Method and system for electronic purchases using an intelligent data carrier medium, electronic coupon system, and interactive TV infrastructure
First Claim
1. A method for electronically transacting a purchase between a purchaser and a merchant, the method comprising:
- providing interactive television (DTV/STB) equipment with means for offering incentives, the interactive television (DTV/STB) equipment having a removable attachment means for removably mating a data carrier medium with the interactive television (DTV/STB) equipment, such that when the data carrier medium is mated to the interactive television (DTV/STB) equipment, the data carrier medium communicates with the interactive television (DTV/STB) equipment via electrical signals;
accruing the incentives by using the interactive television (DTV/STB) equipment to view programming;
automatically storing accrued incentives on the data carrier medium via the interactive television (DTV/STB) equipment in response to viewing the programming via impression based ads; and
redeeming a discount or a value corresponding to the accrued incentives present on the data carrier medium when the purchase is made;
wherein the data carrier medium comprises a processor for cooperatively processing the accrued incentives, and an incentive is validated by a first digital signature and a use of the incentive is validated by a second digital signature; and
wherein the data carrier medium generates the second digital signature, and the second digital signature is stored on the data carrier medium with an original version of the incentive including the first digital signature to produce a redeemed version of the incentive on the data carrier medium that is unique.
2 Assignments
0 Petitions
Accused Products
Abstract
A method and a system for electronically transacting a purchase between a purchaser and a merchant are disclosed. The method includes storing accrued incentives on an intelligent data carrier medium via interactive television (DTV/STB) equipment and redeeming a discount or a value corresponding to the accrued incentives present on the data carrier medium when a purchase is made. The electronic purchase system using an electronic network contains a purchaser interactive television (DTV/STB) equipment connected to the electronic network, a fixed intelligent data carrier medium connected to the interactive television (DTV/STB) equipment for service authentication and decryption and a detachable intelligent data carrier medium connected to the interactive television (DTV/STB) equipment.
181 Citations
38 Claims
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1. A method for electronically transacting a purchase between a purchaser and a merchant, the method comprising:
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providing interactive television (DTV/STB) equipment with means for offering incentives, the interactive television (DTV/STB) equipment having a removable attachment means for removably mating a data carrier medium with the interactive television (DTV/STB) equipment, such that when the data carrier medium is mated to the interactive television (DTV/STB) equipment, the data carrier medium communicates with the interactive television (DTV/STB) equipment via electrical signals; accruing the incentives by using the interactive television (DTV/STB) equipment to view programming; automatically storing accrued incentives on the data carrier medium via the interactive television (DTV/STB) equipment in response to viewing the programming via impression based ads; and redeeming a discount or a value corresponding to the accrued incentives present on the data carrier medium when the purchase is made; wherein the data carrier medium comprises a processor for cooperatively processing the accrued incentives, and an incentive is validated by a first digital signature and a use of the incentive is validated by a second digital signature; and wherein the data carrier medium generates the second digital signature, and the second digital signature is stored on the data carrier medium with an original version of the incentive including the first digital signature to produce a redeemed version of the incentive on the data carrier medium that is unique. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37)
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38. A method for electronically transacting a purchase between a purchaser and a merchant, the method comprising:
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providing interactive television (DTV/STB) equipment with means for offering targeted incentives, the interactive television (DTV/STB) equipment having a means for removably mating a data carrier medium with the interactive television (DTV/STB) equipment, such that when the data carrier medium is mated to the interactive television (DTV/STB) equipment, the data carrier medium communicates with the interactive television (DTV/STB) equipment via electrical signals; accruing the targeted incentives via impression based ads by viewing programming with the interactive television (DTV/STB) equipment; and automatically storing accrued targeted incentives on the data carrier medium via the interactive television (DTV/STB) equipment; wherein the targeted incentives are accrued without additional user interaction required with the interactive television (DTV/STB) to activate storage of the targeted incentives; wherein the data carrier medium comprises a processor for cooperatively processing the accrued targeted incentives, and an incentive is validated by a first digital signature and a use of the incentive is validated by a second digital signature; and wherein the data carrier medium generates the second digital signature, and the second digital signature is stored on the data carrier medium with an original version of the incentive including the first digital signature to produce a redeemed version of the incentive on the data carrier medium that is unique.
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Specification