Generating a customer risk assessment using dynamic customer data
First Claim
1. A computer implemented method for generating a customer risk assessment score, the computer implemented method comprising:
- parsing dynamic data associated with a customer to identify patterns of events, wherein the dynamic data comprises data elements that are changing in real-time while the customer is shopping in a retail facility, wherein the data elements comprise customer behavior data and responses of the customer to items in the retail facility viewed by the customer;
analyzing, by a processor, the patterns of events to identify risk assessment factors for the customer, wherein the risk assessment factors include a speed at which the potential customer is walking, a determination that the customer is loitering or pacing, and a determination that the potential customer is carrying a bag;
dynamically performing a risk assessment analysis using the risk assessment factors for the customer to generate a risk assessment score for the customer while the customer is shopping in the retail facility, wherein the risk assessment score indicates a potential risk of shoplifting posed by the customer to the retail facility;
ranking the customer based on the risk assessment factors;
responsive to a determination that the risk assessment score is less than an lower threshold score, identifying the customer as a highly desirable customer and initiating aggressive marketing incentives targeted to the customer wherein initiating the aggressive marketing incentives further comprises notifying an employee associated with the retail facility to assist the customer; and
responsive to the risk assessment score indicating that the customer is the undesirable customer, initiating aggressive marketing disincentives targeted to the undesirable customer, wherein the aggressive marketing disincentives comprise creating a negative ambiance in an area of the retail facility associated with the customer.
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Accused Products
Abstract
A computer implemented method, apparatus, and computer usable program product for generating a customer risk assessment score. In one embodiment, the process parses dynamic data associated with a customer to identify patterns of events. The dynamic data comprises metadata describing an appearance and behavior of the customer. The patterns of events are analyzed to identify risk assessment factors for the customer. A risk assessment analysis is dynamically performed using the risk assessment factors for the customer to generate a risk assessment score for the customer while the customer is shopping in a retail facility. The risk assessment score indicates a potential risk posed by the customer to the retail facility.
250 Citations
25 Claims
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1. A computer implemented method for generating a customer risk assessment score, the computer implemented method comprising:
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parsing dynamic data associated with a customer to identify patterns of events, wherein the dynamic data comprises data elements that are changing in real-time while the customer is shopping in a retail facility, wherein the data elements comprise customer behavior data and responses of the customer to items in the retail facility viewed by the customer; analyzing, by a processor, the patterns of events to identify risk assessment factors for the customer, wherein the risk assessment factors include a speed at which the potential customer is walking, a determination that the customer is loitering or pacing, and a determination that the potential customer is carrying a bag; dynamically performing a risk assessment analysis using the risk assessment factors for the customer to generate a risk assessment score for the customer while the customer is shopping in the retail facility, wherein the risk assessment score indicates a potential risk of shoplifting posed by the customer to the retail facility; ranking the customer based on the risk assessment factors; responsive to a determination that the risk assessment score is less than an lower threshold score, identifying the customer as a highly desirable customer and initiating aggressive marketing incentives targeted to the customer wherein initiating the aggressive marketing incentives further comprises notifying an employee associated with the retail facility to assist the customer; and responsive to the risk assessment score indicating that the customer is the undesirable customer, initiating aggressive marketing disincentives targeted to the undesirable customer, wherein the aggressive marketing disincentives comprise creating a negative ambiance in an area of the retail facility associated with the customer. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A computer program product comprising:
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a non-transitory computer usable medium including computer usable program code for generating a customer risk assessment score, said computer program product comprising; computer usable program code for parsing dynamic data associated with a customer to identify patterns of events, wherein the dynamic data comprises data elements that are changing in real-time while the customer is shopping in a retail facility, wherein the data elements comprise customer behavior data and responses of the customer to items in the retail facility viewed by the customer; computer usable program code for analyzing the patterns of events to identify risk assessment factors for the customer, wherein the risk assessment factors include a speed at which the potential customer is walking, a determination that the customer is loitering or pacing, and a determination