Systems, methods and computer program products for facilitating display of content within application programs executing on electronic devices

• US 8,843,590 B2
• Filed: 05/18/2001
• Issued: 09/23/2014
• Est. Priority Date: 05/31/2000
• Status: Active Grant

• Current Assignee: ZAMA Innovations LLC
• Original Assignee: Ebm/Ip, Llc
• Inventors: Cox, Steve, Spitz, David, Squire, Matthew, Thrash, Jay, Gordon, Tom, Guan, Xiaohu, Borger, Dana
• Primary Examiner(s): STRANGE, AARON N
• Application Number:
  US09/860,401
• Publication Number:
  US 20020004855A1
• Time in Patent Office: 4,876 Days
• Field of Search: 705/14, 705/26, 705/27, 705/14.49, 705/14.51, 705/14.73, 709/219, 709/227
• US Class Current: 709/219
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0246 Traffic
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04L 67/01 Protocols
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/04 specially adapted for terminals or networks with limited capabilities; specially adapted for terminal portability
• CPC Class Codes: H04L 67/10 in which an application is distributed across nodes in the network software deployment G06F8/60; multiprogramming arrangements G06F9/46
• CPC Class Codes: H04L 67/289 Intermediate processing functionally located close to the data consumer application, e.g. in same machine, in same home or in same sub-network
• CPC Class Codes: H04L 67/303 Terminal profiles
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/53 using third party service providers
• CPC Class Codes: H04L 67/563 Data redirection of data network streams
• CPC Class Codes: H04L 67/565 Conversion or adaptation of application format or content adding application control or application functional data H04L67/561
• CPC Class Codes: H04L 67/568 Storing data temporarily at an intermediate stage, e.g. caching
• CPC Class Codes: H04L 67/75 Indicating network or usage conditions on the user display
• CPC Class Codes: H04L 69/329 in the application layer [OSI layer 7]
• CPC Class Codes: H04L 9/40 Network security protocols

Abstract

An application program interface (API) is operably associated with application programs executing on an electronic device and enables the application programs to retrieve, store, and display content. The API enables application programs to communicate with other application programs and to send/retrieve content to/from other application programs. In addition, the API is configured to perform various event accounting functions. A gateway communicates with an electronic device application program via the API and is configured to retrieve content from a content server in response to receiving requests from the application programs. The gateway is configured to serve content retrieved from the content server to the electronic device, as well as to other servers and/or devices. Methods, apparatus, and computer program products are provided for dynamically selecting advertisements for use within user-requested content wherein the advertisements are stored locally within a user client device.

Claims

1. A mobile telecommunication device enabled for communication with a content server through a wireless communication network, the mobile telecommunication device comprising:

an ad agent executing on the mobile telecommunication device, wherein said ad agent is capable of storing a plurality of items of promotional content received without a request for user requested content, and wherein said ad agent is enabled for communication with a wireless communication network and configured to dynamically associate at least one promotional content from the ad agent with user requested content containing a link to the local ad agent from an application executing at the mobile telecommunication device, based on an identifier received from a remote ad server, and wherein the at least one promotional content is related to the user requested content.

2. The mobile telecommunication device according to claim 1, where the first application further comprises an application program interface operable to receive the plurality of items of promotional content from the content server in response to requests from the application program.

3. The mobile telecommunication device according to claim 2, wherein the application program interface is operable to receive the plurality of items of promotional content from the content server in response to requests from the application program wherein a first format of the plurality of items of promotional content is converted into a second format compatible with the mobile telecommunication device by a specialized gateway.

4. The mobile telecommunication device according to claim 2, wherein the plurality of items of promotional content are included in packages of content units.

5. The mobile telecommunication device according to claim 4, wherein the application program is configured to specify a restriction on content units in at least one of the packages.

6. The mobile telecommunication device according to claim 5, wherein the restriction comprises a limitation on at least one of a size and-number of promotional content units in a package.

7. The mobile telecommunication device according to claim 5, wherein the restriction comprises at least one of a user preference and a mobile telecommunication device preference.

8. The mobile telecommunication device according to claim 2, wherein the application program interface comprises storage logic for retrievably storing promotional content within the mobile telecommunication device.

