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Method and system for evaluating, reporting, and improving on-line promotion effectiveness

  • US 8,799,208 B2
  • Filed: 03/07/2000
  • Issued: 08/05/2014
  • Est. Priority Date: 03/07/2000
  • Status: Expired due to Fees
First Claim
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1. A method for improving online market research, said method comprising:

  • receiving, from a first advertiser, a first request to complete a first survey, said first survey associated with requirements of online users qualified to participate in said first survey;

    retrieving, from a user profile database, user profile information relating to a plurality of online users, wherein;

    said plurality of online users previously enrolled in an online survey program by submitting user profile information comprising demographic information relating to said user;

    determining a plurality of online users having certain features such that users having said certain features qualify to receive said first survey on behalf of said first advertiser;

    creating a first online user segment of qualifying online users, wherein;

    said first online user segment is created using a selected analysis model that compares said requirements to said retrieved user profile information;

    transmitting said first survey to said first online user segment;

    measuring at least the content of a response of one or more users in said first online user segment;

    measuring at least one of response and behavior of one or more users in said first user segment;

    in response to said measuring, refining said user profile information to update said user profile database, said refining comprising;

    performing a user personal profile enrichment process by (1) asking the user promotion-specific questions, profile-specific questions, and questions relating to the user'"'"'s interest in new promotions, and (2) providing information relating to historical behavior of said one or more users to prompt said one or more users to provide more accurate responses to said first survey;

    performing a user behavioral analysis process by recording (1) at least one email viewed by said one or more users, (2) and at least one website identification number accessed by said one or more users in conjunction with viewing said at least one email;

    performing a user promotion result verification process by confirming if said one or more users has made past purchases of products or services relating to said first survey; and

    performing a periodic profile updating process by periodically offering said one or more users incentives to provide additional information;

    receiving, from a second advertiser, a second request to complete a second survey, said second survey associated with requirements of online users qualified to participate in said second survey;

    retrieving, from said updated user profile database, refined user profile information relating to a plurality of online users;

    defining a second user segment from said refined user profile information and using a selected analysis model; and

    transmitting said second survey to said second user segment.

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