Customization of search results for search queries received from third party sites
First Claim
1. A computer-implemented method comprising:
- receiving a query submitted by a user through a search query interface of a web page associated with a third party;
analyzing content of the web page through which the user submitted the query;
determining a topic associated with the third party based on analyzing the content of the web page through which the user submitted the query;
storing, in a profile for the web page, data indicating the topic;
receiving data identifying (i) documents that are responsive to the query and (ii) an information retrieval score for each of the documents;
determining that one or more of the documents are associated with the topic indicated by the profile for the web page; and
adjusting a respective information retrieval score for the one or more of the documents that are determined to be associated with the topic.
2 Assignments
0 Petitions
Accused Products
Abstract
A third party website provides a search interface to a general search engine. A site profile of the third party website describes various topics, keywords, or domains that are potentially relevant or of interest to users who access the third party website. The topics are associated with a topical directory, with domains associated with each topic; the domains in a given topic are given various weightings. When a search is submitted to the general search engine from the third party website via the search interface, the general search engine uses the site profile to customize the search results. The search results are customized by weighting the ranking of documents from websites associated with the topics in the site profile. The site profile can be manually or automatically constructed.
80 Citations
36 Claims
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1. A computer-implemented method comprising:
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receiving a query submitted by a user through a search query interface of a web page associated with a third party; analyzing content of the web page through which the user submitted the query; determining a topic associated with the third party based on analyzing the content of the web page through which the user submitted the query; storing, in a profile for the web page, data indicating the topic; receiving data identifying (i) documents that are responsive to the query and (ii) an information retrieval score for each of the documents; determining that one or more of the documents are associated with the topic indicated by the profile for the web page; and adjusting a respective information retrieval score for the one or more of the documents that are determined to be associated with the topic. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A system comprising:
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one or more computers and one or more storage devices storing instructions that are operable, when executed by the one or more computers, to cause the one or more computers to perform operations comprising; receiving a query submitted by a user through a search query interface of a web page associated with a third party; analyzing content of the web page through which the user submitted the query; determining a topic associated with the third party based on analyzing the content of the web page through which the user submitted the query; storing, in a profile for the web page, data indicating the topic; receiving data identifying (i) documents that are responsive to the query and (ii) an information retrieval score for each of the documents; determining that one or more of the documents are associated with the topic indicated by the profile for the web page; and adjusting a respective information retrieval score for the one or more of the documents that are determined to be associated with the topic. - View Dependent Claims (16, 17, 18, 19, 20, 21, 22, 23, 24, 25)
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26. A non-transitory computer storage medium storing a computer program, the program comprising instructions that when executed by one or more computers cause the one or more computers to perform operations comprising:
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receiving a query submitted by a user through a search query interface of a web page associated with a third party; analyzing content of the web page through which the user submitted the query; determining a topic associated with the third party based on analyzing the content of the web page through which the user submitted the query; storing, in a profile for the web page, data indicating the topic; receiving data identifying (i) documents that are responsive to the query and (ii) an information retrieval score for each of the documents; determining that one or more of the documents are associated with the topic indicated by the profile for the web page; and adjusting a respective information retrieval score for the one or more of the documents that are determined to be associated with the topic. - View Dependent Claims (27, 28, 29, 30, 31, 32, 33, 34, 35, 36)
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Specification