Targeted advertising in mobile devices
First Claim
Patent Images
1. A method, comprising:
- analyzing, using a processing unit, interactions between a plurality of device users;
identifying, using the processing unit, selected device users, of the plurality of device users, as members of a virtual group based on the analyzing,where identifying the selected device users as members of the virtual group includes;
identifying a call being placed between a first one of the plurality of device users and one or more second ones of the plurality of device users, andidentifying the selected device users based on the call, the selected device users including the first one of the plurality of device users and the one or more second ones of the plurality of device users;
identifying, using the processing unit, one or more attributes, characteristics, or actions, that a sub-set of the members of the virtual group have in common, that relate to one or more goods or services, for sale;
targeting, using the processing unit, one or more advertisements, related to the one or more goods or services, for sale, to devices associated with other members of the virtual group that are not included in the sub-set of the members based on the one or more identified attributes, characteristics, or actions; and
sending, using the processing unit, the targeted advertisements, related to the one or more goods or services, for sale, to devices associated with other members of the virtual group that are not included in the sub-set of the members based on the targeting.
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Abstract
A system may identify selected device users of multiple device users as members of a virtual group. The system may identify attributes, characteristics or actions that a sub-set of members of the virtual group may have in common that may be related to goods and/or services for sale. The system may send advertisements related to the goods or services to devices associated with other members of the group not included in the sub-set of members.
48 Citations
26 Claims
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1. A method, comprising:
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analyzing, using a processing unit, interactions between a plurality of device users; identifying, using the processing unit, selected device users, of the plurality of device users, as members of a virtual group based on the analyzing, where identifying the selected device users as members of the virtual group includes; identifying a call being placed between a first one of the plurality of device users and one or more second ones of the plurality of device users, and identifying the selected device users based on the call, the selected device users including the first one of the plurality of device users and the one or more second ones of the plurality of device users; identifying, using the processing unit, one or more attributes, characteristics, or actions, that a sub-set of the members of the virtual group have in common, that relate to one or more goods or services, for sale; targeting, using the processing unit, one or more advertisements, related to the one or more goods or services, for sale, to devices associated with other members of the virtual group that are not included in the sub-set of the members based on the one or more identified attributes, characteristics, or actions; and sending, using the processing unit, the targeted advertisements, related to the one or more goods or services, for sale, to devices associated with other members of the virtual group that are not included in the sub-set of the members based on the targeting. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A method, comprising:
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selecting, using a processing unit, a plurality of first mobile device users as targets of advertisements based on one or more actions of a second mobile device user, where the second mobile device user is different than the selected first mobile device users, and where the one or more actions of the second mobile device user include at least one of; bringing a mobile device associated with the second mobile device user to a same geographic location as a plurality of mobile devices associated with the plurality of first mobile device users, within a given time period, or placing one or more calls to the plurality of mobile devices associated with the plurality of first mobile device users; analyzing, using the processing unit, one or more of attributes, characteristics, or actions that the first mobile device users and the second mobile device user have in common; identifying, using the processing unit, a plurality of goods or services, for sale, that are related to the analyzed attributes, characteristics, or actions, based on the analyzing; and sending, using the processing unit, one or more advertisements, related to the identified plurality of goods or services, for sale, to one or more of the plurality of mobile devices associated with the first mobile device users. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18)
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19. A system, comprising:
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an interface to; receive data related to actions of a plurality of mobile device users, receive a plurality of advertisements, from one or more advertisers, related to goods or services for sale; and a processing unit to; identify selected mobile device users, of the plurality of mobile device users, as members of a virtual group based on the actions, where the actions include placing one or more calls between at least one of the plurality of mobile device users and at least another one of the plurality of mobile device users, and where the identified selected mobile device users include the at least one of the plurality of mobile device users and the at least another one of the plurality of mobile device users, identify attributes, characteristics, or actions, that a sub-set of the members of the virtual group have in common, that relate to one or more of the plurality of advertisements, where the interface is further to send the one or more of the plurality of advertisements related to the goods or services to mobile devices associated with other members of the group not included in the sub-set of members. - View Dependent Claims (20, 21, 22, 23, 24)
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25. A system, comprising:
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means for identifying selected device users of a plurality of device users, as members of a virtual group, where the means for identifying the selected device users includes; means for identifying a first one of the plurality of device users and one or more second ones of the plurality of device users based a telephone call placed between the first one of the plurality of device users and the one or more second ones of the plurality of device users, and at least one of; means for identifying one or more of the plurality of device users in image data or video data, or means for identifying one or more of the plurality of device users included in a calendar application, where the selected device users include the identified devices users, and where at least one of the member of the virtual group is a target for one or more advertisements related to goods or services, for sale; means for identifying attributes, characteristics, or actions that a sub-set of members of the virtual group may have in common that may be related to a plurality of goods or services for sale; and means for sending advertisements related to the plurality of goods or services to devices associated with other members of the group not included in the sub-set of members. - View Dependent Claims (26)
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Specification