Digital rights management systems and methods for audience measurement
First Claim
1. A method to monitor a media presentation, the method comprising:
- determining whether a measurement rights agreement is stored locally in a media device including a digital rights manager;
when the measurement rights agreement is determined to not be stored locally, retrieving the measurement rights agreement from a license server;
processing (1) the measurement rights agreement obtained from the license server and (2) a license agreement separate from the measurement rights agreement with the digital rights manager, the digital rights manager implemented by a processor, the processing of the measurement agreement with the digital rights manager comprising making a first determination indicating whether the measurement rights agreement authorizes monitoring of a media presentation presented by a media handler included in the media device, the processing of the license agreement with the digital rights manager comprising making a second determination indicating whether the media handler is authorized to present the media presentation, the license server being separate from the media device including the digital rights manager and the media handler;
when the digital rights manager determines that monitoring of the media presentation is authorized based on the processing of the measurement rights agreement, configuring, via the processor, the media handler to obtain measurement information corresponding to the media presentation; and
when the digital rights manager determines that monitoring of the media presentation is not authorized based on the processing of the measurement rights agreement, configuring, via the processor, the media handler to prevent measurement information corresponding to the media presentation from being obtained, but not preventing the media handler from being configured to present the media presentation.
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0 Petitions
Accused Products
Abstract
Digital rights management systems and methods for audience measurement are disclosed. An example method to monitor a media content presentation disclosed herein comprises configuring a media handler to present the media content presentation, automatically processing a measurement rights agreement with a digital rights manager to determine whether the measurement rights agreement authorizes monitoring of the media content presentation, when the digital rights manager determines that monitoring of the media content presentation is authorized, configuring the media handler to obtain measurement information corresponding to the media content presentation, and when the digital rights manager determines that monitoring of the media content presentation is not authorized, configuring the media handler to prevent measurement information corresponding to the media content presentation from being obtained, but not preventing the media handler from being configured to present the media content presentation.
152 Citations
25 Claims
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1. A method to monitor a media presentation, the method comprising:
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determining whether a measurement rights agreement is stored locally in a media device including a digital rights manager; when the measurement rights agreement is determined to not be stored locally, retrieving the measurement rights agreement from a license server; processing (1) the measurement rights agreement obtained from the license server and (2) a license agreement separate from the measurement rights agreement with the digital rights manager, the digital rights manager implemented by a processor, the processing of the measurement agreement with the digital rights manager comprising making a first determination indicating whether the measurement rights agreement authorizes monitoring of a media presentation presented by a media handler included in the media device, the processing of the license agreement with the digital rights manager comprising making a second determination indicating whether the media handler is authorized to present the media presentation, the license server being separate from the media device including the digital rights manager and the media handler; when the digital rights manager determines that monitoring of the media presentation is authorized based on the processing of the measurement rights agreement, configuring, via the processor, the media handler to obtain measurement information corresponding to the media presentation; and when the digital rights manager determines that monitoring of the media presentation is not authorized based on the processing of the measurement rights agreement, configuring, via the processor, the media handler to prevent measurement information corresponding to the media presentation from being obtained, but not preventing the media handler from being configured to present the media presentation. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A machine readable storage device or storage disk comprising machine readable instructions which, when executed, cause a media device to at least:
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determine whether a measurement rights agreement is stored locally in the media device; when the measurement rights agreement is determined to not be stored locally, retrieve the measurement rights agreement from a license server separate from the media device; make a first determination based on processing the measurement rights agreement, the first determination indicating whether the measurement rights agreement authorizes monitoring of a media presentation presented by a media handler; make a second determination based on processing a license agreement separate from the measurement rights agreement, the second determination indicating whether the media handler is authorized to present the media presentation; enable the media handler to obtain measurement information corresponding to the media presentation in response to the first determination indicating that monitoring of the media presentation is authorized; and prevent the media handler from obtaining the measurement information corresponding to the media presentation, but not prevent the media handler from presenting the media presentation, in response to the first determination indicating that monitoring of the media presentation is not authorized. - View Dependent Claims (16, 17)
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18. A media processor comprising:
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a media handler configurable to process media for presentation and to obtain measurement information corresponding to a media presentation presented by the media handler; a digital rights manager implemented by a first programmed processor, the digital rights manager to; determine whether a measurement rights agreement is stored locally at the media processor; when the measurement rights agreement is determined to not be stored locally, retrieve the measurement rights agreement from a license server separate from the media processor; make a first determination based on processing the measurement rights agreement, the first determination indicating whether the measurement rights agreement authorizes monitoring of the media presentation; make a second determination based on processing a license agreement separate from the measurement rights agreement, the second determination indicating whether the media handler is authorized to present the media presentation; enable the media handler to obtain the measurement information in response to the first determination indicating that the measurement rights agreement authorizes monitoring of the media presentation; and prevent the media handler from obtaining the measurement information, but to not prevent the media handler from being configured to present the media presentation, in response to the first determination indicating that the measurement rights agreement does not authorize monitoring of the media presentation; and a memory to store measurement information obtained by the media handler. - View Dependent Claims (19, 20, 21, 22)
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23. A method to enable monitoring of media presented by a media handler, the method comprising:
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obtaining acceptance of a measurement rights agreement by an audience member associated with the media handler; storing an electronic version of the accepted measurement rights agreement at a license server; determining whether the accepted measurement rights agreement is stored locally in a media device; when the accepted measurement rights agreement is determined to not be stored locally, retrieving the accepted measurement rights agreement from the license server, the license server being separate from the media device; and processing (1) the accepted measurement rights agreement and (2) a license agreement separate from the accepted measurement rights agreement with a processor, the processing of the measurement rights agreement comprising making a first determination indicating whether the measurement rights agreement authorizes monitoring of a media presentation presented by the media handler, and the processing of the license agreement comprising making a second determination indicating whether the media handler is authorized to present the media presentation. - View Dependent Claims (24, 25)
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Specification