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Method for improving the performance of messages including internet splash pages

  • US 8,805,715 B1
  • Filed: 12/07/2001
  • Issued: 08/12/2014
  • Est. Priority Date: 12/29/1999
  • Status: Active Grant
First Claim
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1. An article comprising a tangible machine readable medium that stores a program, the program being executed by a machine to perform a message allocation method comprising:

  • defining a visitor profile space for each visitor to a web site, the visitor profile space comprising a multidimensional space, where each dimension of the multidimensional space corresponds to a visitor profiling attribute;

    classifying visitors into a plurality of visitor segments based on data in the visitor profile space, where each visitor segment comprises a portion of the visitor profile space; and

    for a given advertising campaign for the web site, associating different advertising messages for different visitor segments to increase a campaign performance metric;

    wherein an advertising message is a splash page for the web site.

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