Method and system for providing localized advertisement information using a set top box

• US 8,832,733 B2
• Filed: 12/17/2008
• Issued: 09/09/2014
• Est. Priority Date: 12/17/2008
• Status: Active Grant

• Current Assignee: Verizon Patent and Licensing Incorporated (Verizon Communications Inc.)
• Original Assignee: Verizon Patent and Licensing Incorporated (Verizon Communications Inc.)
• Inventors: Pandey, Siddharth
• Primary Examiner(s): EKPO, NNENNA NGOZI
• Application Number:
  US12/337,359
• Publication Number:
  US 20100153991A1
• Time in Patent Office: 2,092 Days
• Field of Search: 725 32- 36, 705/14.25, 705/14.4, 705 1453- 1455, 705/14.58, 705/14.66, 705/14.67
• US Class Current: 725/34
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04N 21/26603 for automatically generating descriptors from content, e.g. when it is not made available by its provider, using content analysis techniques
• CPC Class Codes: H04N 21/4524 involving the geographical location of the client retrieval from the Internet by querying based on geographical locations G06F16/9537; systems specially adapted for using geographical information in broadcast systems H04H60/70; protocols in which the network application is adapted for the location of the user terminal in communication control or processing H04L67/52; services making use of the location of users or terminals in wireless networks H04W4/02; locating users or terminals in wireless networks H04W64/00
• CPC Class Codes: H04N 21/47815 Electronic shopping payment schemes, payment architectures or payment protocols for electronic shopping systems G06Q20/12
• CPC Class Codes: H04N 21/6581 Reference data, e.g. a movie identifier for ordering a movie or a product identifier in a home shopping application
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/163 by receiver means only

Abstract

A system and method in accordance with exemplary embodiments may receive, at a server, user profile data associated with one or more set top boxes via a network. The system and method may then search for and select local advertisement content based on at least the user profile data. Further, the system and method may transmit, to the one or more set top boxes, the selected local advertisement content.

Claims

1. A method, comprising:

receiving, at a server, user profile data associated with a set top box via a network, wherein the user profile data comprises user interest information and location information associated with a user and wherein the user interest information comprises information indicating a user'"'"'s preferred day and time of advertisement, information based on a user'"'"'s viewing habits related to advertising, information indicating the amount of time the user changes the channel from one or more advertisements, and information indicating the amount of time the user watches an advertisement to completion;

searching for local advertisement content by comparing at least the location information of the user profile data with location information associated with a plurality of advertisement content;

selecting local advertisement content based on the comparison and the user profile data;

associating the selected local advertisement content with linear content based on at least product location information of corresponding advertisement content and a subject area of the linear content; and

transmitting, to the set to box, the selected local advertisement content and the linear content.

2. The method of claim 1, further comprising receiving, from one or more advertisement systems, advertisement content.

3. The method of claim 1, wherein the network comprises a passive optical network (PON).

4. A non-transitory computer readable media comprising code to perform the acts of the method of claim 1.

8. The method of claim 1, wherein the user'"'"'s viewing habits related to advertising is determined from an advertising log.

9. The method of claim 8, wherein the advertising log comprises at least one of advertisement data associated with the amount of advertisements a user has watched, the type of advertisements the user watches, the amount of time a user changes the channel from one or more advertisements, the amount of time a user watches an advertisement to completion, or any other advertisement data associated with identifying user preferences from the user'"'"'s viewing habits related to advertisements.

10. The method of claim 1, wherein the user interest information further comprises a duration of time associated with a channel change, the name of a program changed to, and the name of a program changed from.

11. The method of claim 1, wherein the user interest information further comprises:

television programs recorded, tagged favorite channels, tagged favorite programs, movies purchased, queries searched, and a series recording priority.

12. The method of claim 1, wherein selecting local advertisement content based on the comparison and the user profile data comprises:

further comparing the user interest information to at least one datum associated with the local advertisement content;

determining that the at least one datum associated with the local advertisement content results in a match value that is greater than a match threshold, wherein the match value is based on the user interest information; and

selecting the local advertisement content based on the determination that the match value of the at least one datum associated with the local advertisement is greater than the match threshold.

13. The method of claim 12, wherein the match threshold is a fuzzy logic match threshold.

5. A system, comprising:

a user profile module for receiving, at a server, user profile data associated with a set top box via a network, wherein the user profile data comprises user interest information and location information associated with a user, and wherein the user interest information comprises information indicating a user'"'"'s preferred day and time of advertisement, information based on a user'"'"'s viewing habits related to advertising, information indicating the amount of time the user changes the channel from one or more advertisements, and information indicating the amount of time the user watches an advertisement to completion

a local advertisement content module for searching for local advertisement content by comparing at least the location information of the user profile data with location information associated with a plurality of advertisement content, selecting local advertisement content based on at least the comparison and the user profile data, and associating the local advertisement content with linear content based on location information of corresponding advertisement content and a subject area of the linear content; and

a communication module for transmitting, to the set to box, the selected local advertisement content and the linear content.

6. The system of claim 5, wherein the local advertisement module further receives, from one or more advertisement systems, advertisement content.

7. The system of claim 5, wherein the network comprises a passive optical network (PON).