9. The mobile telecommunication device according to claim 2, wherein the application program interface comprises content selection logic for selecting promotional content stored within the mobile telecommunication device for display by the second application program.

10. The mobile telecommunication device according to claim 2, wherein the application program interface comprises user response logic for processing user responses to promotional content displayed by the application program.

11. The mobile telecommunication device according to claim 10, wherein the user response logic comprises content display logic for displaying promotional content in response to user activation of content.

12. The mobile telecommunication device according to claim 1, wherein the promotional content comprises content selected from the group consisting of advertisements, electronic coupons, and notifications.

13. The mobile telecommunication device according to claim 1, wherein the server comprises a promotional content server.

14. The mobile telecommunication device according to claim 1, wherein the mobile telecommunication device comprises any of a cellular phone and personal digital assistant.

15. The mobile telecommunication device according to claim 1, wherein the first application is further configured to collect and store accounting data locally on the mobile telecommunication device, and communicate the accounting data to the content server when the mobile telecommunication device is online, wherein the accounting data comprises a tracked value for each time a particular promotional content is displayed, a tracked value for each time a user selects a displayed promotional content, and a value indicative of placement within the second application for each of the at least one promotional content displayed within the second application.

16. The mobile telecommunication device according to claim 1, wherein the first application is further configured to request additional promotional content independent of the user requested content from an the ad server for storage on the volatile memory local storage when the mobile telecommunication device is online, wherein the request is transmitted with local preferences of the mobile telecommunication device.

17. The mobile telecommunication device according to claim 16, wherein the application program interface comprises notification logic for notifying a server about promotional content displayed by the application program.

18. The mobile telecommunication device according to claim 16, wherein the application program interface comprises notification logic for notifying a server about user interaction with promotional content displayed by the application program.

19. The mobile telecommunication device according to claim 16, wherein the application program interface tracks impressions and interactions associated with promotional content.

20. A method of providing dynamically selected advertising within content requested by a mobile telecommunication device enabled for wireless communication through a wireless communication network, the method comprising the following steps performed by the mobile telecommunication device:

requesting content from a content server, when a mobile telecommunication device is enabled for communication with a wireless communication network;

receiving the requested content from the content server and a link to an ad agent executing on the mobile telecommunication device, wherein the requested content includes a portion designated to receive a dynamically associated advertisement there within, and wherein the link is configured to cause the ad agent to request an advertisement identifier from the ad server;

requesting the advertisement identifier from the ad server;

receiving the advertisement identifier from the ad server;

selecting an advertisement with the advertisement identifier from an ad agent executing on the mobile telecommunication device, wherein the mobile telecommunication device is online, wherein the ad agent is configured to dynamically select an advertisement for display within the requested content;

combining the dynamically selected advertisement for display within the requested content at the mobile telecommunication device; and

transferring locally collected accounting data and retrieving additional advertisements for local storage on the mobile telecommunication device responsive to connecting to or synchronizing with a network connection, wherein the accounting data comprises a tracked value for each time a particular promotional content is displayed, a tracked value for each time a user selects a displayed promotional content, and a value indicative of placement within the second application for each of the at least one promotional content displayed within the second application.

21. The method according to claim 20, wherein requesting content from a server is preceded by:

retrieving one or more advertisements from an ad server when the mobile telecommunication device is online; and

storing the retrieved one or more advertisements within the mobile telecommunication device.

22. The method according to claim 20, wherein the content is a Web page.

23. The method according to claim 20, wherein displaying the requested content and selected advertisement is followed by notifying the ad server of usage of the selected advertisement.

24. The method according to claim 20, wherein the combined requested content and selected advertisement is displayed on the mobile telecommunication device.

25. The method according to claim 20, wherein locally collected accounting data and retrieving additional advertisements for local storage on the mobile telecommunication device is transferred responsive to connecting to or synchronizing with a network connection.

