Methods and apparatuses to connect users of mobile devices to advertisers

• US 8,843,107 B2
• Filed: 02/06/2008
• Issued: 09/23/2014
• Est. Priority Date: 02/08/2007
• Status: Active Grant

• Current Assignee: Thryv, Inc. (Mudrick Capital Management LP)
• Original Assignee: Yp Interactive LLC
• Inventors: Altberg, Ebbe, Faber, Scott, Hirson, Ron, Van Der Linden, Sean, Manca, Paul G.
• Primary Examiner(s): Faragalla, Michael
• Assistant Examiner(s): AU, SCOTT D
• Application Number:
  US12/027,208
• Publication Number:
  US 20080194260A1
• Time in Patent Office: 2,421 Days
• Field of Search: 455/406, 455/414.2, 455/414.3, 455/456.1, 455/456.2, 455/456.3, 455/456, 455/5, 455/456.6
• US Class Current: 455/406
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

Methods and apparatuses to connect a user of a telephony device to a selected one of service providers of a predefined category. One embodiment includes: providing a user interface element on a dial interface of a telephonic device to represent a communication reference associated with a pre-defined category of services; and responsive to a user selection of the user interface element, initiating a request from the telephonic device using the communication reference for a telephone connection to a service provider of the pre-defined category; where the service provider is to be selected from a plurality of service providers of the pre-defined category in response to the request and to be charged in response to a telephone lead connected to the service provider.

Claims

1. A method, comprising:

providing, by a connection server, a user interface element to a mobile communication device, the user interface element for display on a user interface of the mobile communication device, wherein the user interface element represents a communication reference associated with a predefined category of services;

receiving, from the mobile communication device, a communication request associated with the communication reference;

in response to the communication request, selecting, by the connection server, a service provider from a plurality of service providers for the predefined category of services, wherein the selected service provider has offered a highest bid to handle the communication request;

connecting the mobile communication device to the selected service provider; and

charging the selected service provider for the connection based on the selected service provider'"'"'s bid.

2. The method of claim 1, wherein the mobile communication device comprises a cellular phone.

3. The method of claim 2, further comprising:

determining, by the connection server, a location of the cellular phone; and

selecting the advertised service provider based at least partially on the location of the cellular phone.

4. The method of claim 3, wherein determining of the location of the cellular phone includes determining at least one of:

the location of the cellular phone according to a location of a cell tower in communication with the cellular phone;

the location of the cellular phone via an interactive voice response system;

the location of the cellular phone according to a phone number of the cellular phone;

the location of the cellular phone based on an internet protocol address associated the cellular phone; and

the location of the cellular phone based on a map displayed on the cellular phone.

5. The method of claim 2, wherein the user interface element displays the pre-defined category of services together with a display of a dial interface via a screen of the user interface of the cellular phone.

6. The method of claim 5, wherein the dial interface comprises a display of a dial pad on the screen of the cellular phone.

7. The method of claim 5, wherein the user interface element is static as a permanent part of the dial interface.

8. The method of claim 5, wherein the screen comprises a touch screen;

and the pre-defined category of services is selectable via the touch screen.

9. The method of claim 5, wherein the user interface element is selectable via one of a pre-defined switch on the cellular phone and a predefined button display on the touch screen.

10. The method of claim 9, wherein the user interface element is selectable via pressing and holding the one of the switch and the button display for a period of time.

11. The method of claim 5, wherein the user interface element is selectable via pressing less than four of a group consisting of switches and button displays on the cellular phone after the user interface element is displayed.

12. The method of claim 1, the communication reference comprises one of:

a telephone number without an extension, a telephone number with an extension, a voice over Internet protocol telephonic reference, and a session initiation protocol universal resource identifier.

13. The method of claim 1, wherein the communication request comprises a request for a callback to the mobile communication device for a connection with the service provider.

14. The method of claim 1, further comprising:

responsive to the communication request, providing, by the connection server, an advertisement for the selected service provider to the mobile communication device, wherein the advertisement includes the communication reference.

15. The method of claim 14, further comprising:

displaying the advertisement while connecting the mobile communication device to the selected service provider.

16. The method of claim 14, further comprising:

responsive to a user selection of the advertisement, establishing a connection between the mobile communication device and the selected service provider.

17. The method of claim 1, wherein connecting the mobile communication device to the selected service provider includes:

establishing a first voice over Internet protocol call with a telecommunication carrier which bridges the first voice over Internet protocol call to the mobile communication device;

establishing a second voice over Internet protocol call with a telecommunication carrier which bridges the second voice over Internet protocol call to a public switched telephone network used by the selected service provider; and

connecting the first and second voice over Internet protocol calls.

18. The method of claim 17, wherein a first virtual softphone bridges the first voice over Internet protocol call to the mobile communication device, a second virtual softphone bridges the second voice over Internet protocol call onto the public switched telephone network used by the selected service provider, and connecting the first and second voice over Internet protocol calls includes directing the first and second softphones to establish a direct media connection.

19. A tangible machine readable medium storing instructions that, when executed by a connection server, cause the connection server to:

provide a user interface element to a mobile communication device, the user interface element for display on a user interface of the mobile communication device, wherein the user interface element represents a communication reference associated with a predefined category of services;

receive, from the mobile communication device, a communication request associated with the communication reference;

in response to the communication request, select a service provider from a plurality of service providers for the predefined category of services, wherein the selected service provider has offered a highest bid to handle the communication request;

connect the mobile communication device to the selected service provider; and

charge the selected service provider for the connection based on the selected service provider'"'"'s bid.

20. A system, comprising:

at least one processor; and

a memory storing instructions that, when executed by the at least one processor, cause the system to;

provide a user interface element to a mobile communication device, the user interface element for display on a user interface of the mobile communication device, wherein the user interface element represents a communication reference associated with a predefined category of services;

receive, from the mobile communication device, a communication request associated with the communication reference;

in response to the communication request, select a service provider from a plurality of service providers for the predefined category of services, wherein the selected service provider has offered a highest bid to handle the communication request;

connect the mobile communication device to the selected service provider; and

charge the selected service provider for the connection based on the selected service provider'"'"'s bid.