Method and system for personalized venue marketing

• US 8,825,085 B1
• Filed: 03/13/2013
• Issued: 09/02/2014
• Est. Priority Date: 02/17/2012
• Status: Active Grant

• Current Assignee: NRT Technology Corp.
• Original Assignee: Joingo, LLC (NRT Technology Corp.)
• Inventors: Boyle, Stephen S., Lami, Giacomo, Ruggieri, Nicolas, Dao, Thang
• Primary Examiner(s): CASCA, FRED A
• Application Number:
  US13/799,859
• Time in Patent Office: 538 Days
• Field of Search: 455/466, 455/411, 455/419, 455/456.3, 455/456.1, 455/418, 455/414.3, 455/456.6, 455/457, 455/404.2, 455/414.1, 455/458, 705/14.58, 705/27.1, 705/14.49, 705/14.57, 705/14.65, 705/14.66, 705/14.4, 705/14.46, 370/328, 370/338, 370/331, 370/346, 709/217, 709/219, 709/203
• US Class Current: 455/456.3
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: H04L 61/103 across network layers, e.g. resolution of network layer into physical layer addresses or address resolution protocol [ARP]
• CPC Class Codes: H04L 61/5014 using dynamic host configuration protocol [DHCP] or bootstrap protocol [BOOTP]
• CPC Class Codes: H04L 67/125 involving control of end-device applications over a network
• CPC Class Codes: H04L 67/303 Terminal profiles
• CPC Class Codes: H04L 67/34 involving the movement of software or configuration parameters network booting or remote initial program loading [RIPL] G06F9/4416
• CPC Class Codes: H04L 67/53 using third party service providers
• CPC Class Codes: H04M 2250/06 including a wireless LAN interface
• CPC Class Codes: H04W 4/50 Service provisioning or reconfiguring
• CPC Class Codes: H04W 4/80 Services using short range communication, e.g. near-field communication [NFC], radio-frequency identification [RFID] or low energy communication

Abstract

A method and system for personalized venue marketing is disclosed herein. In one embodiment, an application that is resident on a mobile communication device of a patron sends personally identifiable information and the identifying device address to a server when the patron enters a venue. The server associates the identifying device address of the mobile device with the patron in a customer relations management (CRM) database for the venue. The identifying device address allows for tracking of the patron by WiFi sensors positioned throughout the venue.

Claims

1. A method for personalized venue marketing, the method comprising:

downloading a mobile application to a mobile phone of an end-user;

collecting by the downloaded mobile application personally identifiable information on the end-user and constructing by the downloaded mobile application an identifying device address for the mobile phone;

sending by the downloaded mobile application the personally identifiable information and the identifying device address to a server, the server configured to utilize the personally identifiable information to locate a customer relations management entry for the end-user and the server configured to associate the identifying device address of the mobile phone with the end-user based on the customer relations management entry for the end-user;

receiving a wireless communications protocol request from the mobile phone at a wireless sensor within a venue, the wireless communications protocol request comprising the identifying device address for the mobile phone; and

triggering a message comprising the identifying device address from the wireless sensor to the server, which triggers a plurality of marketing activities to transmit to the end-user;

wherein the server receives a MAC address, a service set identifier (SSID), and an IP address;

wherein the server adds the MAC address to the mobile phone record, listens for Wi-Fi registrations, pushes a Wi-Fi registration, returns Wi-Fi login marketing from a patron server, and translates the Wi-Fi registration into a Push message.

2. The method according to claim 1 wherein the personally identifiable information is a loyalty account number.

3. The method according to claim 1 wherein the personally identifiable information is a phone number.

4. The method according to claim 1 wherein the personally identifiable information is an email address.

5. The method according to claim 1, wherein the identifying device address is the MAC address for the mobile phone.

6. The method according to claim 1 wherein the wireless sensor is a WIFI (802.11) Point of Presence (POP).

7. The method according to claim 1 wherein each of the plurality of wireless communications protocol request is an 802.11 probe request message.

8. The method according to claim 1 wherein a marketing activity is an alert message to a host personnel in the venue.

9. The method according to claim 1 wherein a marketing activity is an SMS message to the user.

10. The method according to claim 1 wherein a marketing activity is an in-application push message to the user.