Dynamic webpage generation including request-time auctioned web content

• US 8,799,080 B2
• Filed: 06/18/2010
• Issued: 08/05/2014
• Est. Priority Date: 06/22/2009
• Status: Expired due to Fees

• Current Assignee: DigitalScirocco, Inc.
• Original Assignee: DigitalScirocco, Inc.
• Inventors: D'Ambrosio, Bruce D., Wellman, Michael
• Primary Examiner(s): ALLEN, WILLIAM J
• Application Number:
  US12/819,038
• Publication Number:
  US 20100324973A1
• Time in Patent Office: 1,509 Days
• Field of Search: 705 144- 1473, 705 261- 272, 705 51- 59
• US Class Current: 705/14.71
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0246 Traffic
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0275 Auctions
• CPC Class Codes: G06Q 30/08 Auctions
• CPC Class Codes: G06Q 50/184 Intellectual property management

Abstract

Embodiments include methods, apparatus, and systems associated with providing request-time auctioning of web content and web services. The auction may be performed by a request-time web content auctioning service, which may accept bids of content and/or services from content and/or service providers, and may auction these bids against offers of space on webpages in websites. The auction may, in various embodiments, be performed in real time, such as, for example, during generation of a webpage in response to a request to view a webpage from a visitor to the webpage. The auction service may, in various embodiments, also provide for the auctioning of web services for webpages, such as, for example, content filtering. Other embodiments may be described and claimed.

Claims

1. A computer-implemented method for generating a webpage, comprising:

receiving, by a computing device, a request for a webpage,

determining, by the computing device, non-price information about the webpage or a website to which the requested webpage is associated, the non-price information describing a context for the request for the webpage;

disseminating, by the computing device, one or more offers of space on the website to contain content to an auction service wherein the disseminating is done in real time in response to the request for the webpage and before sending the webpage in response to the request, and wherein the one or more offers of space comprise the determined non-price information;

receiving in real time, from the auction service, by the computing device, one or more pieces of content, links to the content or identities of the content, that are authorized to be included in offered space on the webpage, wherein the one or more pieces of content, links to the content or identities of the content are provided by the auction service as a result of a content auction conducted in real time in response to the dissemination of one or more offers of space on the webpage; and

generating, by the computing device, the webpage containing some or all of the one or more authorized pieces of content in response to the request for the webpage.

2. The method of claim 1, wherein receiving in real time from an auction service, by a computing device, one or more pieces of content comprises receiving advertising.

3. The method of claim 1, wherein receiving in real time from an auction service, by a computing device, one or more pieces of content comprises receiving editorial content.

4. The method of claim 1, wherein receiving the request for the webpage comprises receiving the request, by the computing device, from a visitor to a website to which the webpage is associated or linked.

5. The method of claim 1, wherein receiving one or more pieces of content or links to the content comprises receiving responsive bids for the offered space from an online content auction service.

6. The method of claim 1, further comprising receiving, by the computing device from the auction service, one or more links to services or identities of services to be performed for the webpage.

7. The method of claim 6, wherein generating the webpage comprises utilizing one or more services which are linked to or identified to provide services for the webpage.

8. The method of claim 6, wherein receiving from the auction service, one or more links to services or identities of services comprise receiving a content filtering service.

9. The method of claim 6, wherein receiving, by the computing device from the auction service, one or more links to services or identities of services comprise receiving a context-modeling service.

10. The method of claim 1, wherein the non-price information comprises current performance metrics associated with the requested webpage or a website to which the requested webpage is associated at the time of the request for the webpage.

11. The method of claim 1, wherein the non-price information comprises domain or content information associated with the requested webpage or a website to which the requested webpage is associated.

12. The method of claim 1, wherein non-price information comprises probability information about future content performance predictions associated with the requested webpage or a website to which the requested webpage is associated.

13. The method of claim 1, wherein non-price information comprises one or more constraints associated with the requested webpage or a website to which the requested webpage is associated.

14. The method of claim 1, further comprising, at the computing device, paying a monetary value for publishing the contained one or more pieces of content.

15. The method of claim 1, further comprising, at the computing device, receiving payment of a monetary value for publishing the contained one or more pieces of content.

16. The method of claim 1, wherein the non-price information comprises one or more measures of times taken on user activities on a website to which the webpage is associated preceding the request for the requested webpage.

17. The method of claim 1, wherein the non-price information comprises descriptions of events performed on a website to which the webpage is associated preceding the request for the webpage.

18. The method of claim 1, wherein the non-price information comprises performance metrics describing rates of user interaction activity associated with the webpage or a website to which the webpage is associated.

19. The method of claim 1, wherein the non-price information comprises domain or content information associated with the webpage or a website to which the webpage is associated.

20. The method of claim 1, wherein non-price information comprises probability information about future content performance predictions associated with the webpage or a website to which the webpage is associated.

21. An article of manufacture, comprising:

a non-transitory computer-readable storage medium; and

a plurality of computer-executable instructions stored on the tangible computer-readable medium, wherein the computer-executable instructions, in response to execution by an apparatus, cause the apparatus to perform operations for generating a webpage, the operations comprising;

receiving a request for a webpage;

determining, by the computing device, non-price information about the webpage or a website to which the requested webpage is associated, the non-price information describing a context for the request for the webpage;

disseminating one or more offers of space on the webpage to contain content to an auction site, wherein the disseminating is done in real time in response to the request for the webpage and before sending the webpage in response to the request, and wherein the one or more offers of space comprise the determined non-price information,

receiving, in real time from the auction site, one or more pieces of content, links to the content or identities of the content, that are authorized to be included in offered space on the webpage, wherein the one or more pieces of content, links to the content or identities of the content are provided by the auction service as a result of a content auction conducted in real time in response to the dissemination of one or more offers of space on the webpage; and

generating the webpage containing some or all of the one or more authorized pieces of web content in response to the request for the webpage.

22. The article of claim 21, wherein the operations further comprise receiving, from the auction service, one or more links to services or identities of services to be performed for the webpage.

23. The article of claim 22, wherein generating the webpage comprises utilizing the one or more services which are linked to or identified to provide services on the webpage.

24. The article of claim 21, wherein the operations further comprise facilitating payment of a monetary value for publishing the contained one or more pieces of content.

25. The article of claim 24 wherein facilitating payment of a monetary value comprises receiving a monetary value for publishing the contained one or more pieces of content.

26. The article of claim 21, wherein the non-price information comprises one or more measures of time of user activities on a website to which the webpage is associated preceding the request for the requested webpage.

27. The article of claim 21, wherein the non-price information comprises descriptions of events performed on a website to which the webpage is associated preceding the request for the webpage.

28. The article of claim 21, wherein the non-price information comprises performance metrics describing rates of user interaction activity associated with the webpage or a website to which the webpage is associated.

29. The article of claim 21, wherein the non-price information comprises domain or content information associated with the webpage or a website to which the webpage is associated.

30. The article of claim 21, wherein non-price information comprises probability information about future content performance predictions associated with the webpage or a website to which the webpage is associated.