Method and system for providing targeted advertising in public places and carriers

• US 8,825,526 B2
• Filed: 10/29/2007
• Issued: 09/02/2014
• Est. Priority Date: 04/18/2001
• Status: Active Grant

• Current Assignee: Daedalus Blue LLC
• Original Assignee: International Business Machines Corporation
• Inventors: Peters, Marcia L., Mathewson, James M. II, Hind, John R.
• Primary Examiner(s): CHAMPAGNE, DONALD
• Application Number:
  US11/927,130
• Publication Number:
  US 20080052168A1
• Time in Patent Office: 2,500 Days
• Field of Search: 705/14.53, 705/14.58, 705/14.64, 705/14.73
• US Class Current: 705/14.53
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A method and system for providing targeted advertising in public places and carriers such as trains, buses, train stations, shopping malls, airports, etc. The demographics, purchasing history and/or personal preferences of individuals in the public place are collected from personal digital assistants (PDAs) or other wireless communication devices carried by the individuals in the public place or public carrier. The collected data pertaining to a group of individuals who are present near the display device, is processed and used to select appropriate advertisements that would most likely interest that group of individuals. The selected advertisements are displayed on the display device located in the public place or public carrier so as to provide targeted advertising to the group of individuals.

Claims

1. A method of providing targeted advertising to a group of individuals, the method comprising the steps of:

passively collecting group data from wireless communication devices present in an advertising area, wherein, in the collecting step, the group data includes information about a group of individuals present in the advertising area, which can be used to provide targeted advertising, wherein said information of the group data comprises purchase history information for said group of individuals or product preference information for said group of individuals;

selecting advertisements based on the collected group data; and

displaying the selected advertisements on an electronic display device located in the advertising area to provide targeted advertising.

2. The method of claim 1, wherein the wireless communication devices are passive tags that include Radio Frequency Identification (RFID) tags.

3. The method of claim 1, wherein, in the collecting step, the group data is collected using Bluetooth communications techniques.

4. The method of claim 1, wherein each of the wireless communication devices are personal communication devices, said method further comprising:

establishing two-way communication with the personal communication devices;

wherein said selecting comprises;

selecting advertisements to be displayed based on the collected group data only for communication-enabled personal communication devices present in the advertising area at the time of display.

5. The method of claim 1, wherein said information includes the following:

demographical information on said group of individuals,

purchase history information for said group of individuals,

product preference information for said group of individuals, and

a number of individuals in said group of individuals.

6. The method of claim 1, wherein the advertising area is a public place or public carrier.

7. The method of claim 1, further comprising the step of:

pre-storing a plurality of advertisements to be displayed on the electronic display device;

and wherein the selecting step includes the steps of;

evaluating the collected group data according to predetermined criteria; and

selecting advertisements from the plurality of pre-stored advertisements if said predetermined criteria have been satisfied.

8. The method of claim 7, wherein the selecting step further includes the step of:

selecting default advertisements if said predetermined criteria have not been satisfied.

9. A system for providing targeted advertising to a group of individuals, the system comprising:

an interface for two-way communication with a plurality of personal communication devices present in an advertising area;

a data collector for passively collecting group data from the personal communications devices through the interface;

an advertisement selector for selecting advertisements based on the collected group data only for communication-enabled personal communication devices present in the advertising area at the time of display; and

a display device for displaying the selected advertisements in the advertising area to provide targeted advertising.

10. The system of claim 9, wherein the personal communication devices include personal digital assistants, mobile telephones, passive tags, or combinations thereof.

11. The system of claim 9, wherein the interface and the plurality of personal communications device communicate with each other using Bluetooth communications techniques.

12. The system of claim 9, wherein the group data includes information about a group of individuals present in the advertising area, which can be used to provide targeted advertising.

13. The system of claim 12, wherein said information includes at least one of the following:

demographical information on said group of individuals,

purchase history information for said group of individuals,

product preference information for said group of individuals, and

a number of individuals in said group of individuals.

14. The system of claim 9, wherein the advertising area is a public place or public carrier, and the interface and the display device are located in said advertising area.

15. The system of claim 14, wherein the data collector and the advertisement selector are located remote from the display device.

16. The system of claim 9, further comprising:

a database, coupled with the advertisement selector, for pre-storing a plurality of advertisements to be displayed on the display device.

17. The system of claim 16, wherein the advertisement selector evaluates the collected group data according to predetermined criteria, selects advertisements from the plurality of pre-stored advertisements if said predetermined criteria have been satisfied, and selects default advertisements if said predetermined criteria have not been satisfied.

18. A computer program product embodied on non-transitory computer readable storage media readable by a computing system in a computing environment, for providing targeted advertising to a group of individuals, the computer program product comprising:

computer-readable program code stored on a non-transitory storage medium for establishing two-way communication with and passively collecting group data from personal communication devices present in an advertising area;

computer-readable program code stored on a non-transitory storage medium for selecting advertisements to be displayed based on the collected group data for communication-enabled personal communication devices present in the advertising area at the time of display; and

computer-readable program code stored on a non-transitory storage medium for displaying the selected advertisements on an electronic display device located in the advertising area to provide targeted advertising.

19. The computer program product of claim 18, wherein the personal communication devices include personal digital assistants, mobile telephones, passive tags, or combinations thereof.

20. The computer program product of claim 18, wherein the group data is collected using Bluetooth communications techniques.

21. The computer program product of claim 18, wherein the group data includes information about a group of individuals present in the advertising area, which can be used to provide targeted advertising.

22. The computer program product of claim 21, wherein said information includes at least one of the following:

demographical information on said group of individuals,

purchase history information for said group of individuals,

product preference information for said group of individuals, and

a number of individuals in said group of individuals.

23. The computer program product of claim 18, wherein the computer-readable program code for selecting the advertisements evaluates the collected group data according to predetermined criteria, selects advertisements from a plurality of pre-stored advertisements if said predetermined criteria have been satisfied, and selects default advertisements if said predetermined criteria have not been satisfied.