Apparatus, system and method for selecting a media enhancement

• US 8,806,329 B2
• Filed: 07/19/2011
• Issued: 08/12/2014
• Est. Priority Date: 07/19/2010
• Status: Expired due to Fees

• Current Assignee: Brand Affinity Technologies, Inc.
• Original Assignee: Brand Affinity Technologies, Inc.
• Inventors: Steelberg, Ryan
• Primary Examiner(s): Hutton, Jr., Doug
• Assistant Examiner(s): MCINTOSH, ANDREW T
• Application Number:
  US13/185,773
• Publication Number:
  US 20120150646A1
• Time in Patent Office: 1,120 Days
• Field of Search: 715/234
• US Class Current: 715/234
• CPC Class Codes: G06F 9/451 Execution arrangements for user interfaces
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0257 User requested

Abstract

The present invention is and includes a device, system and method for providing an image enhancement widget. The device, system and method include a javascript component that, upon execution, obtains at least one subject of primary content on a networked page, and at least one permission for enhancement of the primary content, ones of a plurality of content produced remotely from the javascript component and according to the javascript component, and an enhancement widget. The enhancement widget may be a flash widget.

Claims

1. A computer-implemented method of enhancing content on a web page being viewed by a user, comprising:

receiving, at a server computer from a user device over a data communication network, a request for a webpage to be viewed;

obtaining from a content producer information of subject matter included in the requested web page;

obtaining user-centric information from the user device including a user device type and user preferences;

identifying by the server computer a set of available applications able to operate on elements of the web page using data from third parties;

obtaining select third party data upon execution of a select one of the applications;

refraining from obtaining information that may be embedded in digital objects included in the web page;

providing to the user device a server-side interpreted programming language script operative to;

locate an enhanceable image on the webpage;

provide for the setup on the webpage of a widget associated with the enhanceable image;

overlay on the enhanceable image a widget presenting graphical content related to at least one subject of the enhanceable image;

select a display mode for the overlay and sizing the overlay in accordance with the selected mode, wherein the mode is one of a small mode of 300 ×

250 pixels, a medium mode of 400 ×

300 pixels, and a large mode of 600 ×

400 pixels, wherein the mode selected approximates the size of the underlying image; and

provide a drop down list containing the at least one subject for a user to select one of the subject(s), wherein the subject placed at the top of the dropdown list is based on the selections of a plurality of other users;

searching for digital content associated with a talent selected by the user, responsive to a request received from an application running on the user device selected by the user;

returning digital content obtained responsive to the request from the user device, including content from a computer-readable data storage device (vault) having resident therein digital content associated with a plurality of talents;

formatting, by a computing processor, the returned content for delivery to the user device; and

delivering the formatted content to the user device over the data communication network.

2. The method of claim 1, further comprising:

automatically providing criteria to a provider of the application to authorize use of the application and, upon successful authorization, enabling the application to access the formatted content.

3. The method of claim 2, wherein the criteria comprise terms and conditions.

4. The method of claim 2, wherein the criteria comprise obtaining express electronic permission.

5. The method of claim 2, wherein the criteria comprise a negotiation, and wherein the successful authorization comprises a completion of the negotiation.

6. The method of claim 2, wherein the criteria comprise a payment.

7. The method of claim 1, wherein the select application was provided by the server for execution on the user device.

8. The method of claim 7, wherein the application includes an advertisement.