Identifier matching exchange

• US 8,843,514 B1
• Filed: 08/31/2012
• Issued: 09/23/2014
• Est. Priority Date: 08/31/2012
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Moonka, Rajas, Spencer, Scott
• Primary Examiner(s): Cao, Phuong Thao
• Application Number:
  US13/601,807
• Time in Patent Office: 753 Days
• Field of Search: 707/769, 707/758, 707/E17.124
• US Class Current: 707/769
• CPC Class Codes: G06F 16/95 Retrieval from the web

Abstract

A computerized method, system for, and computer-readable medium operable to: initiate an algorithmic model with a query. The method comprises sending a match-coding request using the query in the algorithmic model. Use the match-coding request to identify a first identifier (ID) from a first domain. The method comprises mapping the first ID from the first domain in a same browser to a matching second ID in a second domain. The method comprises returning the matched IDs to at least one domain owner associated with the match-coding request.

Claims

1. A computerized method for cross-domain matching of identifiers, comprising:

initiating, using one or more processors, on a first domain, an algorithmic model with a query, the algorithmic model associated with an identifier matching auction providing mappings of identifiers, the first domain associated with a domain owner;

determining, using the one or more processors, a first identifier associated with a page view of a webpage displayed by a device in the first domain;

sending, over a first network, a match-coding request using the query in the algorithmic model, the match-coding request including the first identifier, and the match-coding request requesting for a mapping of the first identifier to another identifier in another domain;

in response to sending the match-coding request, receiving a second identifier determined by the identifier matching auction to map to the first identifier, the second identifier associated with a second domain; and

providing the first identifier and the second identifier to a computing device associated with a content provider.

2. The method of claim 1, further comprising:

receiving data identifying domain owner compensation provided for identification of the second identifier using the match-coding request, the data including compensation amount.

3. The method of claim 1, wherein the query is invoked by a pixel located on the webpage, the pixel being an image that is one pixel by one pixel in size.

4. The method of claim 1, wherein the query is a script.

5. The method of claim 1, wherein the first identifier comprises one of a device identifier, a cookie identifier, a partner identifier, or a user identifier.

6. The method of claim 1, further comprising:

capping, via the one or more processors, a number of match-coding requests on the first domain according to a predetermined frequency maximum.

7. The method of claim 1, further comprising:

setting, via the one or more processors, compensation minimum thresholds for the domain owner, the compensation minimum thresholds provided by the domain owner.

8. The method of claim 1, wherein the query includes a wrapper code configured to mask a domain owner identification part.

9. The method of claim 3, wherein sending, over the first network, the match-coding request using the query in the algorithmic model comprises:

loading, via the one or more processors, a code, the code comprising one of a graphics interface format (GIF) image, a joint photographic experts group (JPEG) image, a JavaScript script, a PHP script, a Ruby script, a PERL script, or an ASP script;

determining, via the one or more processors, if the code has been loaded; and

sending, via the one or more processors, a confirmation that the code has been loaded if it has been loaded.

10. The method of claim 1, wherein a domain identifier and a local name are associated with the domain owner, and the domain identifier comprises one of a URL, a number index, a hashtag, a code, or any other type of identification.

11. A non-transitory tangible computer-readable storage medium having instructions thereon that cause one or more processors to perform operations, the operations comprising:

initiating on a first domain an algorithmic model with a query, the algorithmic model associated with an identifier matching auction providing mappings of identifiers, the first domain associated with a domain owner;

determining a first identifier associated with a page view of a webpage displayed by a device in the first domain;

sending a match-coding request using the query in the algorithmic model, the match-coding request including the first identifier, and the match-coding request requesting for a mapping of the first identifier to another identifier in another domain;

in response to sending the match-coding request, receiving a second identifier determined by the identifier matching auction to map to the first identifier, the second identifier associated with a second domain; and

providing the first identifier and the second identifier to a computing device associated with a content provider.

12. The non-transitory tangible computer-readable storage medium of claim 11, wherein the query is invoked by a pixel located on the webpage, the pixel being an image that is one pixel by one pixel in size.

13. The non-transitory tangible computer-readable storage medium of claim 11, wherein the query is a script.

14. The non-transitory tangible computer-readable storage medium of claim 11, wherein the first identifier comprises one of a device identifier, a cookie identifier, a partner identifier, or a user identifier.

15. A system having at least one memory unit configured to store processor executable instructions, and one or more processors configured to execute the processor executable instructions to:

initiate on a first domain an algorithmic model with a query, the algorithmic model associated with an identifier matching auction providing mappings of identifiers, the first domain associated with a domain owner;

determine a first identifier associated with a page view of a webpage displayed by a device in the first domain;

send a match-coding request using the query in the algorithmic model, the match-coding request including the first identifier, and the match-coding request requesting for a mapping of the first identifier to another identifier in another domain;

in response to sending the match-coding request, receive a second identifier determined by the identifier matching auction to map to the first identifier, the second identifier associated with a second domain; and

provide the first identifier and the second identifier to a computing device associated with a content provider.

16. The system of claim 15, further configured to:

receive data identifying domain owner compensation provided for identification of the second identifier using the match-coding request, the data including compensation amount.

17. The system of claim 15, further configured to:

cap a number of match-coding requests on the first domain according to a predetermined frequency maximum; and

set compensation minimum thresholds for the domain owner, the compensation minimum thresholds provided by the domain owner.