Dual channel presence detection and content delivery system and method
First Claim
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1. A dual channel communication system for detecting customer presence comprising:
- a fixed component configured to receive a media content over a primary channel, the fixed component further configured to detect a first mobile component presence within a proximity range of itself using a short range wireless connection and to detect a second mobile component presence within the proximity range using a short range wireless connection; and
a service provider configured to provide the media content to the fixed component over the primary channel, the service provider further configured to promote providing a first targeted content related to the media content to the first mobile component over a first secondary channel while the first mobile component is within the proximity range of the fixed component and to promote providing a second targeted content related to the media content and different from the first targeted content to the second mobile component over a second secondary channel while the second mobile component is within the proximity range of the fixed component, wherein at least one of the first targeted content and the second targeted content is a message comprising advertisements targeting a customer'"'"'s interest that is transmitted by the fixed component to at least one of the first mobile component and the second mobile component.
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Abstract
A dual channel communication system for detecting customer presence is provided. The system comprises a fixed component configured to receive a media content over a first channel, at least one mobile component configured to receive a targeted content based on a media related to the media content over a second channel, and a service provider that sends the media content and the targeted content. The fixed component detects the mobile component presence within proximity range using a short range wireless connection.
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Citations
12 Claims
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1. A dual channel communication system for detecting customer presence comprising:
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a fixed component configured to receive a media content over a primary channel, the fixed component further configured to detect a first mobile component presence within a proximity range of itself using a short range wireless connection and to detect a second mobile component presence within the proximity range using a short range wireless connection; and a service provider configured to provide the media content to the fixed component over the primary channel, the service provider further configured to promote providing a first targeted content related to the media content to the first mobile component over a first secondary channel while the first mobile component is within the proximity range of the fixed component and to promote providing a second targeted content related to the media content and different from the first targeted content to the second mobile component over a second secondary channel while the second mobile component is within the proximity range of the fixed component, wherein at least one of the first targeted content and the second targeted content is a message comprising advertisements targeting a customer'"'"'s interest that is transmitted by the fixed component to at least one of the first mobile component and the second mobile component. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A method for detecting a customer device presence and dual channel content delivery, comprising:
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delivering a program content over a first channel to a primary device; playing the program content using the primary device; detecting a first customer mobile device presence within proximity of the primary device; detecting a second customer device presence within the proximity of the primary device delivering a first targeted ad related to the program content over a first secondary channel to the first customer mobile device while the first customer mobile device is within the proximity of the primary device; and delivering a second targeted ad related to the program content and different from the first targeted ad over a second secondary channel to the second customer mobile device while the second customer mobile device is within the proximity of the primary device, wherein at least one of the first targeted ad and the second targeted ad comprises a notification that is delivered to at least one of the first customer mobile device and the second customer mobile device by sending a message over at least one of the first secondary channel and the second secondary channel from the primary device. - View Dependent Claims (9, 10, 11, 12)
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Specification