Methods and apparatus to monitor in-store media and consumer traffic related to retail environments
First Claim
1. A method, comprising:
- generating a dependent canonical weight coefficient, an independent canonical weight coefficient, and a regression coefficient based on in-person-based shopper count data collected by a person located in a second establishment, and sensor-based shopper count data collected using an electronic detector in the second establishment,the dependent canonical weight coefficient to transform shopper count data to generate a shopper traffic variate,the independent canonical weight coefficient to transform sales data to generate a sales variate, andthe regression coefficient to reduce an amount of error in a best-fit correlation between the shopper traffic variate and the sales variate;
using sales data of a first establishment in which shopper counts are not collected to predict a shopper traffic count based on the dependent canonical weight coefficient, the independent canonical weight coefficient, and the regression coefficient;
receiving information media data indicative of one or more marketing campaigns; and
determining, via a processor, an influential effect of the one or more marketing campaigns on the predicted shopper traffic count in the first establishment.
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Abstract
Methods and apparatus to monitor in-store media and consumer traffic related to retail environments are disclosed herein. In a disclosed example method to monitor a monitored establishment, a survey is presented to an auditor and a user-provided survey response is received indicative of a condition in a monitored establishment that affects an accuracy of shopper count information provided by the auditor. Instructions are displayed to the auditor to sequentially move to a plurality of predetermined locations in the monitored establishment and collect a shopper count corresponding to each of the predetermined locations. The example method also involves receiving and storing each of the plurality of shopper counts.
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Citations
21 Claims
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1. A method, comprising:
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generating a dependent canonical weight coefficient, an independent canonical weight coefficient, and a regression coefficient based on in-person-based shopper count data collected by a person located in a second establishment, and sensor-based shopper count data collected using an electronic detector in the second establishment, the dependent canonical weight coefficient to transform shopper count data to generate a shopper traffic variate, the independent canonical weight coefficient to transform sales data to generate a sales variate, and the regression coefficient to reduce an amount of error in a best-fit correlation between the shopper traffic variate and the sales variate; using sales data of a first establishment in which shopper counts are not collected to predict a shopper traffic count based on the dependent canonical weight coefficient, the independent canonical weight coefficient, and the regression coefficient; receiving information media data indicative of one or more marketing campaigns; and determining, via a processor, an influential effect of the one or more marketing campaigns on the predicted shopper traffic count in the first establishment. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. An apparatus, comprising:
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a traffic count calibrator to generate a prediction model comprising a dependent canonical weight coefficient, an independent canonical weight coefficient, and a regression coefficient based on in-person-based shopper count data and sensor-based shopper count data collected in a first establishment to predict a shopper traffic count in a second establishment in which shopper counts are not collected, the in-person-based shopper count data collected by a person located in the first establishment, and the sensor-based shopper count data collected using an electronic detector in the first establishment, the dependent canonical weight coefficient to transform shopper count data to generate a shopper traffic variate, the independent canonical weight coefficient to transform sales data to generate a sales variate, and the regression coefficient to reduce an amount of error in a best-fit correlation between the shopper traffic variate and the sales variate; a traffic count generator to predict the shopper traffic count for the second establishment based on the prediction model and sales data of the second establishment; a database to store information media data indicative of one or more marketing campaigns; and a processor to determine an influential effect of the one or more marketing campaigns on the predicted shopper traffic count in the first establishment. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A tangible machine accessible memory comprising instructions stored thereon that, when executed cause a machine to at least:
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generate a dependent canonical weight coefficient, an independent canonical weight coefficient, and a regression coefficient based on in-person-based shopper count data collected by a person located in a second establishment, and sensor-based shopper count data collected using an electronic detector in the second establishment, the dependent canonical weight coefficient to transform shopper count data to generate a shopper traffic variate, the independent canonical weight coefficient to transform sales data to generate a sales variate, and the regression coefficient to reduce an amount of error in a best-fit correlation between the shopper traffic variate and the sales variate; use sales data of a first establishment in which shopper counts are not collected to predict a shopper traffic count based on the dependent canonical weight coefficient, the independent canonical weight coefficient, and the regression coefficient; receive information media data indicative of one or more marketing campaigns; and determine an influential effect of the one or more marketing campaigns on the predicted shopper traffic count in the first establishment. - View Dependent Claims (16, 17, 18, 19, 20, 21)
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Specification