Method and apparatus of interactive advertising service in digital broadcast system

• US 8,813,131 B2
• Filed: 08/14/2012
• Issued: 08/19/2014
• Est. Priority Date: 02/02/2012
• Status: Active Grant

• Current Assignee: Electronics and Telecommunications Research Institute
• Original Assignee: Electronics and Telecommunications Research Institute
• Inventors: Han, Kyeong Soo, Hyun, Eun Hee
• Primary Examiner(s): Kumar, Pankaj
• Assistant Examiner(s): NEWLIN, TIMOTHY R
• Application Number:
  US13/584,908
• Publication Number:
  US 20130205333A1
• Time in Patent Office: 735 Days
• Field of Search: 725/42, 725/43, 725/51, 725/60
• US Class Current: 725/43
• CPC Class Codes: H04N 21/4725 using interactive regions of the image, e.g. hot spots details of information retrieval from the Internet by using URLs G06F16/955; processing chained hypermedia data for information retrieval G06F16/94
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

A method and an apparatus of interactive advertising service are provided. The method includes: receiving first advertising contents from a broadcasting advertisement platform; displaying broadcasting according to the first advertising contents on the overall screen together with at least one second advertisement contents interactive indicator indicating that the first advertising contents are linked with second advertising contents; receiving indicated information triggering at least one second advertising contents interactive indicator from an input device; receiving the second advertising contents indicated by the at least one second advertising contents interactive indicator from the broadcasting advertisement platform; and displaying broadcasting according to the second advertisement contents. According to an exemplary embodiment of the present invention, it is possible to introduce opportunity of goods information acquisition and purchasing behaviors distributed to media other than broadcasting into a smart TV while improving concentration for advertisements in bidirectional digital broadcast.

Claims

1. A method of interactive advertising service in user equipment, comprising:

receiving first advertising contents from a broadcasting advertisement platform;

displaying broadcasting according to the first advertising contents on the overall screen together with at least one second advertising contents interactive indicator indicating that the first advertising contents are linked with second advertising contents;

receiving indicated information triggering at least one second advertising contents interactive indicator from an input device;

transmitting the indicated information to the broadcasting advertisement platform;

receiving the second advertising contents indicated by the at least one second advertising contents interactive indicator from the broadcasting advertisement platform, wherein the broadcasting advertisement platform searches for the second advertising contents based on the transmitted indicated information; and

displaying broadcasting according to the second advertising contents.

2. The method of claim 1, wherein the broadcasting according to the second advertising contents is displayed on the overall screen.

3. The method of claim 1, wherein the broadcasting according to the second advertising contents is displayed on the overall screen, together with the broadcasting according to the first advertising contents.

4. The method of claim 1, wherein the broadcasting according to the second advertising contents is displayed together with a second advertising contents ending indicator indicating that the reception of the second advertising contents ends, and

when the indicated information triggering the second advertising contents ending indicator is received from the input device, the broadcasting according to the second advertising contents ends.

5. The method of claim 1, wherein the first advertising contents are corporate public relation advertising contents, and

the second advertising contents are video advertising contents of a group of products produced by the corporate.

6. The method of claim 1, wherein the broadcasting advertisement platform organizes the second advertising contents to link the second advertising contents with the first advertising contents based on the second advertising contents and the first advertising contents, and then transmits the first advertising contents.

7. The method of claim 1, wherein the first advertising contents is a video that is broadcast in real time in the background while a video comprising the second advertising contents is played.

8. The method of claim 1, wherein the first advertising contents are teaser advertising contents from which direct description about products is omitted, and

the second advertising contents are subsequent advertising contents including detailed description information about the products.

9. The method of claim 1, wherein the first advertising contents are brand advertising contents of a corporate, and

the second advertising contents are one of pamphlet advertising contents of franchise shops of the corporate or advertising contents relating to positional information of franchise shops of the corporate.

10. The method of claim 1, wherein the broadcasting advertisement platform is configured to recommend first advertising contents and second advertising contents to advertisers.

11. The method of claim 10, wherein the advertisers of the first advertising contents are different advertisers than the advertisers of the second advertising content.

12. The method of claim 11, wherein the second advertising contents is web pages providing detailed information about the first advertising contents and the web pages are social network service related web pages.

13. The method of claim 12, wherein the social network service is facebook application or twitter application.

14. The method of claim 1, wherein the second advertising contents are at least one of video advertising contents, image advertising contents, emoticon contents, icon contents, or text advertising contents.

15. The method of claim 1, wherein the broadcasting advertisement platform searches an advertising contents server for the first advertising content and the second advertising content, where first advertisers register the first advertising contents in the advertising contents server and second advertisers register the second advertising contents in the advertising contents server.

16. The method of claim 1, wherein the input device is a smart phone.

17. A user equipment of interactive advertising service, comprising a processor operated to:

receive first advertising contents from a broadcasting advertisement platform;

display broadcasting according to the first advertising contents on the overall screen together with at least one second advertising contents interactive indicator indicating that the first advertising contents are linked with second advertising contents;

receive indicated information triggering at least one second advertising contents interactive indicator from an input device;

transmit the indicated information to the broadcasting advertisement platform;

receive the second advertising contents indicated by the at least one second advertising contents interactive indicator from the broadcasting advertisement platform, where the broadcast advertisement platform searches for the second advertising contents based on the transmitted indicated information; and

display broadcasting according to the second advertising contents.

18. The user equipment claim of 17, wherein the processor displays the broadcasting according to the second advertising contents on the overall screen.

19. The user equipment of claim 17, wherein the processor displays the broadcasting according to the second advertising contents on the overall screen, simultaneously together with the broadcasting according to the first advertising contents.

20. The user equipment of claim 17, wherein the broadcasting according to the advertising contents further includes a second advertising contents ending indicator, and

the processor ends the broadcasting according to the second advertising contents when the indicated information triggering the second advertising contents ending indicator is received from the input device.