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Method and system for personalized venue marketing

  • US 8,825,085 B1
  • Filed: 03/13/2013
  • Issued: 09/02/2014
  • Est. Priority Date: 02/17/2012
  • Status: Active Grant
First Claim
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1. A method for personalized venue marketing, the method comprising:

  • downloading a mobile application to a mobile phone of an end-user;

    collecting by the downloaded mobile application personally identifiable information on the end-user and constructing by the downloaded mobile application an identifying device address for the mobile phone;

    sending by the downloaded mobile application the personally identifiable information and the identifying device address to a server, the server configured to utilize the personally identifiable information to locate a customer relations management entry for the end-user and the server configured to associate the identifying device address of the mobile phone with the end-user based on the customer relations management entry for the end-user;

    receiving a wireless communications protocol request from the mobile phone at a wireless sensor within a venue, the wireless communications protocol request comprising the identifying device address for the mobile phone; and

    triggering a message comprising the identifying device address from the wireless sensor to the server, which triggers a plurality of marketing activities to transmit to the end-user;

    wherein the server receives a MAC address, a service set identifier (SSID), and an IP address;

    wherein the server adds the MAC address to the mobile phone record, listens for Wi-Fi registrations, pushes a Wi-Fi registration, returns Wi-Fi login marketing from a patron server, and translates the Wi-Fi registration into a Push message.

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  • 4 Assignments
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