Generating geographical keywords for geotargeting search engine-offered advertisements
First Claim
1. A computer-based method for use in geotargeting online advertisements to users of search engines, comprising:
- providing a geographic keyword generator running on a computer communicatively linked to a digital communications network;
providing a spatial database in data storage comprising a plurality of geographic keywords;
from a client node linked to the communications network, receiving a keyword request including location data for an advertiser;
operating the geographic keyword generator to generate a service area based on the location data, wherein the service area defines boundaries of a geographic area;
with the geographic keyword generator, retrieving a set of the geographic keywords from the spatial database associated with the service area; and
reporting the set of geographic keywords to the client node for use in the geotargeting of the online advertisements.
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Accused Products
Abstract
A computer-based method for use in geotargeting online ads to users of search engines by allowing comparison of user'"'"'s search terms with a set of geo-keywords. The method includes providing a geographic keyword generator on a server that is linked to the Internet. The method includes providing a spatial database storing classes of geographic keywords. The method continues with receiving a keyword request including a business address from a client node. The keyword generator determines a service area based on this location, and a set of geographic keywords is retrieved from the spatial database that are associated (e.g., within) the determined service area. This set of keywords is transmitted or reported to the client node (e.g., displayed in a web browser or user interface) for use in geotargeting of their online advertisements. The keyword request includes a business type, and the service area is sized based on the business type.
11 Citations
20 Claims
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1. A computer-based method for use in geotargeting online advertisements to users of search engines, comprising:
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providing a geographic keyword generator running on a computer communicatively linked to a digital communications network; providing a spatial database in data storage comprising a plurality of geographic keywords; from a client node linked to the communications network, receiving a keyword request including location data for an advertiser; operating the geographic keyword generator to generate a service area based on the location data, wherein the service area defines boundaries of a geographic area; with the geographic keyword generator, retrieving a set of the geographic keywords from the spatial database associated with the service area; and reporting the set of geographic keywords to the client node for use in the geotargeting of the online advertisements. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A method for targeting a website toward online searchers based on geographical information submitted to a search engine in an online search, comprising:
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receiving a keyword request with a keyword generator run by a processor of a computer, the keyword request including a geographic location associated with a service provider and a business type associated with the service provider; operating the keyword generator to determine a geographically defined service area for the service provider using the geographic location as a center point and using the business type to define a size of the service area; querying a spatial database using the service area to identify a set of geographic keyword phrases for the service area; transmitting the set of geographic keyword phrases to a client node; and providing a website on the Internet that has content including at least a portion of the set of geographic keyword phrases. - View Dependent Claims (12, 13, 14)
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15. A non-transitory computer readable medium for generating sets of geographic modifiers for use in geotargeting via a search engine, comprising:
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computer readable program code devices configured to cause a computer to effect generating a definition of a geographic service area for a business; computer readable program code devices configured to cause the computer to effect searching a spatial database comprising geo-keywords using the geographic service area to retrieve a set of geo-keywords associated the geographic service area; and
computer readable program code devices configured to cause the computer to effect reporting the set of geo-keywords to a client node. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification