Method and system for improved mobile device advertisement

• US 8,843,393 B2
• Filed: 10/26/2009
• Issued: 09/23/2014
• Est. Priority Date: 11/18/2008
• Status: Expired due to Fees

• Current Assignee: Newscycle Mobile Incorporated
• Original Assignee: DoApp Incorporated (Naviga Inc.)
• Inventors: Beavers, Wade, Borrillo, David, Sriver, Joseph
• Primary Examiner(s): Sittner, Matthew T
• Application Number:
  US12/606,008
• Publication Number:
  US 20100125500A1
• Time in Patent Office: 1,793 Days
• Field of Search: None
• US Class Current: 705/14.4
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0253 During e-commerce, i.e. online transactions

Abstract

A method and system for displaying targeted advertisements. The method includes executing a monitoring application on a mobile device, the mobile device configured with a sensor. The method includes detecting a start of a user purchase decision making process via a sensor reading, wherein the sensor reading includes at least one of: a search query, a user command for the mobile device, a user geographical location, a local time, a user phone call, a user local environment, and a user behavior history. The method includes selecting a relevant ad based on the start of the user purchase decision making process and the sensor reading. The method includes displaying the selected ad to the user during the user purchase decision making process.

Claims

1. A method for displaying targeted advertisements, comprising:

executing a monitoring application on a mobile device, the mobile device configured with a sensor;

detecting a start of a user purchase decision making process via a sensor reading, wherein the sensor reading includes a user phone call;

selecting a relevant ad based on the start of the user purchase decision making process and the sensor reading;

displaying the selected ad to the user during the user purchase decision making process.

2. The method of claim 1, wherein the ad is an inducement for a similar product when the user is deciding to purchase a competing product.

3. The method of claim 1, wherein the ad is for a recommended product related to the user purchase decision making process.

4. The method of claim 1, wherein an indication of the start of the user purchase decision making process and the sensor reading is transmitted to a server.

5. The method of claim 4, wherein

the sensor reading is transmitted to a server, and

the relevant ad is selected by the server and transmitted to the mobile device for display.

6. The method of claim 5, where user identifiable information is secured via encryption.

7. The method of claim 1, wherein the ad is selected from a data store of pre-approved ads and each of the pre-approved ads includes a corresponding data entry, the data entry includes trigger conditions defined by the user.

8. A system for displaying targeted advertisements, comprising:

a processor, the processor configured to

execute a monitoring application on a mobile device, the mobile device configured with a sensor,

detect a start of a user purchase decision making process via a sensor reading, wherein the sensor reading includes a user phone call,

select a relevant ad based on the start of the user purchase decision making process and the sensor reading,

determine if trigger conditions defined by the user and included in a data entry corresponding to the relevant ad are met; and

displaying the selected ad to the user during the user purchase decision making process.

9. The system of claim 8, wherein the ad is an inducement for a similar product when the user is deciding to purchase a competing product.

10. The system of claim 8, wherein the ad is for a recommended product related to the user purchase decision making process.

11. The system of claim 8, wherein an indication of the start of the user purchase decision making process and the sensor reading is transmitted to a server.

12. The system of claim 11, wherein

the sensor reading is transmitted to a server, and

the relevant ad is selected by the server and transmitted to the mobile device for display.

13. The system of claim 12, where user identifiable information is secured via encryption.

14. The system of claim 8, wherein the ad is selected from a data store of preapproved ads and each of the pre-approved ads includes the corresponding data entry, the data entry includes the trigger conditions.

15. A computer-readable storage medium including instructions adapted to execute a method for displaying targeted advertisements, comprising:

executing a monitoring application on a mobile device, the mobile device configured with a sensor;

detecting a start of a user purchase decision making process via a sensor reading, wherein the sensor reading includes a user phone call;

selecting a relevant ad based on the start of the user purchase decision making process and the sensor reading;

determining if trigger conditions included in a data entry are met; and

displaying the selected ad to the user during the user purchase decision making process.

16. The medium of claim 15, wherein the ad is an inducement for a similar product when the user is deciding to purchase a competing product.

17. The medium of claim 15, wherein the ad is for a recommended product related to the user purchase decision making process and the ad is selected from a data store of pre-approved ads and each of the pre-approved ads includes the corresponding data entry, and wherein the trigger conditions are defined by the user.

18. The medium of claim 15, wherein an indication of the start of the user purchase decision making process and the sensor reading is transmitted to a server.

19. The medium of claim 18, wherein

the sensor reading is transmitted to a server, and

the relevant ad is selected by the server and transmitted to the mobile device for display.

20. The medium of claim 19, where user identifiable information is secured via encryption.