Listing generation utilizing catalog information
First Claim
Patent Images
1. A method comprising:
- receiving, by an online publication system, a product catalog that includes one or more products and data to distinctly identify the products;
accessing, by the online publication system, a profile of a merchant, the profile including an identity of the merchant and advertising information comprising an advertising constraint;
using the product catalog and the profile of the merchant to develop advertising data, the advertising data comprising a product listing for a product from the product catalog;
interfacing with a first external system to generate the product listing, the first external system comprising one of an auction system or an online store;
developing, using the advertising data, an advertising campaign and specifying a plurality of communication channels used for the advertising campaign, the advertising campaign to emphasize the merchant'"'"'s identity in at least one communication channel of the plurality of communication channels and further to emphasize advertising data for products of the merchant in another communication channel of the plurality of communication channels; and
analyzing the advertising campaign and, responsive to the reviewing, adjusting the advertising campaign within the advertising constraint.
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Abstract
This document describes, among other things, systems and methods for generating advertising campaigns or listings utilizing catalog information. A method comprises receiving, by an online publication system, a product catalog; accessing, by the online publication system, a merchant profile; and using the product catalog and the merchant profile to develop advertising data, wherein the advertising data includes at least one of an advertising campaign, a marketplace listing, or a store listing.
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Citations
18 Claims
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1. A method comprising:
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receiving, by an online publication system, a product catalog that includes one or more products and data to distinctly identify the products; accessing, by the online publication system, a profile of a merchant, the profile including an identity of the merchant and advertising information comprising an advertising constraint; using the product catalog and the profile of the merchant to develop advertising data, the advertising data comprising a product listing for a product from the product catalog; interfacing with a first external system to generate the product listing, the first external system comprising one of an auction system or an online store; developing, using the advertising data, an advertising campaign and specifying a plurality of communication channels used for the advertising campaign, the advertising campaign to emphasize the merchant'"'"'s identity in at least one communication channel of the plurality of communication channels and further to emphasize advertising data for products of the merchant in another communication channel of the plurality of communication channels; and analyzing the advertising campaign and, responsive to the reviewing, adjusting the advertising campaign within the advertising constraint. - View Dependent Claims (2, 3, 4, 5, 18)
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6. A method comprising:
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accessing, by an online publication system, a product catalog that includes one or more products and data to distinctly identify the products; accessing, by the online publication system, a profile of a merchant, the profile including advertising information comprising an advertising constraint; using the product catalog and the profile of the merchant to automatically generate advertising data that comprises a product listing for a product in the product catalog and an advertising campaign for the product listing; interfacing, by the online publication system, with a first external system to generate the product listing, the first external system comprising one of an auction system or an online store, and with a second external system to place one or more advertisements based on the advertising data; developing, using the advertising data, the advertising campaign and specifying a plurality of communication channels used for the advertising campaign, the advertising campaign to emphasize the merchant'"'"'s identity in at least one communication channel of the plurality of communication channels and further to emphasize advertising data for products of the merchant in another communication channel of the plurality of communication channels; determining an efficacy of the advertising campaign; and modifying the advertising campaign to improve the efficacy of the advertising campaign by adjusting the advertising campaign within the advertising constraint. - View Dependent Claims (7, 8, 9, 10)
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11. A computer-readable hardware device including instructions that, when performed by a computer in an online publication system, cause the computer to perform actions comprising:
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receive a product catalog that includes one or more products and data to distinctly identify the products; access a profile of a merchant, the profile including advertising information comprising an advertising constraint; use the product catalog and the profile of the merchant to develop advertising data, the advertising data comprising a product listing for a product from the product catalog; interface with a first external system to generate the product listing, the first external system comprising one of an auction system or an online store; use the advertising data to develop an advertising campaign and specify a plurality of communication channels used for the advertising campaign, the advertising campaign to emphasize the merchant'"'"'s identity in at least one communication channel of the plurality of communication channels and further to emphasize advertising data for products of the merchant in another communication channel of the plurality of communication channels; and analyze the advertising campaign; and responsive to the review, adjust the advertising campaign within the advertising constraint. - View Dependent Claims (12, 13, 14)
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15. A network-based publication system, comprising:
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at least one server computer; storage including a first database, the storage communicatively coupled to the server computer, the database includes a profile of a merchant, the profile includes advertising information comprising an advertising constraint; a second database included in the storage, the second database including a sales history; a third database included in the storage, the third database including an advertising history; the at least one server computer being adapted to receive a product catalog that includes one or more products and data to distinctly identify the products, access the profile of the merchant, use the product catalog and the profile to develop advertising data, the advertising data comprising a product listing for a product from the product catalog, and to communicate with an external system to perform one or more of;
place an advertisement, generate a marketplace listing, generate a store listing and interface with a first external system to generate the product listing, the first external system comprising one of an auction system or an online store; andat least one computer processor configured to use the advertising data to develop an advertising campaign and specify at least one center of focus of the advertising campaign and a plurality of communication channels used for the advertising campaign, the advertising campaign to emphasize the merchant'"'"'s identity in at least one communication channel of the plurality of communication channels and further to emphasize advertising data for products of the merchant in another communication channel of the plurality of communication channels analyze the advertising campaign, and adjust the advertising campaign within the advertising constraint. - View Dependent Claims (16)
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17. A method comprising:
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using at least one computer processor of a network-based publication system, receiving a product catalog including one or more products and data to distinctly identify the products; accessing a profile of a merchant, the profile including advertising information comprising an advertising constraint; using the product catalog and the profile of a merchant to develop advertising data, the advertising data including at least one of a marketplace listing and a store listing; interfacing with a first external system to generate the product listing, the first external system comprising one of an auction system or an online store; developing, using the advertising data, an advertising campaign including a plurality of communication channels used for the advertising campaign, the advertising campaign to emphasize the merchant'"'"'s identity in at least one communication channel of the plurality of communication channels and emphases advertising data for the merchant'"'"'s products in another communication channel of the plurality of communication channels; and analyzing the advertising campaign and adjusting the advertising campaign within the advertising constraint of the merchant profile.
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Specification