26. A computer program product that provides dynamically selected advertising within content requested by a mobile telecommunication device enabled for wireless communication through a wireless communication network, the computer program product comprising a computer usable non-transitory storage medium having computer readable program code embodied in the medium, the computer readable program code comprising:

computer readable program code that requests content from a content server;

computer readable program code that receives the requested content from the content server and a link to an ad agent executing on the mobile telecommunication device, wherein the requested content includes a portion designated to receive a dynamically selected advertisement there within, and wherein the link is configured to cause the ad agent to request an advertisement from a remote ad server when the mobile telecommunication device is online;

computer readable program code that sends a request for an advertisement identifier to the remote ad server;

computer readable program code that receives an identifier of an advertisement selected by the ad server;

computer readable program code that dynamically selects an advertisement with the advertisement identifier from the ad agent executing on the mobile telecommunication device;

computer readable program code that displays the requested content and selected advertisement via a display of the mobile telecommunication device;

computer readable program code that displays additional content in response to a selection of the advertisement, wherein the additional content was stored in a memory of the mobile telecommunication device prior to the request of the content; and

computer readable program code that transfers locally collected accounting data and retrieves additional advertisements for local storage on the mobile telecommunication device responsive to connecting to or synchronizing with a network connection.

27. The computer program product according to claim 26, further comprising:

computer readable program code that retrieves one or more advertisements from an ad server; and

computer readable program code that stores the retrieved one or more advertisements within the mobile telecommunication device.

28. The computer program product according to claim 26, wherein the content is a Web page.

29. The computer program product according to claim 26, further comprising computer readable program code that notifies the ad server of usage of the selected advertisement.

30. The computer program product according to claim 26, wherein the mobile telecommunication device is a handheld wireless device.

31. A mobile telecommunication device operable to be in communication with a remote advertisement server over a wireless communication network, the mobile telecommunication device comprising:

an ad agent executing at the mobile telecommunication device operable for storing a plurality of items of promotional content; and

wherein the ad agent is operable to select at least one of the plurality of items of promotional content in response to the selection of user-requested content and further in response to receiving an identifier from the remote advertisement server generated in response to a selection algorithm executed by the remote advertisement server, wherein the plurality of items of promotional content are stored at the ad agent prior to the selection of the user-requested content and wherein the user-requested content includes a link to the ad agent executing at the mobile telecommunication device.

32. The mobile telecommunication device of claim 31, wherein the mobile telecommunication device further includes decision logic operable to be executed by the mobile telecommunication device in response to a constraint related to the time of day that the user-requested content is selected and a constraint related to the frequency at which an item of promotional content is intended to be displayed.

33. The mobile telecommunication device of claim 31, wherein the mobile telecommunication device is operable to redirect to the application program a request for promotional content originally directed to an advertisement server, the request being generated in response to the selection of user-requested content.

34. The mobile telecommunication device of claim 31, wherein the mobile telecommunication device is operable to request additional promotional content from the server when user-requested content is not being selected.

35. The mobile telecommunication device of claim 31, wherein the decision logic is operable to be executed in response to a constraint related to the size of an item of promotional content.

36. The mobile telecommunication device of claim 31, wherein the decision logic is operable to be executed in response to a constraint related to the number of items of promotional content.

37. The mobile telecommunication device of claim 31, wherein the decision logic is operable to be executed in response to information related to a user of the mobile telecommunication device.

38. A mobile telecommunication device enabled for wireless communication with a content server through a wireless communication network and for sharing data between two or more applications resident on the mobile telecommunication device, the mobile telecommunication device comprising:

an ad agent executing at the mobile telecommunication device operable for storing a plurality of items of promotional content, wherein said ad agent is enabled for communication with a wireless communication network, and wherein the ad agent is configured to request an identifier of promotional content from a remote ad server when the mobile telecommunication device is online, wherein the request is transmitted with local preferences or profile information, and wherein the ad agent is operable to dynamically associate at least one of the plurality of items of promotional content from the ad agent in to a first application executing at the mobile telecommunication device, using constraints stored on the ad agent, in response to receiving the identifier from the remote ad server; and

a second application at the mobile telecommunication device, wherein the first application transfers data from the dynamically selected at least one of the plurality of items of promotional content to the second application via the ad agent for processing by the second application.

39. The mobile telecommunication device of claim 38, wherein the second application is a calendar application.

40. The mobile telecommunication device of claim 38, wherein the data comprises information for an event.

41. The mobile telecommunication device of claim 38, wherein the first application further comprises an application program interface operable to receive the plurality of items of promotional content from the content server in response to requests from the application program.