Alternative advertising in prerecorded media

• US 8,837,920 B2
• Filed: 09/13/2012
• Issued: 09/16/2014
• Est. Priority Date: 04/03/2001
• Status: Expired due to Fees

• Current Assignee: Prime Research Alliance E, LLC
• Original Assignee: Prime Research Alliance E., Inc.
• Inventors: Deitrich, Robert F., Eldering, Charles A., Ryder, Douglas J., Lustig, Herbert M., Plotnick, Michael A.
• Primary Examiner(s): NGUYEN, HUY THANH
• Application Number:
  US13/612,973
• Publication Number:
  US 20130101272A1
• Time in Patent Office: 733 Days
• US Class Current: 386/345
• CPC Class Codes: G11B 27/005 Reproducing at a different information rate from the information rate of recording for television signals H04N5/783
• CPC Class Codes: G11B 27/036 Insert-editing
• CPC Class Codes: H04N 21/23424 involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
• CPC Class Codes: H04N 21/234381 by altering the temporal resolution, e.g. decreasing the frame rate by frame skipping
• CPC Class Codes: H04N 21/252 Processing of multiple end-users' preferences to derive collaborative data
• CPC Class Codes: H04N 21/25435 involving characteristics of content or additional data, e.g. video resolution or the amount of advertising
• CPC Class Codes: H04N 21/262 Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists scheduling strategies for dispatcher in multiprogramming arrangements G06F9/4881; arrangements for scheduling broadcast services or broadcast-related services H04H60/06; flow control in packet networks H04L47/10; establishing a time schedule or organising the servicing of application requests H04L67/62
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/2747 Remote storage of video programs received via the downstream path, e.g. from the server
• CPC Class Codes: H04N 21/4147 PVR [Personal Video Recorder] H04N5/76 takes precedence ; arrangements for broadcast with accumulation-type receivers H04H20/40
• CPC Class Codes: H04N 21/4312 involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
• CPC Class Codes: H04N 21/4314 for fitting data in a restricted space on the screen, e.g. EPG data in a rectangular grid
• CPC Class Codes: H04N 21/4331 Caching operations, e.g. of an advertisement for later insertion during playback
• CPC Class Codes: H04N 21/440236 by media transcoding, e.g. video is transformed into a slideshow of still pictures, audio is converted into text
• CPC Class Codes: H04N 21/440281 by altering the temporal resolution, e.g. by frame skipping television signal recording using magnetic recording on tape for reproducing at a rate different from the recording rate H04N5/783
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/458 Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations arrangements for replacing or switching information during the broadcast or during the distribution H04H20/10
• CPC Class Codes: H04N 21/47202 for requesting content on demand, e.g. video on demand
• CPC Class Codes: H04N 21/47214 for content reservation or setting reminders; for requesting event notification, e.g. of sport results or stock market stock exchange data over packet-switching network H04L12/1804; push services over packet-switching network H04L12/1859; notification of incoming messages in packet switching networks H04L51/224
• CPC Class Codes: H04N 21/47217 for controlling playback functions for recorded or on-demand content, e.g. using progress bars, mode or play-point indicators or bookmarks specific graphical features in visual interfaces H04N21/4312
• CPC Class Codes: H04N 21/478 : Supplemental services, e.g. displaying phone caller identification, shopping application
• CPC Class Codes: H04N 21/60 : Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client , e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client
• CPC Class Codes: H04N 21/812 : involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/858 : Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot
• CPC Class Codes: H04N 21/8586 : by using a URL processing chained hypermedia data for information retrieval G06F16/94; information retrieval from the Internet by using URLs G06F16/955; URL in broadcast information H04H20/93; Web-based protocols H04L67/02
• CPC Class Codes: H04N 5/445 : for displaying additional information H04N5/50 takes precedence
• CPC Class Codes: H04N 5/76 : Television signal recording
• CPC Class Codes: H04N 5/781 : on disks or drums
• CPC Class Codes: H04N 5/783 : Adaptations for reproducing at a rate different from the recording rate
• CPC Class Codes: H04N 5/85 : on discs or drums
• CPC Class Codes: H04N 7/17318 : Direct or substantially direct transmission and handling of requests
• CPC Class Codes: H04N 9/8042 : involving data reduction
• CPC Class Codes: H04N 9/87 : Regeneration of colour television signals H04N9/80 takes precedence

