Advertising system supporting dual input interfaces
First Claim
1. A network infrastructure comprising:
- an advertising system that supports a first promoter by providing a first service interaction through a web browser interface of a first computing device, the first service interaction involving a first collection and management of first data relating to a corresponding first advertisement of the first promoter;
the advertising system also supports a second promoter by providing a second service interaction through a program interface that couples a second computing device with the advertising system, the second service interaction involving a second collection and management of a plurality of second data relating to a corresponding plurality of second advertisements of the second promoter;
a database that stores the first data and the plurality of second data;
a search engine that performs searches on the database to identify one or more of the first data and the plurality of second data; and
an accounting system that collects advertising service fees relating to the first data and the plurality of second data.
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Accused Products
Abstract
An online sales/automatic rebate and coupon redemption system provides online customers automatic retrieval and redemption of all applicable rebates and coupons during purchase. Purchase orders from customers are selectively fulfilled and products are shipped to the customers either by the system for online sales with automatic rebate and coupon redemption or by other merchant or manufacturer environments. The system purchases from merchants using applicable coupons and rebates and then sells the products to the customers, passing the savings to them. The system makes it possible to automatically retrieve coupons and rebates for items in a shopping cart during the activity of an online purchase at an electronic mall or an online merchant site. The system provides coupons to potential customers via email, based on customer profile, geographical information, etc. Manufacturers and merchants can update coupon value and content based on ongoing sales and volume of customer activity.
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Citations
18 Claims
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1. A network infrastructure comprising:
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an advertising system that supports a first promoter by providing a first service interaction through a web browser interface of a first computing device, the first service interaction involving a first collection and management of first data relating to a corresponding first advertisement of the first promoter; the advertising system also supports a second promoter by providing a second service interaction through a program interface that couples a second computing device with the advertising system, the second service interaction involving a second collection and management of a plurality of second data relating to a corresponding plurality of second advertisements of the second promoter; a database that stores the first data and the plurality of second data; a search engine that performs searches on the database to identify one or more of the first data and the plurality of second data; and an accounting system that collects advertising service fees relating to the first data and the plurality of second data. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
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Specification