications includes an image template provided by the computer system.

19. A computer system for distributing electronic communications over a computer network, the computer system comprising:

a database including at least one category;

a database including a plurality of communications provided by the computer system for the at least one category, each of the communications associated with a user and including a link to direct a browsing application of a computer associated with a recipient of one of the communications to a targeted address on the computer network, the link provided by the user, and each of the communications configured for being transmitted to a destination over the computer network;

a database of modifiable bid amounts for the at least one category for at least one of an e-mail channel or a web channel, a first bid amount of the modifiable bid amounts associated with an e-mail distribution channel for a first communication in the at least one category and a second bid amount of the modifiable bid amounts associated with a web distribution channel for the first communication in the at least one category;

a bidding engine for ordering each of the communications associated with each user, in accordance with the modifiable bid amounts, for a category, for at least one of the e-mail channel or the web channel;

a computerized component for initiating the selecting of a category from the at least one category; and

a computerized component for selecting a communication from the selected category from the order for transmission to a destination for a recipient over the computer network.

20. The computer system of claim 19, additionally comprising:

an e-mail module for sending the selected communication to an e-mail client over the e-mail channel, the e-mail client defining the destination.

21. The computer system of claim 19, additionally comprising:

a banner module for sending the selected communication to a web page, the web page defining the destination.

22. The computer system of claim 19, wherein the at least one category includes a plurality of categories.

23. The computer system of claim 19, wherein the bidding engine for ordering each of the communications associated with each user, in accordance with the modifiable bid amounts, creates the order by ranking the communications associated with each by modifiable bid amounts for the at least one category.

24. The computer system of claim 23, wherein the computerized component for selecting a communication from the order for distribution to a destination for a recipient over the computer network is configured for selecting the communication of the highest rank in the order based on the modifiable bid amount associated with the communication.

25. The computer system of claim 19, wherein the user includes an advertiser or an entity associated with the advertiser.

26. The computer system of claim 19, wherein each of communications includes an image template provided by the computer system.

27. A system for distributing electronic communications over a computer network comprising:

a database including a plurality of categories;

a database including a plurality of modifiable communications, each of the modifiable communications provided by the system, at least one modifiable communication of the plurality of modifiable communications for each category of the plurality of categories;

a processor programmed to;

receive input from users over the computer network including, the designation of a category, text, a Uniform Resource Locator for a targeted web site associated with the user and the resulting operable communication associated with the user, and, a plurality of modifiable bid amounts for the category designated, a first bid amount of the plurality of modifiable bid amounts associated with an e-mail distribution channel for the modifiable communication and a second bid amount of the plurality of modifiable bid amounts associated with a web distribution channel for the modifiable communication; and

,

create at least one operable communication for transmission over the computer network, by providing the inputted text and the Uniform Resource Locator into the at least one modifiable communication for the designated category, to create the at least one operable communication for the determined category associated with the user, the at least one operable communication for transmission by the system to a destination over the computer network; and

,

a bidding engine configured for receiving the modifiable bid amounts for each category designated by each user, each modifiable bid amount corresponding to each of the operable communications associated with each user, and ordering each of the operable communications associated with each user into an order for each category in accordance with the modifiable bid amounts provided by each user.

28. The system of claim 27, wherein the bidding engine is additionally configured to order the operable communications associated with each user for each category of the plurality of categories in accordance with the modifiable bid amounts, in accordance with a channel over which the each communication associated with each user is to be distributed.

29. The system of claim 28, wherein the channel includes at least one of an e-mail channel and a web channel, and the system additionally comprises:

an e-mail module for sending operable communications over the e-mail channel; and

,

a banner module for sending operable communications over the web channel.

30. The system of claim 29, additionally comprising:

a processor programmed to select a category from the plurality of categories from which an operable communication will be selected for distribution to a destination over the computer network.

31. The system of claim 30, wherein the bidding engine for ordering each of the operable communications associated with each user, in accordance with the modifiable bid amounts, creates the order by ranking the operable communications associated with each by modifiable bid amounts for the at least one category.

32. The system of claim 31, additionally comprising:

a processor programmed to select the highest ranked operable communication from the operable communications of the selected category for distribution to a destination for a recipient over the selected channel over the computer network.

