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System and method for measuring the effectiveness of an on-line advertisement campaign

  • US 8,838,560 B2
  • Filed: 03/21/2007
  • Issued: 09/16/2014
  • Est. Priority Date: 08/25/2006
  • Status: Active Grant
First Claim
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1. A computer program product, comprising a non-transitory computer readable medium having a computer readable program code embodied therein, said computer readable program code adapted to be executed to implement a method, comprising:

  • classifying each of a plurality of websites using at least one of a plurality of classifications;

    acquiring data associated with the plurality of websites, wherein the data includes data pertaining to one or more ranked positions within a range of ranked positions that are associated with the plurality of websites and associated with one or more search engine results with respect to one or more keywords;

    wherein the data pertaining to the one or more ranked positions includes a first number of ranked positions associated with a subset of the one or more websites; and

    analyzing the data to achieve a result.

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