Dual proprietary and universal mobile barcode reader

• US 8,827,147 B2
• Filed: 12/05/2012
• Issued: 09/09/2014
• Est. Priority Date: 08/04/2011
• Status: Expired due to Fees

• Current Assignee: Best Buzz
• Original Assignee: Best Buzz
• Inventors: Cameron, Jon, Brawdy, Howard
• Primary Examiner(s): Lee, Michael G
• Assistant Examiner(s): ELLIS, SUEZU Y
• Application Number:
  US13/706,049
• Publication Number:
  US 20130092733A1
• Time in Patent Office: 643 Days
• Field of Search: 235/454, 235/375, 23546208-46211, 235/383, 235/385, 705 2661- 2664
• US Class Current: 235/375
• CPC Class Codes: G06F 16/23 Updating
• CPC Class Codes: G06F 16/9554 by using bar codes

Abstract

A method of presenting content to viewers in a computer network environment which includes scanning a barcode (10) with a mobile device (100), retrieving content (130) directly associated with the barcode (10), and retrieving associated proprietary content (214). The dual content is then separately displayed on said mobile device (100).

Claims

1. A method for presenting a plurality of content on a mobile device in a computer network environment, the method comprising:

a. capturing a barcode with said mobile device;

b. decoding said barcode into an alphanumeric string on said mobile device;

c. transmitting, from said mobile device, said alphanumeric string to a code management platform on said computer network environment;

d. testing, at said code management platform, if said alphanumeric string is content natively hosted at the code management platform or points to a third-party content;

e. retrieving said third-party content if said testing determines the alphanumeric string points to said third-party content;

f. forwarding said third-party content to said mobile device if said testing determines the alphanumeric string points to said third-party content;

g. forwarding said natively hosted content to said mobile device if said testing determines the alphanumeric string is said natively hosted content;

h. displaying said natively hosted content or the third-party content on said mobile device;

i. forwarding, as a function of said alphanumeric string, a pairing of an associated content with instructions to load a separate associated content message on said mobile device;

whereby, the associated content message is simultaneously displayed with the natively hosted content or the third-party content on the mobile device.

2. A method of claim 1, wherein said code management platform comprises a plurality of computers.

3. A method of claim 1, wherein said code management platform comprises one computer.

4. A method of claim 1, wherein said alphanumeric string comprises an index.

5. A method of claim 1, wherein said alphanumeric string comprises a Universal Resource Locator.

6. A method of claim 1, wherein said associated content message is displayed as a button.