Automated attachment of segmentation data to hot contact leads for facilitating matching of leads to interested lead buyers
First Claim
1. An apparatus, comprising:
- a leads processing system computer including a plurality of telecommunication nodes, wherein each telecommunication node is associated with its own telephone number, the system computer configured to perform the acts of;
store bid profiles in a machine memory associated within the leads processing system each bid profile including specifications for desired leads and a bid, each bid profile associated with a corresponding lead buyer;
subsequent to the storage of the bid profiles, receive at a first one of telecommunication nodes a telephone call from a human caller;
identify lead data based upon the telephone number associated with the first one of the telecommunication nodes;
compare at least the identified lead data to the stored bid profiles;
responsive to the comparison of the identified lead data to the stored bid profiles, select a winning bid corresponding to a winning bid profile while the human caller continues with the telephone call; and
transfer the telephone call to the lead buyer corresponding to the winning bid profile.
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Accused Products
Abstract
In an automated leads-and-bids matching system, bid profiles are defined to describe desires of lead buyers. Received leads are matched to active ones of the bid profiles whose specifications the leads substantially match. Lead segmentation data is captured on-the-fly for example by inducing potential consumers to navigate their way through tree-organized web sites that categorize the consumers according to their geographic location, income/revenue range, class of products desired and/or other attributes. Live voice or other telecommunication connections to the pre-classified consumers are coupled to corresponding, pre-classified telecommunication nodes of a call processing system. The call processing system deduces the segmentation data of the consumers from the identities of the pre-classified nodes through which their connections pass. The deduced segmentation data is passed to an automated matching system or auctioning subsystem that finds the highest bids for each given lead.
158 Citations
10 Claims
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1. An apparatus, comprising:
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a leads processing system computer including a plurality of telecommunication nodes, wherein each telecommunication node is associated with its own telephone number, the system computer configured to perform the acts of; store bid profiles in a machine memory associated within the leads processing system each bid profile including specifications for desired leads and a bid, each bid profile associated with a corresponding lead buyer; subsequent to the storage of the bid profiles, receive at a first one of telecommunication nodes a telephone call from a human caller; identify lead data based upon the telephone number associated with the first one of the telecommunication nodes; compare at least the identified lead data to the stored bid profiles; responsive to the comparison of the identified lead data to the stored bid profiles, select a winning bid corresponding to a winning bid profile while the human caller continues with the telephone call; and transfer the telephone call to the lead buyer corresponding to the winning bid profile. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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Specification