Abstract

Presenting viewers with an alternative brief version of a recorded advertisement when they choose to fast-forward through or skip (or any other trick play event) the recorded advertisement. The alternative advertisement may be displayed instead of or in conjunction with the recorded advertisement (i.e., fast-forwarding advertisement is displayed in one portion of the screen (i.e., background or portion of a split screen) and the alternative brief version is displayed in another portion). The alternative brief version of the advertisement (trick play advertisement) may be a marketing message that is a static screen presenting a logo or a portion of the recorded advertisement, or may be a condensed version of the actual advertisement. The trick play advertisements may be targeted. An alternate or entirely unrelated advertisement can also be displayed as the trick play advertisement.

Claims

1. A method of delivering targeted advertising to a user of a stored video system, the method comprising:

providing a video for playback to the user, the video including programming content and at least one advertising segment;

detecting a trick play command corresponding to the at least advertising segment; and

in response to the trick play command, presenting an alternative advertisement such that at least a portion of the at least one advertising segment remains visible to the user after initiation of the trick, play command and is displayed in combination with the video for playback, the alternative advertisement including interactive content and the advertising content is selected, from a source other than the video for playback.

2. The method claim 1, wherein the interactive content comprises a hyperlink to information related to the alternative advertisement.

3. The method of claim 1, wherein the interactive content is displayed for a period of time less than the duration of the alternative advertisement.

4. The method of claim 1, wherein the alternative advertisement is superimposed over the at least one advertising segment.

5. The method of claim 1, wherein the alternative advertisement is a shortened version of the at least one advertising segment.

6. The method of claim 1, wherein the alternative advertisement is generated from a combination of still images and video from the at least one advertisement segment.

7. A method of delivering targeted advertising to a user of a stored video system, the method comprising:

providing a video for playback to the user, the video including programming content and at least one advertising segment;

detecting a trick play command corresponding to the at least one advertising segment; and

in response to the trick play command, presenting an alternative advertisement, wherein the alternative advertisement is selected from a source other than the video for playback, is displayed in combination with the video for playback, and includes interactive content.

8. The method of claim 7, further comprising:

in response to the trick play command, presenting the user with a plurality of alternative advertisement opportunities, wherein the alternative advertisement that is presented corresponds to the selected advertisement opportunity.

9. The method of claim 7, wherein the interactive content comprises a hyperlink to information related to the alternative advertisement.

10. The method of claim 7, further comprising:

presenting a hyperlink to information in conjunction with the alternative advertisement.

11. The method of claim 7, wherein the user is a subscriber.

12. A system for delivering targeted advertising to a user, the system comprising:

a video playback component configured to display video to the user, the video including programming content and at least one advertising segment; and

a processing component configured to detect a trick play command corresponding to the at least one advertising segment, and, in response to the trick play command, present an alternative advertisement, wherein the alternative advertisement is selected from a source other than the display video to the user, is displayed in combination with the display video to the user, and includes interactive content.

13. A method of delivering targeted advertising to a user of a stored video system, the method comprising:

detecting a first trick-play command during playback of a first advertisement;

displaying an alternative advertisement to the subscriber in response to the first trick-play command, wherein the alternative advertisement is selected from a source other than a video that includes programming content and at least one advertising segment, is displayed in combination with the video to the user, and includes interactive content;

detecting a second trick-play command prior to the complete display of the alternative advertisement;

automatically continuing display of the alternative advertisement until the alternative advertisement has been completely displayed; and

returning to display of recorded programming at the end of the alternative advertisement.

14. The method of claim 13, wherein said displaying includes superimposing the alternative advertisement over the first advertisement.

15. The method of claim 13, wherein the alternative advertisement is generated from one or more frames of the first advertisement.

16. The method of claim 13, wherein the alternative advertisement is generated from a combination of still images and video from the first advertisement.

17. The method of claim 13, wherein the alternative advertisement comprises frames from the first advertisement displayed in a different order than specified in the first advertisement.