33. The system of claim 27, wherein the user includes an advertiser or an entity associated with the advertiser.

34. A method for distributing electronic communications by a computer system over a computer network, the computer system linked to the computer network, the method comprising:

maintaining a database in the computer system including at least one category;

maintaining a database including a plurality of communications provided by the computer system for the at least one category in the computer system, each of the communications associated with a user, and including a link to direct a browsing application of a computer, associated with a recipient of one of the communications, to a targeted address on the computer network, the link provided by the user, and each of the communications configured for being transmitted to a destination over the computer network;

maintaining a database of modifiable bid amounts for the at least one category in the computer system, a first bid amount of the modifiable bid amounts associated with an e-mail distribution channel for a first communication in the at least one category and a second bid amount of the modifiable bid amounts associated with a web distribution channel for the first communication in the at least one category;

the computer system initiating the selecting of one category of the at least one category;

the computer system ranking each of the communications in an order, in accordance with the modifiable bid amounts, for the selected category; and

the computer system selecting one of the communications from the selected category from the order for transmission to a destination for a recipient over the computer network.

35. The method of claim 34, wherein selecting one of the communications includes selecting the communication having the highest rank in the order and the computer system sending the selected communication to the destination.

36. The method of claim 35, wherein the destination includes an e-mail client.

37. The method of claim 35, wherein the destination includes at least one web page.

38. The method of claim 35, wherein the modifiable bid amounts for the at least one category include modifiable bid amounts for at least one of an e-mail channel or a web channel.

39. The method of claim 38, wherein the at least one communication of the highest rank in the order is placed into an e-mail if the modifiable bid amount is for the e-mail channel.

40. The method of claim 39, wherein the e-mail is sent to an e-mail client, the e-mail client defining the destination.

41. The method of claim 38, wherein the at least one communication of the highest rank in the order is placed into a banner if the modifiable bid amount is for the web channel.

42. The method of claim 41, wherein the banner is sent to a web page, the web page defining the destination.

43. The method of claim 34, wherein the targeted address includes a target web site associated with the user associated with each communication.

44. The method of claim 34, wherein the at least one category includes at least one word or word group.

45. The method of claim 34, wherein the at least one category includes at least a plurality of individual words or word groups.

46. The method of claim 34, wherein the at least one category includes a plurality of categories.

47. The method of claim 34, wherein the user includes an advertiser or an entity associated with the advertiser.

48. The method of claim 34, wherein each of communications includes an image template provided by the computer system.

49. A method for distributing electronic communications by a computer system over a computer network, the computer system linked to the computer network, the method comprising:

maintaining a database in the computer system including at least one category;

maintaining a database including at least one communication provided by the computer system for the at least one category in the computer system, each communication associated with a user, and including a link to direct a browsing application of a computer, associated with a recipient of one of the communications, to a targeted address on the computer network, provided by the user, and each of the communications configured for being transmitted to a destination over the computer network;

maintaining a database of modifiable bid amounts for the at least one category in the computer system, a first bid amount of the modifiable bid amounts associated with an e-mail distribution channel for a first communication in the at least one category and a second bid amount of the modifiable bid amounts associated with a web distribution channel for the first communication in the at least one category;

the computer system initiating the selecting of one category of the at least one category;

the computer system ranking each communication in an order, for the selected category; and

the computer system selecting one communication from the selected category from the order for transmission to a destination for a recipient over the computer network.

50. The method of claim 49, additionally comprising, the computer system sending the selected communication to a destination for a recipient over the computer network.

51. The method of claim 49, wherein the ranking each communication in an order is in accordance with the modifiable bid amount, and selecting the one communication includes selecting the communication with the highest rank.

52. The method of claim 51, additionally comprising, the computer system sending the selected communication to a destination for a recipient over the computer network over at least one of an e-mail channel or a web channel.

53. The method of claim 49, wherein the targeted address includes a target web site associated with the user associated with each communication.

54. The method of claim 49, wherein the user includes an advertiser or an entity associated with the advertiser.

55. The method of claim 49, wherein the at least one communication includes a plurality of communications.

56. The method of claim 55, wherein each of communications includes an image template provided by the computer system.