Methods, systems, and products for managing advertisements
First Claim
Patent Images
1. A method, comprising:
- categorizing, by a server, an advertisement time slot as one of overrideable and non-overrideable, an overrideable advertisement time slot allowing an advertisement of an advertiser to be replaced with a different advertisement of the advertiser, and a non-overrideable advertisement time slot not allowing replacement of the advertisement;
storing a webpage in memory of the server;
receiving the advertisement from the advertiser and storing the advertisement in the memory of the server;
receiving, from the advertiser at the webpage of the server, a request for a future advertisement time slot in a scheduled lineup;
providing advertising information to the advertiser in response to the request, the advertising information describing the advertisement scheduled in the future advertisement time slot;
receiving, from the advertiser accessing the webpage of the server, a request to replace the advertisement with the different advertisement;
determining the advertisement time slot is categorized as overrideable by the advertiser, such that the advertisement time slot is associated with advertisements of the advertiser;
determining the advertisement and the different advertisement are equal in time length;
determining the different advertisement has been recorded in a compatible format with the scheduled lineup;
searching to determine a time of broadcast of a previous advertisement relating to the different advertisement;
determining the previous advertisement was broadcast outside a predetermined timeframe;
overriding, by the server, the scheduled lineup having the advertisement scheduled in the future advertisement time slot;
replacing, by the server, the advertisement in the scheduled lineup with the different advertisement of the advertiser; and
broadcasting an overridden lineup from the server, the overridden lineup having the advertisement replaced by the different advertisement.
1 Assignment
0 Petitions
Accused Products
Abstract
Methods, systems, and products are disclosed for managing advertisements. An advertisement time slot is categorized as overrideable or non-overrideable. The overrideable advertisement time slot categorization allows an associated advertisement to be replaced with a different advertisement. The non-overrideable advertisement time slot may not allow replacement of the associated advertisement. When an advertiser requests to replace the advertisement, and when the advertisement time slot is categorized as overrideable, then the advertisement is replaced with the different advertisement.
362 Citations
14 Claims
-
1. A method, comprising:
-
categorizing, by a server, an advertisement time slot as one of overrideable and non-overrideable, an overrideable advertisement time slot allowing an advertisement of an advertiser to be replaced with a different advertisement of the advertiser, and a non-overrideable advertisement time slot not allowing replacement of the advertisement; storing a webpage in memory of the server; receiving the advertisement from the advertiser and storing the advertisement in the memory of the server; receiving, from the advertiser at the webpage of the server, a request for a future advertisement time slot in a scheduled lineup; providing advertising information to the advertiser in response to the request, the advertising information describing the advertisement scheduled in the future advertisement time slot; receiving, from the advertiser accessing the webpage of the server, a request to replace the advertisement with the different advertisement; determining the advertisement time slot is categorized as overrideable by the advertiser, such that the advertisement time slot is associated with advertisements of the advertiser; determining the advertisement and the different advertisement are equal in time length; determining the different advertisement has been recorded in a compatible format with the scheduled lineup; searching to determine a time of broadcast of a previous advertisement relating to the different advertisement; determining the previous advertisement was broadcast outside a predetermined timeframe; overriding, by the server, the scheduled lineup having the advertisement scheduled in the future advertisement time slot; replacing, by the server, the advertisement in the scheduled lineup with the different advertisement of the advertiser; and broadcasting an overridden lineup from the server, the overridden lineup having the advertisement replaced by the different advertisement. - View Dependent Claims (2, 3, 4, 5, 6)
-
-
7. A system, comprising:
-
a processor; and a memory storing a program that when executed causes the processor to perform operations, the operations comprising; categorizing an advertisement time slot as one of overrideable and non-overrideable, an overrideable advertisement time slot allowing an advertisement of an advertiser to be replaced with a different advertisement of the advertiser, and a non-overrideable advertisement time slot not allowing replacement of the advertisement; storing a webpage in the memory; receiving different advertisements from the advertiser and storing the advertisements in the memory; receiving, from the advertiser at the webpage, a request for a future advertisement time slot in a scheduled lineup; providing advertising information to the advertiser in response to the request, the advertising information describing the advertisement scheduled in the future advertisement time slot; receiving, from the advertiser accessing the webpage, a request to replace the advertisement with the different advertisement; determining the advertisement time slot is categorized as overrideable to the advertiser, such that the advertisement time slot is associated with advertisements of the advertiser; determining the advertisement and the different advertisement are equal in time length; determining the different advertisement has been recorded in a compatible format with the scheduled lineup; searching to determine a time of broadcast of a previous advertisement relating to the different advertisement; determining the previous advertisement was broadcast outside a predetermined timeframe; overriding the scheduled lineup having the advertisement scheduled in the future advertisement time slot; replacing the advertisement in the scheduled lineup with the different advertisement; and broadcasting an overridden lineup, the overridden lineup having the advertisement replaced by the different advertisement. - View Dependent Claims (8, 9, 10, 11)
-
-
12. A server storing processor-executable code for performing a method of managing advertisements, the method comprising:
-
categorizing, by the server, an advertisement time slot as one of overrideable and non-overrideable, an overrideable advertisement time slot allowing an advertisement of an advertiser to be replaced with a different advertisement of the advertiser, and a non-overrideable advertisement time slot not allowing replacement of the advertisement; storing a webpage in memory of the server; receiving the advertisement from the advertiser and storing the advertisements in the memory of the server; receiving, from the advertiser at the webpage of the server, a request for a future advertisement time slot in a scheduled lineup; providing advertising information to the advertiser in response to the request, the advertising information describing the advertisement scheduled in the future advertisement time slot; receiving, from the advertiser accessing the webpage of the server, a request to replace the advertisement with the different advertisement; determining the advertisement time slot is categorized as overrideable to the advertiser, such that the advertisement time slot is associated with advertisements of the advertiser; overriding, by the server, the scheduled lineup having the advertisement scheduled in the future advertisement time slot; replacing, by the server, the advertisement in the scheduled lineup with the different advertisement; and broadcasting an overridden lineup from the server, the overridden lineup having the advertisement replaced by the different advertisement. - View Dependent Claims (13, 14)
-
Specification