Systems for implementing a loyalty program
First Claim
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1. A system for a loyalty program comprising:
- a first interaction terminal physically attached to a first product, the first interaction terminal configured to establish a first communication with a personal terminal when the personal terminal is transported within physical proximity of the first interaction terminal;
a second interaction terminal physically attached to a second product, the second interaction terminal configured to establish a second communication with the personal terminal when the personal terminal is transported within physical proximity of the second interaction terminal; and
a loyalty module that provides a benefit to a user in response to the first communication or the second communication, the benefit provided to reward the user for being in proximity to one of the first product or the second product without purchase or acquisition of the first product or the second product, wherein the loyalty module varies the benefit based at least in part on how the user interacts with the first product or the second product.
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Abstract
A system for implementing a loyalty program includes a personal terminal, an interaction terminal, and a loyalty module. The personal terminal may be associated with a user. The interaction terminal may be associated with a product or service. The interaction terminal and the personal terminal may be operable to establish a communication when in proximity of each other. The loyalty module may be operable to provide a benefit to the user in response to the communication. The benefit may be provided without regard to whether the user obtained or purchased the product or service.
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Citations
17 Claims
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1. A system for a loyalty program comprising:
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a first interaction terminal physically attached to a first product, the first interaction terminal configured to establish a first communication with a personal terminal when the personal terminal is transported within physical proximity of the first interaction terminal; a second interaction terminal physically attached to a second product, the second interaction terminal configured to establish a second communication with the personal terminal when the personal terminal is transported within physical proximity of the second interaction terminal; and a loyalty module that provides a benefit to a user in response to the first communication or the second communication, the benefit provided to reward the user for being in proximity to one of the first product or the second product without purchase or acquisition of the first product or the second product, wherein the loyalty module varies the benefit based at least in part on how the user interacts with the first product or the second product. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A system for a loyalty program comprising:
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a first interaction terminal physically attached to or operationally integrated with a first product device, the first product device providing a first product or a first service, the first interaction terminal configured to establish a first communication with a personal terminal when the personal terminal is transported within physical proximity of the first interaction terminal; a second interaction terminal physically attached to or operationally integrated with a second product device, the second product device providing a second product or a second service, the second interaction terminal configured to establish a second communication with the personal terminal when the personal terminal is transported within physical proximity of the second interaction terminal; and a loyalty module that provides a benefit to the user in response to the first communication or the second communication, the benefit provided to reward the user for interacting with one of the first product device or the second product device without one of the first product device or the second product device facilitating access to one of the first product, the first service, the second product, or the second service, wherein the loyalty module varies the benefit based at least in part on how the user interacts with the first product device or the second product device. - View Dependent Claims (11, 12, 13)
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14. A system for a loyalty program comprising:
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a first interaction terminal physically attached to or operationally integrated with a first transaction device, the first transaction device configured to receive payment for a first product or a first service, the first interaction terminal configured to establish a first communication with a personal terminal when the personal terminal is transported within physical proximity of the first interaction terminal; a second interaction terminal physically attached to or operationally integrated with a second transaction device, the second transaction device configured to receive payment for a second product or a second service, the second interaction terminal configured to establish a second communication with the personal terminal when the personal terminal is transported within physical proximity of the second interaction terminal; and a loyalty module that provides a benefit to the user in response to the first communication or the second communication, the benefit provided to reward the user for interacting with one of the first interaction terminal, the second interaction terminal, the first transaction device or the second transaction device without one of the first transaction device or the second transaction device receiving payment for the first product, the first service, the second product, or the second service, wherein the loyalty module varies the benefit based at least in part on how the user interacts with the first interaction terminal, the second interaction terminal, the first transaction device or the second transaction device. - View Dependent Claims (15, 16, 17)
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Specification