that the potential customer is carrying a bag; computer usable program code for dynamically performing a risk assessment analysis using the risk assessment factors for the customer to generate a risk assessment score for the customer while the customer is shopping in the retail facility, wherein the risk assessment score indicates a potential risk of shoplifting posed by the customer to the retail facility; computer usable program code for ranking the customer based on the risk assessment factors; computer usable program code, responsive to a determination that the risk assessment score is less than an lower threshold score, for identifying the customer as a highly desirable customer and initiating aggressive marketing incentives targeted to the customer wherein initiating the aggressive marketing incentives further comprises notifying an employee associated with the retail facility to assist the customer; and computer usable program code responsive to the risk assessment score indicating that the customer is the undesirable customer, for initiating aggressive marketing disincentives targeted to the undesirable customer, wherein the aggressive marketing disincentives comprise creating a negative ambiance in an area of the retail facility associated with the customer. - View Dependent Claims (15, 16, 17, 18, 19, 20)
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21. A data processing system for generating a customer risk assessment score, the data processing system comprising:
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a bus system; a communications system connected to the bus system; a memory connected to the bus system, wherein the memory includes computer usable program code; and a processing unit connected to the bus system, wherein the processing unit executes the computer usable program code to parse dynamic data associated with a customer to identify patterns of events, wherein the dynamic data comprises data elements that are changing in realtime while the customer is shopping in a retail facility, wherein the data elements comprise customer behavior data and responses of the customer to items in the retail facility viewed by the customer;
analyze the patterns of events to identify risk assessment factors for the customer, wherein the risk assessment factors include a speed at which the potential customer is walking, a determination that the customer is loitering or pacing, and a determination that the potential customer is carrying a bag;
dynamically perform a risk assessment analysis using the risk assessment factors for the customer to generate a risk assessment score for the customer while the customer is shopping in the retail facility, wherein the risk assessment score indicates a potential risk of shoplifting posed by the customer to the retail facility;
rank the customer based on the risk assessment factors;
in response to a determination that the risk assessment score is less than an lower threshold score, identify the customer as a highly desirable customer and initiate aggressive marketing incentives targeted to the customer wherein initiating the aggressive marketing incentives further comprises notifying an employee associated with the retail facility to assist the customer; and
in response to the risk assessment score indicating that the customer is the undesirable customer, initiate aggressive marketing disincentives targeted to the undesirable customer, wherein the aggressive marketing disincentives comprise creating a negative ambiance in an area of the retail facility associated with the customer. - View Dependent Claims (22)
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23. A system for generating a customer risk assessment score, the system comprising:
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an analysis server, wherein the analysis server parses dynamic data associated with a customer to identify patterns of events and analyze the patterns of events to identify risk assessment factors for the customer, wherein the dynamic data comprises data elements that are changing in real-time while the customer is shopping in a retail facility, wherein the data elements comprise customer behavior data and responses of the customer to items in the retail facility viewed by the customer; a risk assessment engine, wherein the risk assessment engine dynamically performs a risk assessment analysis using the risk assessment factors for the customer to generate a risk assessment score for the customer while the customer is shopping in the retail facility, wherein the risk assessment score indicates a potential risk of shoplifting posed by the customer to the retail facility; a disincentives generating engine, wherein the disincentives generating engine initiates actions to deter the potential customer from entering the retail facility in response to the ranking indicating that the potential customer poses the possible risk, and initiate aggressive marketing disincentives targeted to the undesirable customer responsive to the risk assessment score indicating that the customer is the undesirable customer, wherein the aggressive marketing disincentives comprise creating a negative ambiance in an area of the retail facility associated with the customer; and an incentives generating engine, wherein the incentives generating engine initiates aggressive marketing incentives targeted to the customer responsive to a determination that the risk assessment score is less than an lower threshold score, identify the customer as a highly desirable customer, wherein initiating the aggressive marketing incentives further comprises notifying an employee associated with the retail facility to assist the customer. - View Dependent Claims (24, 25)
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Specification